<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Bliss Drive</title>
	<atom:link href="http://www.blissdrive.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.blissdrive.com</link>
	<description></description>
	<lastBuildDate>Tue, 21 May 2013 06:41:41 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>On-Site Optimization: Why You Shouldn&#8217;t Focus Solely on Traffic, and Start Focusing on ROI</title>
		<link>http://www.blissdrive.com/on-site-optimization-why-you-shouldnt-focus-solely-on-traffic-and-start-focusing-on-roi/</link>
		<comments>http://www.blissdrive.com/on-site-optimization-why-you-shouldnt-focus-solely-on-traffic-and-start-focusing-on-roi/#comments</comments>
		<pubDate>Mon, 20 May 2013 17:07:39 +0000</pubDate>
		<dc:creator>Richard Fong</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[conversion optimization]]></category>
		<category><![CDATA[on-site optimization]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.blissdrive.com/?p=2895</guid>
		<description><![CDATA[One of the biggest mistakes that many business owners make is assuming that more visitors will always translate into more income. It’s a classic error that is easy to spot – after all, not everyone that walks into a department store is going to make a purchase. The same logic – that not all visitors [...]<p><a href="http://www.blissdrive.com/on-site-optimization-why-you-shouldnt-focus-solely-on-traffic-and-start-focusing-on-roi/">On-Site Optimization: Why You Shouldn&#8217;t Focus Solely on Traffic, and Start Focusing on ROI</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft" style="margin-right: 20px;" alt="Onpage Optimization is just about the most crucial part of SEO" src="http://www.blissdrive.com/wp-content/uploads/2013/05/on-site-optimization-300x300.jpg" width="240" height="240" />One of the biggest mistakes that many business owners make is assuming that more visitors will always translate into more income. It’s a classic error that is easy to spot – after all, not everyone that walks into a department store is going to make a purchase.</p>
<p>The same logic – that not all visitors will turn into customers – is present on the web. We constantly see SEOs and online marketers making the same mistake as many retail business owners by assuming that more visitors to their website will always bring in more income.</p>
<p>The reality, of course, is that a lot of visitors aren’t worth all that much as would-be customers. Just like certain locations attract window shoppers in the world of offline business, certain search keywords attract online window shoppers, giving you far less bang for your SEO buck than many business owners anticipate.</p>
<p>At a certain point in your SEO campaign, you’ll want to transition from focusing on traffic to focusing on on-site conversion optimization. Instead of trying to get more visitors, you want to focus on generating the maximum possible ROI from the visitors that you <i>already</i> have.</p>
<p>Think about it this way: if your average customers spends twice as much as they used to, you’ll only need half as many customers to achieve the same income. It’s a truth of online marketing that many people mistakenly pass over, blinded by a desire for more traffic and a lack of interest in optimizing their websites.</p>
<p>If you’re struggling to find new profitable SEO keywords to target, try using one (or all) of the following on-site optimization strategies to improve your revenue without having to engage in additional SEO efforts:</p>
<ul>
<li><span style="line-height: 13px;"><span style="line-height: 13px;">Convert your informational content pages (for example, “About Us”) into pages that are both informational <i>and</i> designed to sell. A great way to get more leads from your visitors is to add a simple call-to-action order form to your informational pages, allowing visitors to contact you after they’ve read your website’s information.</span></span></li>
<li>Split test different website designs. Did you know that ugly websites often convert more visitors into customers than their stylish counterparts? One of the best ways to improve your average revenue per user is to split test several website designs and use the top-performing option. A great free tool for improving your website’s average conversion rate is <a rel="nofollow" href="http://visualwebsiteoptimizer.com/"><i>Visual Website Optimizer</i></a><i><i>.</i></i></li>
<li>Focus on capturing more traffic from your current search impressions. As Adwords advertisers can tell you, your website’s title has a huge effect on the amount of visitors that click through from Google’s search page. Often, a single tweak to your title – adding an action word such as ‘now’ or ‘free,’ for example – will help you score a higher percentage of searchers.</li>
</ul>
<p><span style="line-height: 13px;"><span style="line-height: 19px;">At the end of the day, successful SEO is about far more than just getting as much traffic as possible. It’s </span><i style="line-height: 19px;">what you do</i><span style="line-height: 19px;"> with the traffic that matters. Apply these three simple on-site optimization strategies and you’ll earn more income without ever investing in further SEO efforts.</span></span></p>
<p>Image: <a rel="nofollow" href="http://www.flickr.com/photos/johnnydoes/4621251358/"><em>Flickr</em></a>
<p><a href="http://www.blissdrive.com/on-site-optimization-why-you-shouldnt-focus-solely-on-traffic-and-start-focusing-on-roi/">On-Site Optimization: Why You Shouldn&#8217;t Focus Solely on Traffic, and Start Focusing on ROI</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blissdrive.com/on-site-optimization-why-you-shouldnt-focus-solely-on-traffic-and-start-focusing-on-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reputation Management 101: For Businesses, Individuals, and Brands</title>
		<link>http://www.blissdrive.com/reputation-management-101/</link>
		<comments>http://www.blissdrive.com/reputation-management-101/#comments</comments>
		<pubDate>Tue, 14 May 2013 06:51:28 +0000</pubDate>
		<dc:creator>Richard Fong</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.blissdrive.com/?p=2779</guid>
		<description><![CDATA[Over the last week we’ve talked about reputation management for your business and for yourself. We’ve discussed reputation management as a strategy to combat libelous accusations. We’ve talked about reputation management as a response to bad reviews. We’ve even talked about ORM as a strategy for protecting your brand. What I’d like to discuss today is [...]<p><a href="http://www.blissdrive.com/reputation-management-101/">Reputation Management 101: For Businesses, Individuals, and Brands</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></description>
				<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.blissdrive.com/wp-content/uploads/2013/05/reputation-management.jpeg" rel="lightbox[2779]" title="Learn More About Online Reputation Management from Top SEO Company"><img class="wp-image-2780 alignright" title="Learn More About Online Reputation Management from Top SEO Company" alt="reputation-management" src="http://www.blissdrive.com/wp-content/uploads/2013/05/reputation-management-300x200.jpeg" width="270" height="180" /></a>Over the last week we’ve talked about reputation management for your business and <a href="http://www.blissdrive.com/personal-reputation-management/">for yourself</a>. We’ve discussed <a href="http://www.blissdrive.com/legal-matters-to-consider-with-online-reputation-management/">reputation management as a strategy to combat libelous accusations</a>. We’ve talked about reputation management as a <a href="http://www.blissdrive.com/managing-your-bad-review-online/">response to bad reviews</a>. We’ve even talked about ORM as a <a href="http://www.blissdrive.com/tips-on-best-practices-for-online-reputation-management/">strategy for protecting your brand</a>.</p>
<p style="text-align: justify;">What I’d like to discuss today is something different: how reputation management should be an integral part of both your proactive and reactive PR strategies.</p>
<p style="text-align: justify;">Whether you’re a business or an individual, online reputation management (ORM) should be one of the top three priorities of your marketing team. Despite the huge cost of a bad review or a nasty press piece, many companies mistakenly think of reputation management as a <i>responsive </i>method of fighting PR disasters.</p>
<p style="text-align: justify;">The truth is that reputation management is far more effective as a proactive method of fighting bad press than as a reaction to it. I’d like to share two concepts that I have hinted on in previous posts that could help you with your ORM efforts.</p>
<h3 style="text-align: justify;">Reputation Management Through ‘Owning Your Search Results’</h3>
<p style="text-align: justify;">When people search for your company’s name, what do they see? If you’re smart, they should see a page of ten search engine results, all of which you control either directly or indirectly.</p>
<p style="text-align: justify;">One of the most effective ways to fight bad reviews and snarky coverage is to ‘own’ your first page search results. I’ve already discussed using <a href="http://www.blissdrive.com/small-business-owners-introduction-to-online-reputation-management/">YouTube videos for ORM</a>, but today let’s look at something far more powerful: using social media to craft your search engine results into something that <i>benefits</i>, not damages, your image.</p>
<p style="text-align: justify;">Whenever a potential customer searches for your company, they should see several pages – both pages on your own server, and social media profiles – in their results. I like the following services, as they’re valuable for both ORM and direct marketing:</p>
<ul style="text-align: justify;">
<li><strong>YouTube</strong></li>
<li><strong>LinkedIn</strong></li>
<li><strong>Twitter</strong></li>
<li><strong>Facebook</strong></li>
</ul>
<p style="text-align: justify;">Does your company have all of the above social media profiles? If not, adding them to your list of marketing channels can serve a dual purpose: eliminating bad results from the search engine result pages <i>and</i> attracting new users to your business.</p>
<p style="text-align: justify;">Whether your company’s bad press is in the form of blog posts or ‘scam report’ type websites, it’s unlikely to stick when you control your front page with social media. A single social media profile is often enough to push an undesirable result from the first page of Google’s search results into second or third-page obscurity.</p>
<h3 style="text-align: justify;">Reputation Management as a Response to Internal Mistakes</h3>
<p style="text-align: justify;">All businesses make mistakes. From Apple’s <a href="http://www.computerworld.com/s/article/9231578/Apple_s_Maps_app_blunder_ranks_with_Antennagate_in_missteps_say_experts" rel="nofollow">infamous mapping issues</a> to McDonald’s <a href="http://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-when-a-hashtag-becomes-a-bashtag/" rel="nofollow">disastrous Twitter campaign</a>, even the most well oiled machine can fail to live up to its expectations. What separates smart businesses from ORM failures is their ability to turn a potential PR disaster into an opportunity for improvement.</p>
<p style="text-align: justify;">A long time ago, I read about a new sports supplement company that had mixed up its first orders and sent the wrong products to the wrong people. They faced a flood of negative feedback on fitness forums and personal blogs – definitely not the type of content that most businesses want to see clogging up their search results.</p>
<p style="text-align: justify;">Instead of fighting against the negative coverage with a reactive ORM campaign, the supplement company took a hands-on approach: it apologized to the customers, told them exactly what had gone wrong, and sent out the correct orders, along with some fantastic free gifts, in order to win over their affections.</p>
<p style="text-align: justify;">The end result: revised blog posts, a flood of positive reviews, and a group of loyal customers that were happy to buy from a company that owned up to its mistakes, reached out to its customers, and showed its human side.</p>
<p style="text-align: justify;">One of the toughest parts of controlling your brand is dealing with unhappy people that think of you as an impenetrable corporate ‘black box,’ Let them know that you are human and that you’re aware of your mistakes, and you can turn a reputation management disaster into an opportunity to improve your brand.</p>
<p style="text-align: justify;">Like Grace Hopper, the pioneering computer scientist, said: “it’s far better to beg for forgiveness than to ask for permission,’ While owning your search results should be your first line of ORM defense, the second should be a genuine effort to rebuild the customer or client relationships that previously came to an unfortunate end.</p>
<p style="text-align: justify;">If you are interested in learning more about <a href="/online-reputation-management/">online reputation management</a> for your personal brand or your business, contact BlissDrive at 949-229-3454. We work with a number of individuals and small businesses on comprehensive ORM campaigns.</p>
<p style="text-align: justify;"><span style="font-size: xx-small;">Image: <a href="http://www.flickr.com/photos/wiertz/6776802972/" rel="nofollow">http://www.flickr.com/photos/wiertz/6776802972/</a></span></p>
<p><a href="http://www.blissdrive.com/reputation-management-101/">Reputation Management 101: For Businesses, Individuals, and Brands</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blissdrive.com/reputation-management-101/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Legal Matters to Consider with Online Reputation Management</title>
		<link>http://www.blissdrive.com/legal-matters-to-consider-with-online-reputation-management/</link>
		<comments>http://www.blissdrive.com/legal-matters-to-consider-with-online-reputation-management/#comments</comments>
		<pubDate>Tue, 07 May 2013 17:25:17 +0000</pubDate>
		<dc:creator>Richard Fong</dc:creator>
				<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[online reputation management]]></category>

		<guid isPermaLink="false">http://www.blissdrive.com/?p=2762</guid>
		<description><![CDATA[In this blog I would like to touch on the legal aspects that business owners / entrepreneurs / heads of companies need to deal with when they take an active participation in managing their brand reputation online. I will address two practical scenarios on this post: Dealing with attackers It is not uncommon, especially as [...]<p><a href="http://www.blissdrive.com/legal-matters-to-consider-with-online-reputation-management/">Legal Matters to Consider with Online Reputation Management</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2763" alt="ID-10042497" src="http://www.blissdrive.com/wp-content/uploads/2013/05/ID-10042497-300x198.jpg" width="300" height="198" />In this blog I would like to touch on the legal aspects that business owners / entrepreneurs / heads of companies need to deal with when they take an active participation in managing their brand reputation online.</p>
<p>I will address two practical scenarios on this post:</p>
<p><span style="text-decoration: underline">Dealing with attackers</span><br />
It is not uncommon, especially as your brand grows, that you will have haters. They may come in the form of consumer groups, bloggers, product users whose had a very unsavory experience with your product or service. Feedback from the haters usually show up as negative posts in their personal blogs. The sad thing about bad news is that they spread quicker. As more bloggers hear about the bad post, the tendency to repost and write similarly bad feedback is high. The other place that harbors negativity is on online forums, where a negative topic grows in popularity as more people contribute their bad comments to a posted topic, adding to bad fodder for search results.</p>
<p>You will recall that in an earlier post, I espoused the practice of addressing your attackers. This direct way of dealing with them is a great method for showing that you are a professional product or service provider. This may mean replying to negative forum posts, or replying to their badly written blogs. Be forwarned though, that this act can be a minefield for lawsuits if not handled properly. If you go this route, assume a diplomatic tone in the way you use your words. Focus by addressing the situation, never approach the author of the post or comment in a personal context. The long-term goal is to to fix the wrong done and get to the good side of your offended party. Refrain from getting back at them for their hurtful words with similar language. This practice will save you thousands in lawyer fees.</p>
<p><span style="text-decoration: underline">Taking legal action for legitimately illegal feedback</span><br />
Article 19 of The Universal Declaration of Human Rights provides: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.” In very specific cases, some online content generated by your haters can actually be legitimately illegal, such as if they use defamatory words, impart lies (false info), and is directly aimed at maliciously damaging your brand&#8217;s reputation. The best way to legally defend your company from this is to immediately request removal of the content. Immediacy is important. With the help of your legal counsel, you may approach the opposing party and show proof of their illegal act. If you approach them quickly and armed with proof, they are most likely going to comply by taking down the content. Added bonus, the negative content will not have time to rank on search results.</p>
<p>The threat of legal liability is real, and it can drain your company&#8217;s capital. Avail of a free business consultation with Bliss Drive. Call us today at 949-229-3454 and allow us to point out where you may be vulnerable when it comes to the legal aspects of your online reputation management.</p>
<p style="font-size: 8px"><a href="freedigitalphotos.net" rel="nofollow">Photo Credits:freedigitalphotos.net</a></p>
<p><a href="http://www.blissdrive.com/legal-matters-to-consider-with-online-reputation-management/">Legal Matters to Consider with Online Reputation Management</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blissdrive.com/legal-matters-to-consider-with-online-reputation-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips on Best Practices for Online Reputation Management</title>
		<link>http://www.blissdrive.com/tips-on-best-practices-for-online-reputation-management/</link>
		<comments>http://www.blissdrive.com/tips-on-best-practices-for-online-reputation-management/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 17:09:42 +0000</pubDate>
		<dc:creator>Richard Fong</dc:creator>
				<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[online reputation management]]></category>

		<guid isPermaLink="false">http://www.blissdrive.com/?p=2758</guid>
		<description><![CDATA[The manner in which you manage your online reputation will play strategically into the overall success of your business efforts. From an internet professional’s definition, online reputation management (ORM) is the way your brand is perceived based on internet search results. Plain ‘Reputation Management’ has been around in the PR world a long time, but [...]<p><a href="http://www.blissdrive.com/tips-on-best-practices-for-online-reputation-management/">Tips on Best Practices for Online Reputation Management</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></description>
				<content:encoded><![CDATA[<div>
<div>
<p><img class="alignleft size-full wp-image-2759" alt="ID-10046881" src="http://www.blissdrive.com/wp-content/uploads/2013/05/ID-10046881.jpg" width="266" height="400" />The manner in which you manage your online reputation will play strategically into the overall success of your business efforts.</p>
</div>
<div>
<p>From an internet professional’s definition, online reputation management (ORM) is the way your brand is perceived based on internet search results.</p>
</div>
<div>
<p>Plain ‘Reputation Management’ has been around in the PR world a long time, but is usually applied to big brands with the big budget for advertising-agency led mediums of print-tv-radio.</p>
</div>
<div>
<p>In the Internet age, where brands and companies of any scale are given a once-over by their audience from a 2-minute Google search, the online identity has become the more important reputation that needs managing.</p>
</div>
<div>
<p>The scale does not matter as virtually anybody now has an online reputation. If huge organizations (multinational brands, government entities, celebrities) hire their own team just to manage their social media), a small to midsized business will do well to come up with its own online reputation policy.</p>
</div>
<div>
<p>It’s not so difficult after all. Grounding all these is a simple value for common sense.</p>
</div>
<div>
<p>As one begins, an examination of both internal and external activities is necessary to shape the kind of reputation that will equal a positive mindshare within your audience. Keep the following recommendations in mind:</p>
</div>
<div>
<p>Pinpoint areas where opportunities to affect your reputation happens<br />
Though there are some general ORM principles applicable across the board, every business requires a unique strategy tailored to its individual needs and activities.</p>
</div>
<div>
<p>Three essential ORM questions to get you going, no matter the scale or industry:</p>
</div>
<ul>
<li>Do you audience already have a preconceived image of your brand in cyberspace?</li>
<li>How does your brand interact with customers/end users? By this, your existing venues for customer relationship management is the matter in question.</li>
<li>Take a look at your employee’s behavior on the internet (their use of social media tools for example). How do these manifestations add/take away from the image of your business?</li>
</ul>
<div>
<p>For instance, do you run a customer-centered business, such as a place where people go for food or frequent service (examples: a restaurant or salon)? Then you need to be conscious what your audience says about your brand on review websites like Yelp or Google Local. Personal blog reviews also count here.</p>
</div>
<div>
<p>On the other hand, if your brand involves a team that delivers customer service (a nursing home, a car repair facility, a call center) then you need to be careful that your team members make use of social media in an appropriate manner.</p>
</div>
<div>
<p>Know exactly where you’re brand stands<br />
This step will consume a chunk of time. Take an entire afternoon to determine your actual reputaton on the internet, warts and all. Start by searching the following:</p>
</div>
<ul>
<li>your brand name</li>
<li>keywords related to your entity, or the business you’re involved in</li>
<li> the name of your business leaders/managers/endorsers</li>
<li> the name of products/services on offer</li>
</ul>
<div>
<p>Go beyond a Google search. Key in the same on Twitter, Facebook, popular review sites and blogs.</p>
</div>
</div>
<div>
<p><span style="text-decoration: underline">Rule of thumb: Good regard for customers is the centerpiece of great ORM </span></p>
</div>
<div>
<p>Before one even busy yourself with social media or anything that takes place online, make absolute sure your customer support operation is well oiled. The best impressions (both offline and online) come from satisfied customers.</p>
</div>
<div>
<p>Below outlined are a couple of ORM steps you can take from the outside:</p>
<ul>
<li>Keep a list of unhappy customers. These are the most likely source of bad feedback.</li>
<li>Train your frontliners to recognize issues and fix them then and there.</li>
<li>Reach out to your reviewers.<br />
There are a couple of ways to handle your negative feedback. You can opt to fix the issue, provide a discount or even a gratis peace offering. Positive feedback, on the other hand, should always be showcased. Positive reviewers should be thanked and acknowledged always.</li>
</ul>
</div>
<div>
<ul>
<li>Revert to social media only when appropriate<br />
Don&#8217;t post indiscriminately. The best approach here is to post content that is useful for your readers, and by extension, your brand. Useful content is guaranteed to be reposted.</li>
</ul>
<ul>
<li> Just say no to fake reviews and competitor attack<br />
Going this way usually leads to negative press, even leading up to court on legal matters.</li>
</ul>
<ul>
<li>Strive to always be authentic and honest<br />
If your audience feels your sincerity about providing the best service, if they can see you take their constructive advise, when they view you actively rectifying missteps, they begin to see you not as a soulless product, it will reflect well on your online reputation</li>
</ul>
</div>
<div>
<p>As I end, I’d like to cite the one important ORP strategy you need to cultivate from inside.</p>
</div>
<div>
<p><span style="text-decoration: underline">Carefully craft social media policies for employees.</span><br />
Empower your team members by offering a social media policy that underscores the positive things they can do. Too often, employees are told to veer away from social media with the threat of regulation. Do the opposite and encourage your internal team members to use the medium to bring good to the brand, of course within appropriate limits.</p>
<p>These business approach also lends itself well when applied to personal reputation management. Modified accordingly, they do a double job of keeping your online as well as personal reputation in good stead.</p>
</div>
<p style="font-size: 8px"><a href="freedigitalphotos.net" rel="nofollow">Photo Credits:freedigitalphotos.net</a></p>
<p><a href="http://www.blissdrive.com/tips-on-best-practices-for-online-reputation-management/">Tips on Best Practices for Online Reputation Management</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blissdrive.com/tips-on-best-practices-for-online-reputation-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Personal Reputation Management</title>
		<link>http://www.blissdrive.com/personal-reputation-management/</link>
		<comments>http://www.blissdrive.com/personal-reputation-management/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 17:54:43 +0000</pubDate>
		<dc:creator>Richard Fong</dc:creator>
				<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[personal reputation management]]></category>

		<guid isPermaLink="false">http://www.blissdrive.com/?p=2771</guid>
		<description><![CDATA[Picking up from my last post about managing appearances, I now move to the topic of Personal Reputation Management. To distinguish, I mean this not as managing appearances for your company or brand’s identity. I’m talking about reputation management on an individual level, you as a person. Quick, do a Google search of your name. [...]<p><a href="http://www.blissdrive.com/personal-reputation-management/">Personal Reputation Management</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2772" alt="ID-10066134" src="http://www.blissdrive.com/wp-content/uploads/2013/05/ID-10066134-199x300.jpg" width="199" height="300" />Picking up from my last post about managing appearances, I now move to the topic of Personal Reputation Management. To distinguish, I mean this not as managing appearances for your company or brand’s identity. I’m talking about reputation management on an individual level, you as a person.</p>
<p>Quick, do a Google search of your name. Try your common name first, then your full name.</p>
<p>Like what you see so far? Did you find a namesake from a different state? From a different industry? Do you have a celebrity namesake (lucky you)?</p>
<p>As business owners, our immediate reputation precede other people’s impression of the businesses we own. Like it or not, whatever that has happened to you as a person and a professional will remain in Internet history. Some achievements are boast worthy and give value to your image. Many of the search results will likely not match you. If you’ve had some legal misfortunes, the court database will usually pick up on your record and show up on search results.</p>
<p>How now? I know what you’re wondering about. First: Can we push the good news that’s maybe hiding under page 3 on Google, to page 1? Second: How do I bury that embarrassing video of me drunk with friends that a friend good naturedly posted on youtube? What follows is the best advice you can take to immediately to allay your online reputation worries. If there’s only one thing to be reminded of, it’s to keep your immediate circle in check.</p>
<p>Most mishap on the Internet starts small. Most common for personal details slipping into the public, it’s their immediate social networking circle that’s invariably made the ‘dam’ break. Your wife tweets your apartment location. Your new-to-Facebook uncle reposts private pictures. Workmates discuss office information on the net. As your personal reputation is your own backyard, it is up to you to be extra careful about what data is available to your network that could be spun in a bad light. Orienting yourself with the privacy settings of Facebook is a good place to begin.</p>
<p>Give Bliss Drive a call today at 949-229-3454 and allow us to help ease your mind about how the Internet world is representing you. We’d be happy to give a complimentary phone talk about specific techniques to help bury unfair or negative impressions about you online, and make only the good news shine.</p>
<p style="font-size: 8px"><a href="freedigitalphotos.net" rel="nofollow">Photo Credits:freedigitalphotos.net</a></p>
<p><a href="http://www.blissdrive.com/personal-reputation-management/">Personal Reputation Management</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blissdrive.com/personal-reputation-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing Bad Reviews Online</title>
		<link>http://www.blissdrive.com/managing-your-bad-review-online/</link>
		<comments>http://www.blissdrive.com/managing-your-bad-review-online/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 17:36:16 +0000</pubDate>
		<dc:creator>Richard Fong</dc:creator>
				<category><![CDATA[Local SEO]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[bad review]]></category>
		<category><![CDATA[bury bad reviews]]></category>
		<category><![CDATA[online reputation management]]></category>

		<guid isPermaLink="false">http://www.blissdrive.com/?p=2765</guid>
		<description><![CDATA[Direct experience: many clients come to me for help with burying a bad online reputation, usually in the form of negative reviews about their product, service delivery, or a negative customer hotline encounter. The cost of the service is not their issue. They are pretty much content shelling out the money to fix things. What [...]<p><a href="http://www.blissdrive.com/managing-your-bad-review-online/">Managing Bad Reviews Online</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></description>
				<content:encoded><![CDATA[<p>Direct experience: many clients come to me for help with burying a bad online reputation, usually in the form of negative reviews about their product, service delivery, or a negative customer hotline encounter.</p>
<p>The cost of the service is not their issue. They are pretty much content shelling out the money to fix things. What baffles me is that they are unwilling to actually change the missteps they made that led them to the negative review in the first place.</p>
<p>Bad feedback is part of doing business and every operation will have bad days (along with the good ones). I suggest you take your negative reviews in stride as just another day at work. Not to say disregard them like they never happened. But shape the way you do business along the possibility of running into not-so-positive opinions.</p>
<p><img class="alignleft size-medium wp-image-2766" alt="ID-10089837" src="http://www.blissdrive.com/wp-content/uploads/2013/05/ID-10089837-207x300.jpg" width="207" height="300" />But even before I talk about specific methods for burying bad reviews,A great many clients enter the mindset &#8220;oh, those bad reviews will fade in time, just do your thing&#8221;. But when I explain to them that it pays to shell out the effort and money needed to make things better in the long run, they are usually smart enough to take my advice.</p>
<p>Alright, on to my favorite method for fixing a bad review &#8211; go direct to the disappointed party. You read right =) The way to generate better feedback and general good karma is to do good by your attacker (a strong word but stay with me here). Put up a peace offering, usually a free replacement or an additional service to make up for the grief. This humble act can be spun in many different ways to repair your online reputation but the main thing is to invite the reviewer to get inside your culture and see you not as some ghost commercial entity. When they empathize this way, you will likely get a more meaningful review, a better one that shows you fixed the concern and will sit nicely with the search results that appear online. An important rule of thumb with fixing your online reputation management is to put out fresh content, and this act will address that.</p>
<p>This is just one technique for coping with a bad review. If you want to learn about more ways to maintain your good reputation on the Internet, call us at 949-229-3454 for a free talk about upholding a positive reputation through user reviews. Bliss Drive can help sustain your brand&#8217;s positive reputation online.</p>
<p style="font-size: 8px"><a href="freedigitalphotos.net" rel="nofollow">Photo Credits:freedigitalphotos.net</a></p>
<p><a href="http://www.blissdrive.com/managing-your-bad-review-online/">Managing Bad Reviews Online</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blissdrive.com/managing-your-bad-review-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Owner&#8217;s Introduction to Online Reputation Management</title>
		<link>http://www.blissdrive.com/small-business-owners-introduction-to-online-reputation-management/</link>
		<comments>http://www.blissdrive.com/small-business-owners-introduction-to-online-reputation-management/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 09:46:51 +0000</pubDate>
		<dc:creator>Richard Fong</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Local SEO]]></category>
		<category><![CDATA[Orange County Business]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[erase bad reviews]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[orp]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video search]]></category>

		<guid isPermaLink="false">http://www.blissdrive.com/?p=2371</guid>
		<description><![CDATA[I know what you are thinking &#8211; Online Reputation Management (ORP)? Yet another foreign concept you need to learn in this fast moving world where business and the Internet is increasingly done in tandem. The words may appear unfamiliar but reputation management has actually been around as a PR term. It is defined as the [...]<p><a href="http://www.blissdrive.com/small-business-owners-introduction-to-online-reputation-management/">Small Business Owner&#8217;s Introduction to Online Reputation Management</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2372" alt="Small Business Owner's Introduction to Online Reputation Management" src="http://www.blissdrive.com/wp-content/uploads/2013/02/ID-10076882.jpg" width="265" height="400" />I know what you are thinking &#8211; Online Reputation Management (ORP)? Yet another foreign concept you need to learn in this fast moving world where business and the Internet is increasingly done in tandem.</p>
<p>The words may appear unfamiliar but reputation management has actually been around as a PR term. It is defined as the practice of (1) building a brand’s reputation (2) shaping/maintaining a brand’s positive reputation and (3) minimizing a brand’s negative reputation.</p>
<p>Reputation management used to only be relevant to multinational brands in the tri-media space (TV, radio and print). But in the age of the Google and social media, small business owners can no longer ignore the need to protect and maintain their brands within their audience scope.</p>
<p>Let me skip to an example that hits home to many entrepreneurs: When you google your company name, what shows up on the first page of results? Take a moment to do this.</p>
<p>Does your website show up on the first page of Google results? Does a different page show up altogether? Do bad reviews of your product or service come up on search results?</p>
<p>You may not be a huge business known cross-country, but in a business scenario where an overwhelming 73% of the people looking to make a local purchase research online before proceeding to purchase, traditional limitations no longer matter.</p>
<p>Taking control of your online reputation should now become your top concern.</p>
<p>If search results of your brand on Google was less than stellar (for example: search keywords don’t bring the audience to your website, or an unfairly negative user review of your company is visible high up on the search results), take comfort in the fact that there are easy ways to manage your online reputation. Below are two basic methods you need to know as you begin:</p>
<p><strong>Blog often!</strong><br />
If your current website is little more than an online version of your brochure, begin to compose your company blog. How does a blog help? Firstly, a blog is a venue to generate fresh content for your site. The more you post on a regular basis, the higher the likelihood that your community gets bombarded with new information closely related to your business terms. Maintaining a regular blog (go for at least one entry every two weeks) will help keep search results on Google and other engines feature new products and services. It will also help flush down negative results (such as bad reviews) as time passes and readers click on fresh news and forget about the old ones.</p>
<p><strong>Defend Your Brand w/Social Media</strong><br />
Social media is one other great way to manage your online reputation. I will talk specifically about Facebook in this post since this is the favorite among majority of your client base. Before implementing your rep management campaign, let me first point out the obvious: your number of social media subscribers will work like a charm only if you have a high subscriber base. Mass membership is key for showcasing your reputation to a big audience. This means that you must have a big-enough subscriber base to before you go about posting content to bolster your online reputation. Having said that, you have to work on coming up with fresh content for your Facebook page to help your audience warm up to the idea of your brand. In much the same way that writing good blog content improves your search rankings, constantly posting product information on you FB page will help a lot towards pushing for better keyword search engine results. Social media networks like Facebook provide a means for increasing the speed at which good news is spread, only because liking and sharing content requires little effort.</p>
<p><strong>Video is the way to go.</strong><br />
Creating and maintaining a video channel, specifically on youtube will help a great deal with your online reputation. Video is far more easy for end-users to consume. At the same time, video content is easy to produce these days. A beginner business owner can do a low-resolution video of his wares using a basic phone camera and upload the file to youtube in minutes. It’s simple yet effective. Populate your video channel with new product information, quick reviews, demonstrations or testimonials. Fancy effects are not required. The important thing is to showcase videos that speak to your customer’s wants and it will be sure to generate hits.</p>
<p>Google has already established the practice of showing top videos on first page of search results. Your customers, will most likely click and view a video compared to text-based search content.</p>
<p>These two are just the tip of the iceberg in the increasingly progressing world of online reputation management. I will take up more ORP tools that can directly improve the way you manage your brand. ORP tools are not created equal, and I will cover only the ones that fit best into the special needs of entrepreneurs.</p>
<p>Reference links:</p>
<p>http://whatis.techtarget.com/definition/reputation-management</p>
<p>http://smallbusinessmavericks.com/online-reputation-management.htm</p>
<p>http://www.flyte.biz/resources/newsletters/09/04-online-reputation-management.php</p>
<p>http://outspokenmedia.com/guides/orm-guide/</p>
<p>There’s no need to fear &#8211; Bliss Drive can help you navigate the world of ORP. Call us for a free consultation via (949) 229-3454 &#8211; we’d be happy to let you know how you can leverage your online brand in these modern times.</p>
<p style="font-size: 8px"><a href="freedigitalphotos.net" rel="nofollow">Photo Credits:freedigitalphotos.net</a></p>
<p><a href="http://www.blissdrive.com/small-business-owners-introduction-to-online-reputation-management/">Small Business Owner&#8217;s Introduction to Online Reputation Management</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blissdrive.com/small-business-owners-introduction-to-online-reputation-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Click &#8211; Is It Right For You?</title>
		<link>http://www.blissdrive.com/pay-per-click-is-it-right-for-you/</link>
		<comments>http://www.blissdrive.com/pay-per-click-is-it-right-for-you/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 17:03:37 +0000</pubDate>
		<dc:creator>Richard Fong</dc:creator>
				<category><![CDATA[Local SEO]]></category>
		<category><![CDATA[Orange County Business]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[Testimonial]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Pay Per Click Ads]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.blissdrive.com/?p=2355</guid>
		<description><![CDATA[In this blog I would like to take up the subject of PPC (Pay-Per-Click) Ads. I’ve written about this topic in posts of previous years and I feel like the newer audience of this blog will benefit by looking back at what I’ve explained before. Below is a link that serves as an introduction to [...]<p><a href="http://www.blissdrive.com/pay-per-click-is-it-right-for-you/">Pay Per Click &#8211; Is It Right For You?</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></description>
				<content:encoded><![CDATA[<p>In this blog I would like to take up the subject of PPC (Pay-Per-Click) Ads. I’ve written about this topic in posts of previous years and I feel like the newer audience of this blog will benefit by looking back at what I’ve explained before.</p>
<p>Below is a link that serves as an introduction to the term. Beyond providing a definition, it serves to relate the method to your business model. Not all tools are created equal, and with PPC, it pays to get a good assessment of the ins-and-outs of your business before you can come up with a PPC campaign that works</p>
<p><a href="http://www.blissdrive.com/pay-per-click/" target="_blank">http://www.blissdrive.com/pay-per-click/</a></p>
<p>Finally, I’d like to show you how we’ve helped a satisfied client by doing a competitive analysis of their historical PPC data.</p>
<p><a href="https://www.youtube.com/watch?v=fu_MlWmHowg"><img class="alignleft size-full wp-image-2356" alt="Pay Per Click - Is It Right For You? " src="http://www.blissdrive.com/wp-content/uploads/2013/02/PPC_Testimonial.jpg" width="636" height="387" /></a></p>
<p>I hope this blog serves you well as you begin your foray into online advertising.</p>
<p>Do you need help selecting the best method for implementing an effective PPC campaign? Give us a call. Bliss Drive will be more than happy to give a <a href="http://www.blissdrive.com/internet-marketing-website-review/" target="_blank">complimentary consultation</a> regarding PPC to help lead your way into online marketing success.
<p><a href="http://www.blissdrive.com/pay-per-click-is-it-right-for-you/">Pay Per Click &#8211; Is It Right For You?</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blissdrive.com/pay-per-click-is-it-right-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meet Alicia Friedmann, Bliss Drive Satisfied Customer</title>
		<link>http://www.blissdrive.com/meet-alicia-friedmann-blissdrive-satisfied-customer/</link>
		<comments>http://www.blissdrive.com/meet-alicia-friedmann-blissdrive-satisfied-customer/#comments</comments>
		<pubDate>Thu, 14 Feb 2013 20:30:10 +0000</pubDate>
		<dc:creator>Richard Fong</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Local SEO]]></category>
		<category><![CDATA[Orange County Business]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[Testimonial]]></category>
		<category><![CDATA[geo-seo]]></category>
		<category><![CDATA[location tagging]]></category>
		<category><![CDATA[seo for sme]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.blissdrive.com/?p=2335</guid>
		<description><![CDATA[Today I’d like for you to meet Alicia Friedmann, an owner of a rather traditional business over at Long Beach. Her interior design business needed a boost of new customers coming from the location of her headquarters. We used an integrated marketing approach to make the most of her online exposure by (1) Making her online [...]<p><a href="http://www.blissdrive.com/meet-alicia-friedmann-blissdrive-satisfied-customer/">Meet Alicia Friedmann, Bliss Drive Satisfied Customer</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></description>
				<content:encoded><![CDATA[<p>Today I’d like for you to meet Alicia Friedmann, an owner of a rather traditional business over at Long Beach. Her interior design business needed a boost of new customers coming from the location of her headquarters. We used an integrated marketing approach to make the most of her online exposure by</p>
<p><img class="alignleft" title="Alicia Friedmann Interiors" alt="Alicia Friedmann Interiors" src="http://www.blissdrive.com/wp-content/uploads/2013/02/website-300x169.jpg" width="300" height="169" /><strong>(1) Making her online links visible on the homepage</strong><br />
Showcasing these social networking links right on the first page helps her page gain more interaction as viewers add her profile on such sticky venues as Facebook, Twitter and Pinterest. Listing her Youtube link allows viewers to increase her ranking on video search whenever her Before/After interior makeover video is played.</p>
<p><img class="alignleft size-medium wp-image-2338" alt="List of locations at the bottom" src="http://www.blissdrive.com/wp-content/uploads/2013/02/geo-300x168.jpg" width="300" height="168" /><strong>(2) Listing all the names of the California locations</strong><br />
Notice that in the bottom of the homepage, a lineup of the names of the towns within the immediate radius of her business address is listed. This feature is actually a critical element for Alicia’s business to rank on <a href="http://www.blissdrive.com/crash-course-on-location-based-social-marketing/" target="_blank">location-based</a> keyword searches made on Google and Yahoo. For example, If a prospect types the word “interior design Torrance”, Google will point the results to her website because of the presence of those very words within the pages of the site. This makes the Torrance resident likely to pick her service.</p>
<p><a href="https://www.youtube.com/watch?v=youMqTZi_3I"><img class="alignleft size-medium wp-image-2339" alt="Alicia's Testimonial" src="http://www.blissdrive.com/wp-content/uploads/2013/02/Alicias-Testimonial-300x183.jpg" width="300" height="183" /></a></p>
<p>This <a href="https://www.youtube.com/watch?v=youMqTZi_3I" target="_blank">video</a> further shows happy Alicia has become with the sales leads coming her way. The client has been answering phone calls from prospects <a href="http://www.blissdrive.com/get-the-growth-you-want/" target="_blank">twice as often</a> compared to before Bliss Drive entered the picture.</p>
<p>We at Bliss Drive can make you a happy business owner just like Alicia Friedmann. Call Bliss Drive via (949) 229-3454 for a <a href="http://www.blissdrive.com/internet-marketing-website-review/" target="_blank">free consultation</a>. Lets talk about how to make your phone ringing with incoming inquiries about the stuff you’re selling.
<p><a href="http://www.blissdrive.com/meet-alicia-friedmann-blissdrive-satisfied-customer/">Meet Alicia Friedmann, Bliss Drive Satisfied Customer</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blissdrive.com/meet-alicia-friedmann-blissdrive-satisfied-customer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Foster Salesmanship in your Team</title>
		<link>http://www.blissdrive.com/foster-salesmanship-in-your-team/</link>
		<comments>http://www.blissdrive.com/foster-salesmanship-in-your-team/#comments</comments>
		<pubDate>Thu, 07 Feb 2013 17:29:14 +0000</pubDate>
		<dc:creator>Richard Fong</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Orange County Business]]></category>
		<category><![CDATA[Small Business Tips]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[ownership mentality]]></category>
		<category><![CDATA[team collaboration]]></category>
		<category><![CDATA[team communication]]></category>

		<guid isPermaLink="false">http://www.blissdrive.com/?p=2319</guid>
		<description><![CDATA[Today’s blog is a little departure from my usual ramblings on online marketing. I’m devoting this post instead on the topic of human capital, that is, the people that make up your business. We all begin our small operations from a handful of collaborators. Even more common are operations led by a solopreneur &#8211; a [...]<p><a href="http://www.blissdrive.com/foster-salesmanship-in-your-team/">Foster Salesmanship in your Team</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></description>
				<content:encoded><![CDATA[<p>Today’s blog is a little departure from my usual ramblings on <a href="http://www.blissdrive.com/an-idealists-view-of-internet-marketing/" target="_blank">online marketing</a>. I’m devoting this post instead on the topic of human capital, that is, the people that make up your business.</p>
<p>We all begin our small operations from a handful of collaborators. Even more common are operations led by a solopreneur &#8211; a one man show. But as entrepreneurs see their efforts pay off, growing their teams become inevitable.</p>
<p>In my personal experience building several businesses along the way, I’ve always held the practice of hiring and keeping team members that have a spark of salesmanship about them. What do I mean specifically? I am attracted to people who can act like me when a business opportunity is on the table. Somebody who (a) knows our products well (b) and can articulate how it can help a prospect make their lives better. For those of you who already have these people on your team, lucky you! But did you know you can also mold salesmanship even if it’s not on hand immediately? I’ve listed what I like to call the three Cs to make this possible:</p>
<p><strong><img class="alignleft size-medium wp-image-2321" title="Foster Salesmanship in your Team" alt="Foster Salesmanship in your Team" src="http://www.blissdrive.com/wp-content/uploads/2013/02/ID-100100214-300x198.jpg" width="300" height="198" />Connect them to the main goal</strong><br />
You have to be clear about what is <a href="http://www.blissdrive.com/get-the-growth-you-want/" target="_blank">important to your company</a> at the end of the day. Is it a certain level of service? A dollar figure achieved in sales? Number of people served? If you can connect the team to the bottomline goal, then a major step towards salesmanship has been made.</p>
<p><strong>Communicate transparently</strong><br />
A simple concept that often gets lost in execution. The key word to successful communication is being as transparent as possible. Be honest. Your honesty will come across to the team and will become a natural part of the way they regard business partners. A culture of transparent communication also helps your team better approach business opportunities.</p>
<p><strong>Collaborate</strong><br />
In much the same way they look to you for direction, you, as business owner need to be open to collaborate with them on their inputs. The most important thing to know regarding your team members is that they experience the frontline. As you become bigger, you, the owner, turn towards a more leadership-oriented role. You tend to become distant from the details. Trusting your worker’s inputs leads to real collaboration. This fosters a confidence within them to recognize situations where they can act to generate business opportunity.</p>
<p>As you practice the three Cs in everyday office culture, a natural rise in profits will be seen as a result. Although your team members are not necessarily the direct people who bring in the profits, recognize that the collective shift to a salesmanship mindset is in the works. Make your wins known to your team. Be sure to inform for example in monthly meetings, by the bulletin boards, or thru a group email, that your overall business goals rose, thanks to them. Take it a step further by sharing the wealth, thru bonuses or additional perks. Sharing is a great way to manifest trust within the ranks.</p>
<p>We at Blissdrive can help you finetune your business goals so you can help mold a better culture of salesmanship within your ranks. The way we work is by melding traditional marketing elements with today’s emerging technologies. Call Bliss Drive via (949) 229-3454 for a <a href="http://www.blissdrive.com/internet-marketing-website-review/" target="_blank">free assesment</a> &#8211; we’d be happy to steer you to the right direction.</p>
<p style="font-size: 8px"><a href="freedigitalphotos.net" rel="nofollow">Photo Credits:freedigitalphotos.net</a></p>
<p><a href="http://www.blissdrive.com/foster-salesmanship-in-your-team/">Foster Salesmanship in your Team</a> is a post from: <a href="http://www.blissdrive.com">Bliss Drive</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blissdrive.com/foster-salesmanship-in-your-team/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Minified using disk: basic
Page Caching using disk: enhanced
Object Caching 1526/1710 objects using disk: basic

 Served from: www.blissdrive.com @ 2013-05-21 01:36:38 by W3 Total Cache -->