Learn More About Us
Select Garage Door Service was generating leads on Meta, but paying a premium for them. The workhorse campaigns leaned on a "$1,000 Garage Door Buyback" offer, a discount-led hook that pulled inquiries at a steep price: roughly $289 per lead across the two buyback campaigns, and as high as $328 on one.
A discount offer tends to attract deal-seekers, not the high-margin replacement buyers a garage door company actually wants. Cost per lead was eating into margin, and the account had drifted into a stack of geo-targeted campaigns across Douglas County, Boulder County, Colorado Springs, and the Denver metro that had gone inactive.
We shifted the whole angle from discount to desirability. Instead of leading with a buyback price cut that attracts bargain hunters, we built new creative around the company’s top-selling garage doors, the specific models that actually close and carry the best margin, and pointed them at higher-income homeowners most likely to replace, not just repair.
New creative built around the company's top-selling garage doors, the specific models that actually close and carry the best margin.
Targeting tightened to the zip codes where replacement demand and household income run highest, homeowners who replace rather than repair.
A streamlined native instant form replaced the landing-page hop, converting cheaper traffic without bleeding people on the way.
We ran a clean head-to-head. The incumbent "$1,000 Buyback" campaigns kept running as the control, while the new build, top-selling-door creative with high-income replacement targeting and a native instant lead form, ran as the test. Same objective, same platform, so the comparison was apples to apples.
The new creative immediately pulled cheaper attention, a sign the product-led ads resonated more than the discount hook. Crucially, the test won on more than cost. It won on volume, producing more leads than either buyback campaign while spending less than the larger one. We let the data settle over the full month before calling it.
The new approach cut cost per lead nearly in half. The buyback campaigns had been generating leads at roughly $289 each, up to $328 on one. The new top-selling-door creative brought that down to $152 per lead, a 47% reduction, while producing the most leads of any campaign in the account.
Cheaper attention drove the win. CPM fell from about $46 to $34 and cost per click from about $10 to $7.50, which meant more qualified eyes per dollar.
hook for aspirational, best-selling product, and targeting homeowners who can actually afford a replacement, attracted better-matched buyers at a lower cost.
Better creative-to-audience match is the cheapest lever in paid social. It lowers CPM, CPC, and CPL all at once. The takeaway for any high-ticket home business: do not buy leads on price alone. Match your best product to your best-fit audience and let relevance drive the cost down.
The new creative is now the control to beat, with room to scale it across the metro.
If you sell a high-ticket home upgrade and want lower-cost, higher-margin leads from Meta, Bliss Drive will build the test that wins. Visit www.blissdrive.com to book a strategy call.
