If good SEO is good GEO, why do I need you?+
Because “it's the same discipline” and “it's easy” are very different statements. Google confirmed the foundations transfer; it also raised what qualifies as good. Demonstrable expertise, entity authority and technical depth are harder to produce than a content calendar, and they're exactly what now determines whether you appear in an answer or your competitor does.
We already publish regularly. Isn't that the same thing?+
It's stage one of four. Publishing produces individual assets that decay. A programme produces authority that lifts everything you publish afterwards, and it's usually visible in the data somewhere between month nine and month fifteen.
Do we need a separate GEO retainer on top of SEO?+
Not for Google — its generative features run on the same systems, so that's one programme, not two. Where a distinct workstream genuinely earns its keep is the platforms Google doesn't control, which have their own retrieval behaviour. We fold the first into your core programme and scope the second only if your buyers are actually there.
How soon can I expect results?+
Initial improvements often show in 3–6 months; substantial, lasting movement typically takes 6–12. We prioritise sustainable strategies over short-lived, high-risk tactics, and the 30-day Growth Case tells you what to expect before you commit to any of it.
Can you guarantee we'll be cited in AI answers?+
No, and be careful with anyone who does. Citation is probabilistic and varies by surface. What we can do is show you where you stand today, move the inputs that demonstrably correlate with being cited, and report the change honestly.
We're e-commerce. Does this work differently for us?+
Yes, meaningfully. Organic rank predicts AI citation least in e-commerce — around 22.9% overlap in BrightEdge's study window against roughly 75% in healthcare. Product feed and Merchant Center quality carry more weight for you than another content sprint, and we scope accordingly.