Pay Per Click (PPC) is an increasingly popular internet advertising model used by companies to direct traffic to their websites. PPC is an affiliate marketing model providing purchase opportunities to viewers whenever they are surfing the net. Different from the generalized portal that seeks to attract traffic to one particular site, the PPC model offers financial incentives to affiliated partner sites in the form of a certain percentage of revenue. However, opting for the PPC model requires a proper understanding of your business metrics and will not translate into the desired sales revenue if not executed properly. Bliss Drive has a team of experienced professionals in Orange County, CA who will implement this advertising model with meticulous planning, enhancing sales and profitability for your business.
Understanding Your Business Model
Your company’s website utilizing PPC ads displays an advertisement whenever a keyword query matches a PPC advertiser’s list of keywords, or some relevant content is displayed on the content site. Such PPC advertisements, also called sponsored ads or sponsored links, appear above or adjacent to organic results on the search engine results page, or somewhere else as chosen by the content site. We thoroughly examine your business metrics to design the entire structure on the search engine page, as well as on the content site. We can also help you decide on the affiliate partners you choose to collaborate with, aimed to result in more PPC clicks and additional sales generated from such transactions.
Keyword Research is Not Enough
There was a time when keyword research was the best way to explore the potential of a Pay Per Click campaign. However, with increased competition and everyone else doing this basic research, it requires a thorough understanding of your business niche. First of all, we will examine in detail what your competitors are doing. This way you can start your PPC campaign fast and also do it on a small budget. After all, there is no point wasting time and money on research that your competitors have already done and this way you can cut your advertising development costs quite substantially.
Automated Bid Management System
When the scale of the PPC advertising model becomes quite large, it is very important that thousands or even millions of PPC bids are controlled by an automated bid management system. You can outsource these activities to us, or alternatively we can help you build a system that you control in-house.
PPC advertising provides a great opportunity for your company to earn additional revenue that is unrelated to your core business activity. Call 949-229-3454 now and find out more about how Bliss Drive Internet Marketing Services can help you in designing an effective Pay Per Click campaign.