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One of the biggest mistakes that many business owners make is assuming that more visitors will always translate into more income. It’s a classic error that is easy...
Read MoreOver the last week we’ve talked about reputation management for your business and for yourself. We’ve discussed reputation management as a strategy to combat libelous accusations. We’ve talked about reputation management as a response to bad reviews. We’ve even talked about ORM as a strategy for protecting your brand. What I’d like to discuss today is something different: how reputation management should be an integral part of both your proactive and reactive PR strategies. Whether you’re a business or an individual,...
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In this blog I would like to touch on the legal aspects that business owners / entrepreneurs / heads of companies need to deal with when they take an active participation in managing their brand reputation online. I will address two practical scenarios on this post: Dealing with attackers It is not uncommon, especially as your brand grows, that you will have haters. They may come in the form of consumer groups, bloggers, product users whose had a very unsavory...
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The manner in which you manage your online reputation will play strategically into the overall success of your business efforts. From an internet professional’s definition, online reputation management (ORM) is the way your brand is perceived based on internet search results. Plain ‘Reputation Management’ has been around in the PR world a long time, but is usually applied to big brands with the big budget for advertising-agency led mediums of print-tv-radio. In the Internet age, where brands and companies of...
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Picking up from my last post about managing appearances, I now move to the topic of Personal Reputation Management. To distinguish, I mean this not as managing appearances for your company or brand’s identity. I’m talking about reputation management on an individual level, you as a person. Quick, do a Google search of your name. Try your common name first, then your full name. Like what you see so far? Did you find a namesake from a different state? From...
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Direct experience: many clients come to me for help with burying a bad online reputation, usually in the form of negative reviews about their product, service delivery, or a negative customer hotline encounter. The cost of the service is not their issue. They are pretty much content shelling out the money to fix things. What baffles me is that they are unwilling to actually change the missteps they made that led them to the negative review in the first place....
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I know what you are thinking – Online Reputation Management (ORP)? Yet another foreign concept you need to learn in this fast moving world where business and the Internet is increasingly done in tandem. The words may appear unfamiliar but reputation management has actually been around as a PR term. It is defined as the practice of (1) building a brand’s reputation (2) shaping/maintaining a brand’s positive reputation and (3) minimizing a brand’s negative reputation. Reputation management used to only...
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In this blog I would like to take up the subject of PPC (Pay-Per-Click) Ads. I’ve written about this topic in posts of previous years and I feel like the newer audience of this blog will benefit by looking back at what I’ve explained before. Below is a link that serves as an introduction to the term. Beyond providing a definition, it serves to relate the method to your business model. Not all tools are created equal, and with PPC,...
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Today I’d like for you to meet Alicia Friedmann, an owner of a rather traditional business over at Long Beach. Her interior design business needed a boost of new customers coming from the location of her headquarters. We used an integrated marketing approach to make the most of her online exposure by (1) Making her online links visible on the homepage Showcasing these social networking links right on the first page helps her page gain more interaction as viewers add her...
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Today’s blog is a little departure from my usual ramblings on online marketing. I’m devoting this post instead on the topic of human capital, that is, the people that make up your business. We all begin our small operations from a handful of collaborators. Even more common are operations led by a solopreneur – a one man show. But as entrepreneurs see their efforts pay off, growing their teams become inevitable. In my personal experience building several businesses along the...
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