Local SEO Services – Best Local Search Engine Optimization Services
Local search engine optimization services ensure that your business is seen. If you are a small or local business owner looking to be at the top of search engines like Google and attract local customers, Bliss Drive’s Local Search Engine Optimization Campaign (SEO) service is ideal for you.
What is Local SEO?
Like traditional or organic SEO, Local search engine optimization focuses on helping your business become more visible in localized search results on popular search engines. The only difference is that Local search engine optimization optimizes your business, service, or product for search queries to a specific location. Essentially, Local business SEO is the process of on-site SEO, off-site SEO, content strategy, and technical SEO that can improve your enterprise‘s local SEO rankings. Through a highly effective Local SEO services campaign, your business can rank more highly in local Search Engine Results Pages (SERPs). Call us today on our phone number for more details.
Advantages of Localized SEO Services:
- Local search engine optimization strategy is more affordable than a nationally-targeted SEO strategy.
- Ranking high in your local market is usually not as competitive as the national SEO approach. Local search engine optimization strategy typically takes less effort, and you may get better ranking results in no time.
- With local search engine optimization, you will be targeting location-specific, long-tail phrases/keywords that your customers use. These geo-targeted keywords have astonishingly high conversion rates.
- Local search or SEO for local has the highest conversion levels of all local advertising channels. In other words, it’s better than social media.
How Local Search Engine Optimization Services Help Your Business Grow
It may appear counterintuitive to merely concentrate on a specific location for your business, but it’s essential to understand that local search engine optimization services can be the key instrument for increasing your sales. Note that search engines like Google determine search results by looking into the users’ IP addresses and geolocations. With Local search engine optimization, you can capitalize on your geographical location and connect with potential clients within your specific area. This can then result in more website visits and more sales down the line. Your business may be on page seven for search queries related to “food delivery,” but it may be on page one for “food delivery in Anaheim California.” The goal is not to rank high on the national or global search results, but to rank first on local search results. This way, you can better serve your local target market. Any business with a brick-and-mortar store can benefit from Bliss Drive’s Local SEO services. Whether you’re running a mom-and-pop start-up shop or a renowned brand with several locations nationwide, our Local search engine optimization services can provide you with an excellent opportunity to entice local clients and boost your day-to-day sales.
Benefits of Local SEO services for your local business:
Establishes Your Business & Its Services On the Map – Local SEO Services
Local SEO services & marketing allows your business to promote its services and products to local clients in real-time. According to studies, about 86% of individuals look up a local business using Google Maps. With Local search engine optimization services, your business can show up at the top of Google Maps’ Knowledge Graph.
The right SEO company can secure your business on the map, and ensure that nearby customers can find you in real-time as they search for your products and services.
Ensures A Stand-Out SEO Strategy
At present, less than 50% of businesses use Local SEO services processes. This means that you have a tremendous opportunity to gain ground and be prominent in the market. With Local search engine optimization strategies, you can stand out in local searches, maps, social media, and directories before your competitors do. Even if your rival businesses spend a lot to rank using generally-searched terms or keywords, Local SEO puts you in the safe zone. This is because you won’t be directly competing with larger businesses with bigger budgets. With Bliss Drive’s Local SEO experts, you can maximize your company’s marketing resources by paying for local search engine optimization services to generate qualified and relevant inquiries and leads. Eliminates Unnecessary Web Visits and Leads Ensures A Stand-Out SEO Strategy.
Eliminates Unnecessary Web Visits and Leads
Local search engine optimization is not only focused on increasing your engagement with a group of customers in the industry you are in. It’s also about eradicating unneeded website leads and visits from users that your business doesn’t serve. Evidently, these visits and leads won’t help build your business at all. Bliss Drive’s Local search engine optimization services help boosts web traffic by luring in consumers in your exact service areas. With filtered leads, you can better execute your SEO campaign.
Provides a High ROI
Google reports that 76% of individuals who search for your local business may visit your store after two days. This study proves that local search traffic provides more conversions and generally a high return of investment (ROI). With Bliss Drive, we can execute an effective SEO campaign that brings in customers from your local area.
Who Benefits from Local SEO?
Some of the industries that may benefit from Bliss Drive’s Local search engine optimization services include:
Medical Services – Since clinics and hospitals have physical locations, Local SEO may provide several business opportunities for businesses in the medical industry. Bliss Drive can help put your business on the map, so your services can be easily found online.
Home and Building Maintenance – Renovation/home improvement companies, cleaning service providers, and HVAC companies are always in-demand in different localities. With local SEO strategies, they can generate more local leads and phone calls.
Cafés and Restaurants – Through Local SEO strategies, customers can easily find your offerings on various search engines. Entice nearby customers looking for the best café or restaurant in the area with the right SEO agency.
Real Estate – The business of real estate is largely dependent on location. Taking advantage of Bliss Drive’s Local search engine optimization services can be a great way for interested clients to get in touch with you.
Local Retailers – If you own a physical store, Local search engine optimization services are a must-have for your search engine marketing plan. Whether you’re selling clothes, tools, or gadgets, we can help you build an online following with customers living in and visiting areas near your business.
Grooming Services – Salons, barbershops, and spas, can benefit a lot from local search engine services. Bliss Drive can help you build a robust online presence to lure in clients in your area. If you can’t find your business on the list? Reach out to us at Bliss Drive so we can talk if Local SEO is the right search marketing service for your business.
Local SEO Services Packages and Pricing
A typical local SEO company prices its Local search engine optimization services around $2,500 for a business with a single location. However, for businesses with multiple locations, the price can go as high as $20,000. You may want to be vigilant when dealing with a local SEO company that offers a universal or one-size-fits-all package for a single price. You may not get the customization that you need from these local SEO companies. At Bliss Drive, we believe that your business needs are unique. For this reason, we build our Local search engine optimization services packages and pricing according to your needs. As a reputable SEO agency, we don’t provide specific pricing until we fully grasp your business’s specific requirements.
Bliss Drive’s Typical Local SEO Services Packages May Include:
Local Market/Competitor Analysis – Bliss Drive has a team of experts who can conduct a comprehensive local market analysis on the areas that you serve. We can identify your most aggressive competitors that are presently outranking your business. We can also analyze search volumes, search terms, and other important factors in your industry or market.
Local Citations – Bliss Drive’s team can audit citations throughout applicable online directories, including the correct Name, Address, and Phone Number (NAP) citations. We can also create fresh citations and discover more local citation prospects.
Local Site Content – Bliss Drive can perform relevant keyword research to identify what your customers search about when it comes to your business or industry. We can then publish localized web content that can improve your search engine rankings in your area. These are just some of the possible inclusions in our customized packages. Need more? You may get in touch with the Bliss Drive team to learn more about the packages in our Local SEO service. Call us at our phone number today: 949-229-3454.
Other Services We Offer Near You
Digital marketing can help you establish a commanding presence online and grow your business. Almost 90% of marketers agree that digital marketing methods can successfully generate more transactions for businesses today. What’s more, recent studies have shown that businesses usually double their investments with digital marketing. This means that for every $1 you spend on Google Ads, you can make about $2 in takings.At Bliss Drive, we offer a range of digital marketing services that can push your business forward. Whether you own a medium-sized company or a multiple-location brand, our digital marketing services can help expand your market reach. You’ll get to offer your services and products beyond your target market.
Search Engine Optimization
Search Engine Optimization (SEO) is a process that improves your website’s content so that it can rank higher in search results. If your website is nowhere near the top of search results rankings, we can help you optimize your content by making sure that it contains valuable keywords and phrases that customers search for. In other words, we make sure your target audience will see you at the top of the search engine results page. Our team will also make sure that your content is useful enough to be published on third-party sites. This will boost your website’s reputation and increase traffic, all of which translates into more business for you.
Pay Per Click Management
Pay Per Click or PPC is one of the most popular ways of increasing traffic to a website. PPC involves providing viewers with purchase opportunities while they are surfing the net. In PPC, financial incentives are offered to an affiliate partner site. The incentive is usually a percentage of revenue. Although this is a very popular and effective advertising model, it requires proper planning and execution in order to achieve success. Our Bliss Drive team are experts in this area. Our PPC experts will help you take advantage of this advertising model. From the planning stage up to implementation, we’ll make sure your PPC campaign is optimized all-throughout to get you the best leads.
Whenever someone visits your website, it usually takes just 3 seconds for them to decide if they will stay or leave. This is why your website’s design is crucial. Your website needs to look appealing and informative if you want customers to stay longer so they can learn more about your business. Website design also matters. Whether your site is accessed through a laptop or mobile device, your content shouldn’t just look good — but it should be easy-to-use as well. With our expert web design team, we can create a website that can attract customers and nudge them in the right direction. We want to provide businesses with a site that converts web traffic into actual sales.
Conversion Rate Optimization
With the help of our conversion rate optimization (CRO) services, your website can consistently convert visitors into actual customers. By performing a thorough analysis of your website, we can pinpoint who your visitors are and what you need to convert them to paying customers. We make sure that your website’s calls to action are aligned with the needs of your prospective customers. Our team of experts also gets rid of visual distractions that turn focus away from your content and products. Bliss Drive’s CRO services give you a website that looks visually-pleasing while drawing attention to your products and services the right way.
Areas in California We Service
Bliss Drive has two offices in California: one in Irvine, and one in Los Angeles — but we go beyond that. Other areas in California that we service include:
- Costa Mesa
- Garden Grove
- Huntington Beach
- Newport Beach
- San Clemente
- Santa Ana
- Yorba Linda
- Laguna Niguel
- Lake Forest
- Long Beach
- Buena Park
- Palm Desert
- Santa Clarita
- Santa Monica
- South Gate
- West Covina
- El Monte
- Redondo Beach
- Lake Elsinore
- Moreno Valley
- San Diego
Boost Your Sales – Call a Local SEO Company
For more information about Bliss Drive’s local search engine optimization, don’t hesitate to give us a call. Our team of experts are ready to give your marketing campaign the boost it needs. Dial Bliss Drive’s phone number today at 949-229-3454.
Local SEO Offers
Depending on your type of business, local search engine optimization services can play a key role in reaching your audience. When your website is optimized for local SEO, it affects how your business listing page displays for users who are geographically located in or around a certain area. It may seem counter-intuitive to focus on a physical location for a digital website, but it’s important to understand that locally targeted SEO may be the key to moving your business to the top of the page.
LOCAL SEO CAN MOVE YOUR BUSINESS UP IN THE RANKINGS
Another way to understand this opportunity is to realize that SEO (Search Engine Optimization) is a way to better connect small businesses with buyers. Those buyers are sitting at a physical location and searching for a product or service.
Local SEO services is a way to optimize this search so it shows up higher in SERP, or Search Engine Results Pages, when the searcher types in terms related to your geographical area. For example, you may rank on page five nationally for “discount cosmetic supplies” but be able to rank on page one for “discount cosmetic supplies Orlando.” The second option displays you in local search results. Local search engine optimization services allow you to capitalize on your location to give your website a boost in search rankings, which in turn helps you connect with customers in your area, resulting in more website visits and ultimately, more sales.
Learn more about how you can reach the customers in your area here.
Benefits & Challenges
Businesses sometimes avoid local SEO services as an online strategy because they believe it requires too much work, or that it only works for a limited area of customers. Why would a business want to optimize for Dallas, Texas and also Irving, Texas? Again, it all comes back to your location and the needs of your customers. If your business is a construction company based in Dallas, you’ll probably serve the Irving area as well – and people who live in Both Irving and Dallas will likely use those terms when searching for construction services. Furthermore, local SEO helps your site show up on Google Maps and local searches on many other platforms which helps increase your overall traffic and drive more sales. In short, it’s key to getting noticed in your immediate and surrounding area.
SEO PAIN POINTS
More often than now, most businesses have a poor understanding of how their website is truly performing on the major search engines. Understanding it all takes a lot more than just reviewing Google analytics. It’s critical to understand the “hows and whys” behind everything, and you don’t want to be left sitting around and wondering why you’re not getting any traffic, or, why your visitors always leave your site without buying or without contacting you. On the other hand, you simply might not be getting enough traffic from search engines at all – a sign that your site isn’t optimized and your online presence is basically non-existent.
Appearing on search engines – especially on the first page – requires several factors to be in place within the structure of your website. Below are some of the most critical factors that can affect how search engines view your site and whether or not they decide to give you placement:
• Having original and relevant content
• Meta descriptions
• Broken links
• Page Titles
• Image names and captions
• Internal and external links
• Local media outreach
• Google “My Business”
• Yelp reviews
These are just a few of the areas where a local SEO services campaign can help your website rank higher on the search engine result pages. You don’t need to change your voice or your brand identity. The only thing required is to make the proper adjustments to your existing site.
So, how does a business get started with local search engine optimization services to achieve improved website rankings and acquire more traffic?
Bliss Drive has helped hundreds of local and national businesses just like yours. We’ve seen the same problems time and time again, and continually delivered solutions that result in better traffic, more sales, and larger profits. We’ve helped businesses grow from a few sales a day to a hundred sales a day, and we’ve aided already successful companies in stepping up to the next level when they thought they’d reached their sales ceiling. These kinds of challenges are what we specialize in, and what makes us a reputable choice as your full service local SEO company. We understand that your business is important – and also unique, and our methodologies reflect upon this.
Perhaps you’ve managed to setup your local listing on Google, but business is still slow. Do you have any reviews? Did you start blogging at least weekly about your businesses services or products? If so, is your blog properly optimized and are you sure your articles are targeting (and reaching) the right audience?
BlissDrive offers a complete and extremely thorough analysis to identify exactly why your not receiving the traffic you need. And if you have plenty of traffic but aren’t making sales, we can determine why your visitors aren’t converting into customers, and then make recommendations to help in solving those issues. We’re a local SEO agency that focuses on identifying opportunities to improve your organic traffic and create a user experience that improves your ROI. We’re not here to perform work that doesn’t help.
Local SEO work is about strategy, and understanding the nuance of how small changes can make a huge impact.
Keys to Successful SEO
It’s important that your local SEO strategy is targeted towards your unique business goals. These tactics should be part of your marketing plan, and integrate what’s needed to make your business a success. As part of your successful SEO plan, Bliss Drive’s experts will walk you through the process to understand different keys to success, why they’re so important, how they can be implemented, and what can be expected.
LOCAL SEO SERVICES: KEYWORD RESEARCH AND TARGETING
Keywords are an integral part (arguably one of the most important) of your local SEO campaign. They\\re much more than just simple terms consisting of short and long phrases. The phrases may have variants in tense, plurality, local phrasing, and geography. Keywords also have different levels of search frequency, as well as levels of difficulty to rank on. Furthermore, there is a lot of research that is required to be sure your choosing and using the proper keywords for your business, otherwise your efforts are futile. Experts can help you select the keywords with the best probabilities for not only increasing your web traffic, but for increasing qualified traffic – meaning traffic from people who are actively looking for exactly what your business has to offer.
Website structure is more than a simple layout. Your underlying web structure, such as your XML format and how your site is coded are what allow search engines and accessibility software to read and understand your site. Your visual structure dictates how customers experience your website, but has very little effect on your search engine rankings. If your site isn’t properly structured, you’ll have a hard time getting listed on search engines, and depending on the problems with your site, some may even blacklist your site from appearing at all.
Just because you aren’t seeing an error doesn’t mean your customers aren’t. Your website needs to be fixed if there are broken links, 404 errors, broken strings of code, non-functional features, 302 redirects, and more. You will also want to audit your site for duplicate content and overall usability. For example, have you tested your site on a mobile browser? Have you checked it on both iPhone and Android phones? Both android and apple tablets? Have you tested it on all of these with various browsers like Safari, Opera, Chrome, Internet Explorer, Firefox, and others to ensure your visitors are seeing what you intend them to see?
Fresh Copy and Content
If you don’t update your website with fresh content, it’s likely the search engines will not choose to update your rankings. The addition of new content is key to your local SEO strategy. Is there a yearly festival or celebration in your town that’s somehow related to your products or business? If so, writing about that would be one way to create more content. If you offer services, having a blog to add content once or twice a week will make a huge difference in the long run. If you’re selling products, continually expand on those product’s descriptions and information by writing original content that varies from the manufacturer descriptions. This is how a reputable local SEO company will achieve improved rankings which developing your reputation as an authority in your industry.
Outreach and Link Building
Your website doesn’t exist in a vacuum. This is why you need a team to conduct regular outreach for expert thought leadership, as well as the creation of new inbound and outbound links. In addition to increasing your page authority and domain authority (the “status” of your website), these links will also help drive qualified traffic to your page. A great way to increase your links is through targeted outreach to local media and industry allies. Improve your local SEO by connecting with your community through local blogs and happenings too. Any publicity is good publicity, and the best SEO agencies know that this is what works for developing solid local rankings.
Do it All Again
Wait, what? That’s right; once you’ve optimized everything – it’s time to repeat. The online marketplace is ever-changing with new competitors, new search engine algorithms, and new technology. Optimizing your website is an ongoing process. If you’re ahead and suddenly stop doing your SEO work, your competitors will catch up and surpass you, causing you to lose traffic to them. If you want to get ahead and stay there, you need to understand that local SEO is something that always needs to be performed. Even if it’s not a very intensive campaign, it needs to be done and it needs to be done right.