深受企业信赖的网站优化SEO服务

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  • Yelp和Google上评选为第一的SEO优化公司
  • 自2007年成立以来已帮助无数企业达到最高排名
  • 专业SEO服务商:专为各种规模企业量身打造方案,服务用心
  • 100%透明和主动沟通
  • 转化率:我们专注于开发潜在客户
  • 30天客户满意度保证:零风险
  • 我们的营销可行性评估将确保您的SEO投资回报率

 

转化率是关键。流量增加并不代表业绩增长。最重要的是帮助您的网站开发更多潜在客户和提升销售额。

See How Your Website Looks In Eyes Of Google And How You Stack Up Against Your Competition

什么是SEO?

搜索引擎优化(泛称为SEO)通常涉及网站内容优化和架构设计。若能高效优化,当有人搜索特定的关键字时,SEO将增加您网站在搜索引擎结果页面上的曝光度。目的是为了吸引更多能转化为潜在客户的网站访客,为您的企业带来有吸引力的投资回报。

成功的SEO公司的致胜关键

Bliss Drive专注于提供专业的SEO服务。我们所设计的广告以增加您的自然搜索流量为目标,提升您的公司在行业中的竞争力。我们将根据以下主要方法为您打造专属的计划:

目标关键词研究

我们将为您做深入的研究,找出目标受众在搜索您提供的产品和服务时使用的最高价值关键字。把关键词组整合到您的整个网站中,并将您网站的主题精准地传达给搜索引擎。关键字越具体,就越有可能将搜索量转化为成交量。我们对关键字的高效应用不仅能使搜索引擎信任您的网站,还能提高网站的排名。

网站架构

Bliss Drive执行彻底的市场研究以挖掘消费者的需求,再根据数据优化您的网站。为您打造功能和美观兼具的网站,无论您的访客使用的是手机、平板还是电脑,我们都能确保网站外观新净,而响应式设计将随时完美地展示您的服务。

网站速度是另一项重要的性能,如果加载时间超过三秒会造成将近40%的访客离开网站。速度慢的网站会对用户体验产生负面影响,并造成销售损失。我们能为您确保网站快速加载,让用户轻松使用,以确保最佳体验。

我们将全面优化您的网站,打造流畅、轻松的导航和令客户满意的体验。排除问题,并专注于推动业绩的关键要素,帮助您将网站打造成最佳销售员。

诊断和解决问题

错误代码404、302(或暂时性页面转移)页面跳转和重复内容等问题是对SEO造成负面影响的最常见问题。我们的团队将解决您网站上的所有错误以符合搜索引擎的标准,并确保完善的功能性。我们将为您移除重复的内容、重复的标题和描述标签,并使用不重复的内容进行优化,实现网站最佳性能。

访客跟踪和数据

了解访客的来源可帮助您优化目标定位。您的策略将决定该执行哪些SEO任务,而跟踪访客和标杆分析将帮助您制定目标。

网站内容和博客

网站的文案是搜索引擎用来判断您的身份、背景以及您提供的服务的关键因素。除了核心网页文案外,我们还会为您的博客编辑新的文案并保持内容的一致性。这是向消费者和潜在客户传达信息性和权威性文案来产生新流量的好方法。我们还会在您的网页内容和博客文章中加入有说服力的行动号召用语(CTA),促使访客采取特定步骤来增加销售量。

链接建设

与谷歌排名好的网站建立关系,为您的网站建立外部链接可帮助您的企业获得更多的引荐流量。这也会向搜索引擎显示您的内容很有价值,让您的搜索排名更好。

我们的推广团队将努力为您的网站增加外部链接的数量,同时与您行业中的相关文案编辑合作。我们制作的优质文案将吸引关注,并且可以在第三方网站上发布。这有助于确保多元化的链接布局,为您的网站带来更多优质流量。

建立外部链接的另一个重要资源是HARO。通过向知名的新闻媒体提供您行业内的专业知识,我们可以保证将感兴趣的读者引入您的网站,以了解有关您的产品或服务的更多信息。

重复关键词研究

关键字研究是一项持续的工作,因为消费者的需求会随着时间而改变,行业趋势也是如此。如果您想维持竞争力,那么您必须能赶上市场的最新变化。随着网站持续提升价值和知名度,您必须掌握最新的关键字以帮助您领先竞争对手一步,确保SEO的长期优化。

分析与报告

报告和分析从一开始就应纳入策略的一部分。为了评估SEO的投资回报率,您必须能够评估实际的效果。通常在营收成长之前,您会先看到指标数据的成长。

SEO服务:制定迅速增长策略

自各大企业首次意识到可以利用网站流量来刺激业务增长以来,SEO行业就不断地在蓬勃发展。美国企业投入搜索引擎优化的成本在2020年预计将高达800亿美元。

尽管正视SEO是件好事,但大多数企业并没有从外包公司获得想要的结果。因为大多数外包公司对SEO服务都采取了同一套方法,提供给所有客户的SEO方案都是千篇一律的。这些外包公司并没有真正试着了解雇用他们的公司,而只是使用同一套方法来提供服务,得到的结果往往令人失望。

更糟的是许多SEO外包公司还在使用老旧的策略,搜索引擎早已针对这些策略做了相应的调整。关键字填充、不充实的文案、垃圾评论和隐藏页面等都是已经失效好几年的黑帽技巧。但还是有很多SEO外包公司信誓旦旦地以这些技巧作为服务买点。
常常会有公司受到这些服务的诱惑而付费,原因就在于费用很便宜。

这些黑帽SEO公司只要每天工作一两个小时就能轻松交差,告知您营销工作已完成,并从中获取暴利。经时间证明,这类型的服务是没有效的,而且无法为您带来长期的增长。

您的SEO策略应包括整体策略,并使用实际数据和经过验证的方法来实现长期的效果,并且不断改善。

Bliss Drive的团队在SEO行业拥有​​30多年的综合经验,我们能为您带来实际的结果,为您的公司创造更多营收。

SEO应达成具体的结果

提升转化率

SEO公司最常评估的指标是流量和您的主要关键字排名。这些数据是SEO成功的重要指标。毕竟,在搜索结果中获得高排名是您选择投资SEO的原因。

但是单靠流量并无法帮助您提高业绩,应随时关注的关键指标是转化率。具体来说,您必须了解在搜索结果中排名高的页面转化率,例如登陆页面、丰富的文案页面,甚至是网站的核心页面。

转化率是您的页面将访客转化为销售目标的比率。大多数公司对“转化”的定义不同,但通常是指将实际销售目标或访客转化为潜在客户。
基本上,当访客在您的网站上除了浏览之外还有执行其他操作时,就会发生转化。

目标页面的转化率计算公式如下:

转化率 =(转化量/页面访客人数)

如果您的网页有100位访客,其中5位转化了,则您的转化率为5%。

实现高转化率的因素如下:

1. 您的网页针对转化率做了优化
2. 您推广网页的渠道是正确的
3. 您的网页吸引了相关的受众

如果您的访客转化了,这意味着您的页面符合他们的期望。他们在您的页面上找到了要找的内容,或者他们觉得被说服了,因此决定采取行动。
SEO外包公司可以为您提供转化率优化服务,以帮助您吸引合适的受众并立即转化。为您发布与买家角色相关的内容,并设计您的网页来提高转化率。

导入流量

In addition to optimizing your website for conversions, your SEO services should significantly increase your website traffic — with the right agency, exponentially so. However, not all website traffic is the same, depending on the source of that traffic.

You can break them down to a more granular level if you like, but there are essentially four types of website traffic:

1. Direct traffic
2. Referral traffic
3. Paid traffic
4. Organic traffic

Direct traffic refers to when a person intentionally inputs your website’s URL into their browser. If you provide a service through your website, such as a cloud-based tool, you’ll likely have a high level of direct traffic because your customers must go to your website to log in.

Referral traffic refers to traffic from other websites. If another website has a backlink to one of your web pages and someone follows it, this is considered a referral. Traffic is just one of the benefits of these types of backlinks. They also provide a technical benefit by telling search engines that your site is authoritative and people like it.

Paid traffic is traffic gained by paid search results and other forms of digital advertising. Many businesses make the mistake of devoting most of their digital marketing spend to paid traffic. While paying for ads can give you a short boost, this isn’t a long-term strategy (unless you have very deep pockets).

Organic traffic refers to when someone finds your website through an internet search. This is the most sought-after form of web traffic because it generates the most significant ROI. A boost in organic traffic is also one of the most recognizable indicators of a successful SEO strategy. 
By creating valuable content and ranking your pages in relevant results, you can bring in more relevant users to convert on your webpages.

To make the ROI of organic traffic clearer, consider this: 51% of all website traffic comes from organic search, 40% of online revenue is captured by organic traffic, and 32.5% of traffic goes to the first Google organic search result.

降低跳出率

Your bounce rate refers to the number of visitors who come to your website, then navigate away after only viewing one page. If you have a high bounce rate, it could indicate one problem or many different problems.

For example, if some of your landing pages are ranking for search terms that aren’t relevant to your target buyers, you’ll probably receive a high bounce rate for those pages. The people finding your landing pages have no reason to buy, so they leave the page.

Of course, a high bounce rate could also indicate that you’re turning away relevant traffic. If an interested buyer finds your website and discovers that it isn’t user-friendly, that it loads too slowly, or that what they were looking for isn’t easy to find, they’ll likely navigate away.

If you buy SEO services like website optimization, you should use this metric to measure your progress, at least in part. With the right investment, your bounce rate should drop substantially. 

增加权重

Once you gain domain authority, it’s easy to sit back and assume you’ve made the grade. But authority fluctuates as frequently as the content landscape on the internet. What was relevant one month may not be relevant the next.

Websites that have a high level of domain authority provide a lot of value to their visitors. They’re also updated frequently with helpful content, and they usually have history. Take Forbes, for example. Here’s their domain authority (DA) ranking out of based on a ranking system of 1 to 100:
(Source: Search Engine Reports)

To maintain your rankings on Google and the authority of your website, you need to stay active. That means posting new content frequently, updating old content so it’s relevant, repurposing extraneous content, and staying on top of your SEO.

With the right help, you can obtain the authority you’ve always wanted and keep it. With the right investment, you can even beat the giants in your industry.

带来更多营收

Finally, the most tangible benefit you should see from your SEO services is more business. If you aren’t seeing an uptick in revenue, then your SEO services aren’t much of an investment.

But keep in mind, you’ll need to be patient. Executing an SEO strategy is like running a locomotive: It takes time to get rolling, but once you’re flying down the tracks, the results are obvious.

You can get plenty of quick wins at the beginning of your SEO strategy, too. Consider setting revenue goals with your partner based on your budget and the services they recommend.

Calculating the ROI of your SEO investment isn’t as straightforward as calculating the ROI of your ad spend. There isn’t always a direct correlation between the SEO services you pay for and your revenue. Often, there are a few other metrics that are directly influenced by SEO, such as your web traffic, your conversion rates, and your domain authority.

To calculate your ROI, you’ll need to determine how much revenue you’ve earned from those specific metrics, then calculate how your SEO investment affected them.

For example, let’s say you spend $1000 on SEO services and see a traffic increase of 100 visitors. If just five of those visitors become customers, but they spend $5000 total, you can do a basic calculation to determine your ROI:

ROI = (Value of investment – Cost of investment)

Therefore:

If the value is 5000 and the investment was 1000, then ROI is 4,000 (or 400%)

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