ShearComfort SEO Case Study: 3× Organic Traffic Growth with Revenue Lift

Table of Content

"Over a focused of 12-month SEO campaign, they transformed our organic presence from hidden gem to category leader."

Organic Traffic Growth

+107%

Keyword Ranking Increase

+600%

Written by: Richard Fong

Published on: December 6, 2025

Table of Contents

Client: ShearComfort (shearcomfort.com)
Agency: Bliss Drive (blissdrive.com)

Results (Snapshot)

23,377(+208%)	73%	2,804(+640%)	208(+30%)
Increase in Avg. Organic search traffic	Increase in YoY Organic Search Revenue	Keyword Increase in TOP 3 Rank	Increase of Referring Domain

Driving 3× Organic Growth And Revenue Gains Through SEO

This case study outlines the SEO work Bliss Drive executed for ShearComfort, focused on resolving technical limitations, improving on-page signals, expanding content coverage, and building authority, resulting in significant organic growth and a YoY lift in organic search revenue.

Step 1 – Discovery

At onboarding, ShearComfort’s website had technical SEO limitations that were restricting organic visibility and scalability. These were primarily structural (not content-related), creating friction for search engines and limiting the effectiveness of ongoing SEO efforts.

Research & Discovery (Keyword Opportunity)

Bliss Drive reviewed keyword categories relevant to ShearComfort’s core product areas (as reflected below), including custom seat covers, truck seat covers, F-150 seat covers, sheepskin seat covers, and Silverado seat covers.

Category	Keyword	Keyword Volume	Difficulty	Rank	Clicks	Impressions
Custom Seat Cover	custom seat covers	5,700	52	45	0	120
	custom car seat covers	2,300	60	51	0	131
	custom fit seat covers	1,400	54	39	0	35
truck seat covers	truck seat covers	7,900	21	23	10	619
	seat covers for trucks	6,100	19	23	13	444
	best seat covers for trucks	1,900	7	11	6	669
	best truck seat covers	1,300	4	12	2	216
	seat covers for truck	1,000	21	19	1	33
f150 seat covers	f150 seat covers	1,500	3	48	1	62
	ford f150 seat covers	1,400	5	42	0	68
	ford f-150 seat covers	200	5	37	0	73
	best f150 seat covers	200	0	17	0	30
sheepskin seat covers	sheepskin seat covers	2,300	2	11	17	1388
	sheepskin car seat covers	200	2	12	4	261
	fur seat covers	80	0	8	1	100
	sheepskin seat covers near me	80	2	12	2	90
	best sheepskin seat covers	80	1	17	1	81
silverado seat covers	chevy silverado seat covers	700	2	42	0	132
	silverado seat covers	700	1	34	1	91
	seat covers for chevy silverado	350	1	33	0	68
	best seat covers for chevy silverado 1500	300	0	12	0	50

Step 2 – SEO Strategy

Based on the discovery findings, Bliss Drive aligned the campaign around four core pillars documented for this engagement:

Technical SEO Optimization
On-Page SEO Enhancement
Content Creation and Optimization
Link Authorization & Authority Building

Step 3 – SEO Foundation (Technical SEO Optimization)

Technical SEO Challenges And Resolution

At onboarding, ShearComfort faced multiple structural issues impacting crawling, indexing, trust signals, and performance. The issues identified during the initial audit have since been fully resolved.

Issues Identified at Onboarding:

Crawl and indexation inefficiencies
Inconsistent URL formats (including .asp extensions and mixed casing), redirect chains, duplicate canonicals, and outdated sitemap entries. Google Search Console reported excluded URLs, soft 404s, redirected pages, and pages crawled but not indexed, diluting signals and reducing crawl efficiency.

Trust, entity, and structured data gaps

SSL certificate nearing expiration
Organization schema missing
LocalBusiness schema not implemented
FAQ structured data is incorrectly implemented (preventing eligibility for rich results)

Performance and Core Web Vitals limitations
Mobile and desktop PageSpeed scores showed performance issues, including LCP, FCP, and TBT, which negatively affected page experience (particularly on mobile).

ShearComfort - Case Study

Limited behavioral and UX visibility
Lack of advanced behavioral analytics limited visibility into user interactions, friction points, and conversion blockers.

Step 4 – Page Optimization (On-Page SEO Enhancement)

Bliss Drive executed on-page improvements, including:

Meta update
Category pages content improvement
Product Schema to show star reviews in SERP

Step 5 – Content Creation

Content work included:

Building topic clusters around focus pages
Blog content development

Step 6 – Link Building (Authority Building)

Authority-building initiatives included:

Press releases
Citations
Monitoring how algorithm updates affect performance

Step 7 – SEO Campaign Results

23,377 (+208%)	73%	2,804 (+640%)	208 (+30%)
Increase in Avg. Organic search traffic	Increase in YoY Organic Search Revenue	Keyword Increase in TOP 3 Rank	Increase of Referring Domain

Key Takeaways

Resolving crawl/indexation issues helps consolidate ranking signals and improves crawl efficiency.
Strengthening trust signals and structured data supports eligibility for enhanced SERP features and brand/entity recognition.
On-page improvements (metadata, category content, and Product Schema) support stronger organic visibility and SERP presentation.
Topic clusters + blog content expand coverage across priority keyword categories.
Press releases and citations contribute to authority-building as part of the broader SEO program.

Richard Fong

Richard Fong, Founder of Bliss Drive

Richard Fong is a digital marketing expert with over 20 years of experience specializing in SEO, ecommerce optimization, and lead generation. He holds a Bachelor's in Economics from UC Irvine and has been featured in Entrepreneur Magazine and Industrial Talk. Richard leads a dedicated team of professionals and prioritizes personalized service, delivering on his promises and providing efficient and affordable solutions to his clients.

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