Written by: Richard Fong
Published on February 28, 2022
Published on February 28, 2022
Content is ubiquitous. We now live in a world where anyone with a smartphone can quickly create blog articles or record podcasts and videos. The way people connect with their environment is rapidly changing.
That is why the Business to Business (B2B) and Business to Consumer (B2C) industries remain relevant by producing diverse and high-quality content to promote business interests that yield leads. When done creatively, producing the most popular types of content can help any business grow.
Websites and social media platforms can't exist without content and figuring out what content types produce. Thus, it has never been more crucial for many small businesses to develop a viable content strategy. Here are a few to take note of.
Slow-to-Digest content often targets individuals seeking answers to certain problems or questions. By selecting the suitable type of material for your message, you can ensure that it reaches the intended audience.
To create these types of content, you must understand how to solve certain pain points and reach your audience to develop a positive reinforcement cycle for organic visitors.
Detailed written content may help your website get large organic traffic by informing people about your brand proposition. Blog posts and articles offer an unparalleled opportunity for keyword optimization and link-building, which significantly aids in Search Engine Optimization (SEO) and website traffic. These types of content enable marketers to incorporate targeted keywords to boost their ranking.
Long-form content is an excellent way to establish your brand and grow your audience. It's a general term that refers to any written content ranging from 1,000 to 15,000 words in length.
Among the different types of content, this one gives you a lot of room to machinate. Depending on your content marketing strategy, you may choose to write numerous chapters, each with its URL, or to maintain everything on a single landing page.
By emphasizing roadblocks that your audience may face, case studies can help make difficult issues more relevant. Unlike other content types, case studies strongly demonstrate how your products or services can assist prospects in resolving challenges, fostering brand loyalty.
When writing a case study, always begin by determining your customer's pain points. Following that, write a summary of the study, explaining the problem you were investigating. Present your solution, and conclude with a discussion of your findings and their significance.
Ebooks are effective lead generators for brands looking to expand their customer base or increase engagement opportunities. They can be distributed via free digital downloads, gated content, or eCommerce platforms like Amazon.
Consider creating ebooks if you wish to provide in-depth information on a particular topic. When writing an ebook, choose a subject that is relevant to your potential buyers. Allow individuals to download your ebook in exchange for their name and email address so you can collect more leads.
How-to Guides are one of the most powerful types of content because they boost SEO and establish you as an industry authority. A detailed how-to guide can be incredibly beneficial if individuals are attempting to learn anything for the first time or want to discover a more efficient way to perform a task.
Easily digestible content lets you leave breadcrumbs leading to the rest of your content while entertaining readers who are just passing the time. All of the content types that belong under this umbrella should convey your key message to your audience in the shortest timeframe possible. Moreover, content under this category can easily be shared online and offline due to its compact nature.
More commonly referred to as listicles, list articles are immensely popular and are unlikely to disappear. Almost everyone appreciates this form of content because listicles are easy to read and follow.
Effective listicles follow a logical hierarchy of headings with numbered subheadings. As with other types of content, these should include introductions and conclusions, and most importantly, they should be keyword-optimized.
Newsletters can be extremely beneficial if your business has new products and updates regularly. Effective newsletters are straightforward and often concise, making it convenient for marketers to churn them out regularly.
To maximize newsletters, you can send a series of emails to your subscribers and collect their data to improve content development. You may also consider tools like MailChimp; you can automate trigger-based emails that contain semi-personalized content based on user activity.
The superb thing about infographics is that they are readily shared and consumed. They generate visually appealing representations of data and statistics, which make complex concepts easier to absorb.
They're popular with content creators since they're easy to make but have a tremendous impact. Canva is an excellent tool to help you get started. If you want to take it a step further, make infographics that complement your website's design for a more seamless user experience.
Over the past years, video's convenience and accessibility have transformed the medium. It's now a necessary component of content development since consumers take in all types of media on their mobile phones for long hours.
Live video is rapidly gaining popularity as a form of digital content that many companies utilize to foster real-time connection with their audience. You may hop on the live streaming bandwagon and hold live tutorials, Q&A sessions, and chats to keep your audience engaged.
Millions of podcast episodes are available online, and the number continues to grow. According to Statista, there will be around 164 million podcast listeners by 2023. This content has gained popularity over the past few years, with businesses hopping on board.
Podcasts are compelling and engaging, allowing you to reach a large audience and creatively market your brand. Customers can absorb podcasts even more passively than video, making it an ideal alternative for businesses with lower budgets.
As the most vital element in cyberspace, content continues to reign supreme, as there has never been a greater demand for content creation, refinement, and reformatting.
Different types of content can be utilized to enhance various marketing strategies, especially when combined with traditional marketing methods. If you're curious to discover more about other content types and how to market them, visit Bliss Drive today and transform the way your business operates.