One of the most difficult aspects of modern SEO is creating content that spreads. It’s easy to formulate bland articles and blog post ideas, but incredibly difficult to think up something unique and interesting enough to truly engage your audience.
Of all the tools in an SEO’s arsenal, the most potent and effective is viral content. As myriad YouTube celebrities and mega-popular bloggers can attest to, a single piece of viral content has more value for your business than hundreds of blog posts.
Do you have ‘insider’ knowledge of your industry? A mental archive of interesting facts and surprising conclusions? A large amount of data that’s interesting to both your fellow professionals and the general online public?
If you answered yes to any of the above questions, you’ve got all that’s required to build a powerful infographic. If you answered yes to all of the above questions, you have what’s required to build an industry-leading, mega-popular infographic.
Infographics have some incredible benefits for SEO, ranging from high-value links (often from massively popular blogs) to natural traffic. With the right topic, a good infographic can quickly turn your business into a ‘thought leader’ in your industry.
Despite this, not all infographics are hits. Generally speaking, the best infographics include one (or several) of the following features:
i. Unique facts and figures about their subject (especially surprising ones).
ii. Inspiring, ironic, or funny quotes from celebrities and industry leaders.
iii. Limited promotion, aside from a URL or logo at the bottom of the image.
iv. A beautiful design that’s simultaneously easy to read and visually appealing.
With all of the above, an infographic could be one of the most powerful promotional tools your business ever creates. Given that it’s an image, however, how is it capable of delivering any real benefits for your website’s search engine rankings?
Much like the typical online image, which is hosted internally yet attributed using an inbound link to the artist’s website, an infographic is also backed up by a direct link for attribution. Every time the image spreads, you receive another inbound link.
When your infographic makes it to the front page of a leading website, this results in a flurry of high-PageRank links pointed at your website. While the anchor texts may not be ideal, the links are – many boast high PageRank and great domain authority.
Like many images, infographics are frequently stolen and posted without attribution links. It’s an annoyance, but it’s certainly not an SEO fatality. Use Google Images as a virtual detective’s tool to quickly track down your unattributed infographics.
If blog posts and YouTube videos are failing to hit the blogosphere’s buttons, try an infographic for your next viral Search Engine Optimization campaign. Modestly priced and easy to create, a great infographic could be your company’s ideal link building asset.
After all, everyone likes to feel like an insider. Show off a little bit of your industry knowledge and you could be rewarded with high-value links and a social response that surpasses your expectations.