Published on December 15, 2011
There is no sense in having a website or a blog if no one can find it. Your website is not the only one out there. You are competing with millions of others even though they may offer a different product or service. If a customer is searching for your products or services, you want your website to be within the first 5 results. Being in the first five results is huge, and your web traffic can easily triple from this critical exposure.
There really is a lot that goes into getting a site to rise to the top. If you are looking for instant gratification it comes at a price. You can opt to go the pay per click route. You will be able to instantly get your website in the top results, but it can be very expensive. Plan on having a large budget to handle this type of Internet marketing.
Getting your site to rank well is a slow and steady process. Good rankings very rarely happens over night, and if they do, they never stay. The goal is to get your site to rise to the top for several keywords or phrases, and get it to stay there forever. You should think of your website as an investment, and just like any other investment, it can take a little bit of time to see great returns.
One of the easiest ways to give your website some solid legs to stand on is by bookmarking it. There are two definitions to the term “bookmark” when it comes to the internet. One bookmark will save a website in your local favorites. That is not what we are talking about here. We are talking about using social bookmarks.
Social bookmarks allow you to bookmark your website page by page if you want. Every bookmark creates a back link to your website. That is what you are after. Chances are, you are already using social bookmarks, but you don't even know it. If you have ever shared a link on Facebook or Twitter then you have created a social bookmark. Using social bookmarks makes all of the search engines aware of the content on your site.
Google might not be coming to your site as regularly as it does Twitter. By bookmarking the pages of your website or blog on Twitter, you are creating a path for Google to come back to your website. Social bookmarking can be powerful stuff. Don't over do it. Abusing this power can cause more harm than good.
If you need help on Orange County internet marketing to maximize your local business' exposure using Social Bookmarking, call Bliss Drive today at (949) 229-3454.
