Responsive Web Design or RWD is a way of approaching a site's design so that it responds well to different types of viewing screens.
This equates to seamless navigation and as little fidgeting from your viewer (scrolling, resizing, panning) whichever device they are on, be it a laptop, a tablet or a cellphone.
You need to know about RWD because more and more new media options are replacing print material. Different market segments access online information in myriad ways, both big and small. It is in your site, and by extension, your business’ best intention to be well represented in all sizes of the web. For example, your site may look good on a desktop layout but crappy in a small phone screen. It is not rare that a customer will access the Internet using more than one device on a daily basis. You need to represent your page well whatever incarnation it may be.
Achieving RWD almost solely the responsibility of a web designer as it involves many technical considerations. A good designer can apply codes and scripts on the website that will enable automatic device detection and adjust the layout according. The designer will also be able to determine how best to design your page as they take into factor important considerations like optimal screen resolutions or incorporating ads. One good resource is Google's GoMoMeter, where you can check if your website is optimized for responsive web design.
Bliss Drive can help. We’d like to extend a complimentary RWD consultation. You need not busy yourself with the nitty gritty of web design. Call 949-229-3454 and we’d be happy to explain how we can help. Let us determine what’s best for so that you can concentrate on what you do best - that is, managing your business.
Image courtesy of bplanet / FreeDigitalPhotos.net