Is your business benefiting from its current SEO efforts? One of the easiest ways to augment your current SEO campaigns is by partnering with other small businesses to develop SEO-friendly link exchanges, content resources, and online assets.
When you break it down to basics, SEO is all about two currencies: relevance and popularity. Relevant websites – those with the greatest amount of engaging, high quality information, are treated the best by Google. Popular websites – those with large, diverse link profiles, are given the highest rankings in Google’s search index.
Because of this, it makes sense to improve your website’s relevance and popularity by networking with other business owners. From link exchanges to press mentions, read on to learn four fantastic strategies for boosting your website’s search ranking by working with – not against – your competitors.
1. Exchange links with relevant industry partners for a PageRank boost
Matt Cutts, Google’s head of webspam, has been very vocal about the disadvantages of exchanging non-relevant links. Linking out to low quality websites can give your own website a search penalty resulting in some – or all – pages failing to index.
Despite this, linking to relevant websites in your industry is a great way to generate referral sales and SEO juice. Ask your suppliers, clients, or partners for a shared link and you’ll gain a legitimate, completely ethical boost to your link profile.
2. Run shared PR campaigns and online contests
One of the best ways to generate hundreds of inbound links is to run a contest. Get in touch with one of your industry partners – say, a company that offers a product that’s popular with your own customers – and run a joined contest.
Create contest pages on your website and encourage people to spread the word. A great content – particularly one that offers a bundle of products from you and your partner company – can generate hundreds, or even thousands, of inbound links.
3. Maintain a ‘partner’ page for users
If you run a business-to-business service company, maintain a ‘partners’ page with links to your major business partners and clients. The partner page may be thought of as a relic of the pre-Google Internet, but it’s still a valuable SEO resource.
While partner pages that are packed with anchor-heavy links look spammy and give your website a bad reputation, partner pages that link to relevant companies have a useful purpose for both your website’s rankings and your clients.
4. Looking for an SEO company? Ask a partner business
The best SEO companies thrive on recommendations. If you’re searching for an SEO company for your business, one of the best ways to find one is to contact businesses in your industry and ask them which SEO agency they’re working with.
Far from locking you out due to fear of competition, companies that complement your own – for example, a supplier or wholesaler – are usually happy to refer you the contact details of the SEO company they’re working with.