22
Jun
2018
You need to have a sound basis to evaluate whether a SEO company is right for your business or not. With so many companies offering their SEO expertise, choosing who your company should go with can get downright confusing. While pricing can be a factor in your decision, think of SEO as an investment and not a commodity. You could get it for cheap but you may also end up getting…
29
May
2018
Tons of companies are vying for the coveted #1 position on Google. Together with the increasing demand to rank highly in search engine results are the increasing Search Engine Optimization services being offered left and right. Google “SEO Service” and it will return over 4 million results. Every SEO company claims to be an expert, saying they can optimize your on-page and off-page. Some will even promise to get your…
10
Aug
2017
Here’s the deal: An account-based marketing (ABM) approach and a killer SEO strategy go hand in hand. Now, I want to share exactly why that is - why ABM is actually all about SEO. 1. ABM Needs Keyword Research Google loves keywords, and they have for a long time. When you publish keyword-rich content online, you can bet that it’s going to be found by visitors who use the keywords you targeted.…
03
Aug
2017
When you think of LinkedIn, the image that you may conjure up is that of the largest professional network in the world, cyber or real. Despite being a social networking site, it has gained the distinction of being used as a place to augment one’s professional standing. Some even use it to obtain better job opportunities and to increase their professional network. However, there are profound reasons to use the platform…
24
Jul
2017
I was on a discovery call recently with a potential client, an international business owner. He is in the food subscription business, and wanted to start doing some SEO. He had been spending about $20k to $30k every month on Facebook and social media campaigns and wanted to understand how he could leverage search engine optimization to help him gain more traction and increase sales. When I started looking at his market, we quickly…
18
Jul
2017
When is the best time to start SEO for your brand new or newly redesigned website? I get a lot of customers coming to me with either a current website in need of a redesign or with a newly launched site. Now you have to understand that most designers, although they will say they will give you an SEO friendly website, know pretty much nothing about SEO. What they typically do is (if you're lucky),…
12
Jul
2017
The easy answer to get more traffic to your website is with more content, because content is king. One important key, however, is to develop content that people are actually looking for. The other key is to have multiple content pages for the topic that you service or the product you're selling. Each page on your website acts like a fishing line out in the ocean. The more fishing lines you cast out, the more types…
30
Mar
2017
Whether you run a B2B or B2C business, search engine optimization can turn your website into a powerful, cost-effective source of leads. In big cities and metropolitan areas like Los Angeles, the benefits of SEO are even greater than they are in small cities. With a huge population to tap into, ranking even for a “small” keyword is often all it takes to drive a huge volume of prospects and customers to…
25
Mar
2017
Think of conversion-optimized content and you’ll probably picture your website’s homepage and service-focused landing pages. While these are the pages that most business owners think of as generating conversions, there are often resources on your website that you can use to turn readers into prospects and convert their attention into real, actionable business leads. We’re talking about your company’s blog, of course -- a highly valuable marketing tool that, for the most…
20
Mar
2017
As a small business, it can seem impossible to outrank your larger, more funded competitors for the most popular and profitable search keywords. While you may not be able to match your larger competitors’ budgets, you do have a very useful advantage: access. From reaching out to other businesses with special deals and offers to contacting the owners of local organizations, being part of a small business means you can implement a…
