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Social Media Marketing has not replaced traditional advertising channels such as print and TV, but it has certainly given companies an alternative channel for sales promotions and marketing campaigns, as well as for customer support and managing the company’s reputation in the market. It also provides a means to gain competitive insight and build a strong base for itself around which it can centralize its marketing activities, and how the company is branded and perceived can be strategically managed too. In all marketing campaigns, it is crucial that you choose the right media, such as Facebook, Twitter or blogs, to best reach your target customers. How much to campaign is also critical, as an overkill strategy may soon backfire.
At Bliss Drive, we use sophisticated and professionally developed software tools at various stages in our Social Media Marketing campaigns. These tools are aimed at social media monitoring, social book marking and tagging, social aggregation, social analytics and reporting, blog marketing, automation and validation. There are tools for inbound social marketing as well as ROI measurement, and with such advanced tools being used extensively in the market, it is no longer a job that can be handled by people who have been experts of traditional advertising campaigns.
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