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One of the biggest mistakes that many business owners make is assuming that more visitors will always translate into more income. It’s a classic error that is easy...
Read MoreOver the last week we’ve talked about reputation management for your business and for yourself. We’ve discussed reputation management as a strategy to combat libelous accusations. We’ve talked about...
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I know what you are thinking – Online Reputation Management (ORP)? Yet another foreign concept you need to learn in this fast moving world where business and the...
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Today I’d like for you to meet Alicia Friedmann, an owner of a rather traditional business over at Long Beach. Her interior design business needed a boost of...
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Today’s blog is a little departure from my usual ramblings on online marketing. I’m devoting this post instead on the topic of human capital, that is, the people...
Read MoreWhen preparing to welcome the New Year, even as we look beyond and try to imagine what the future will bring, one cannot help but do the opposite...
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December is my favorite time of year to open a file on my desk labelled “Future”. We all have it in some form or shape, that stack of...
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Contrary to the adage customer is king, where business owners like us twists ourselves into a pretzel to cater to the client’s whim, there are rare but real...
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Here’s a little known secret to retaining your profits: stop spending on things you don’t need to pay for! I hope I got your attention with that quick...
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You’ve heard about this abbreviation in many a business article so I won’t go at length to provide a description. The word itself is it’s definition: Your USP...
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