It’s amazing how much Google knows about user behavior and website statistics. This could be good or bad news. Google actually knows how the user finds your site and if they stay on it or hit that “back” button right away. That way, they can judge how relevant your website is to the searcher, so they continue to improve on delivering relevant search results. It’s pretty clever.
However, do you know your sites bounce rate? Do you know how long they’re staying on your site? High bounce rate and low time spend on your site may be hurting your rankings. Installing an analytics tool for tracking and start test things to increase user experience is a great way to keep Google and prospects happy.