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How Local Business Directories Affect Your SEO
Once upon a time, the only way to reach a business was to look them up in the phone book. You could call them, send them a letter in the mail, or visit them at their address. If you own a business, you can still get listed in the phone book. In fact, you should. It’s...
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Here’s the Secret to Getting the Featured Snippet in Google Search Results
Remember the good old days when all Google ever put on its search results pages were clearly-marked advertisements and organic results? The search engine has changed dramatically since then, evolving from a search engine into a fully-fledged information engine. These...
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How to Double Your Lead Capture with Chatbots
At the beginning of 2018, 15% of American adults had interacted with a chatbot and 44% of consumers said they would prefer to interact with a chatbot over a human customer service representative. The allure of chatbots for businesses is obvious. You get an automated...
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How to Calculate the ROI of Your SEO
There is a way to calculate the return of your SEO investment and luckily it’s not too tricky. But the calculation is different than, say, calculating ROI for media buying. It is easy to compute for the ROI for media buying: You buy traffic from Google or Facebook for...
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5-Point Checklist for Choosing the Right SEO Company
You need to have a sound basis to evaluate whether a SEO company is right for your business or not. With so many companies offering their SEO expertise, choosing who your company should go with can get downright confusing. While pricing can be a factor in your...
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How to Spot a Shady SEO Company
Tons of companies are vying for the coveted #1 position on Google. Together with the increasing demand to rank highly in search engine results are the increasing Search Engine Optimization services being offered left and right. Google “SEO Service” and it will...
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Why You Need SEO to Make Your Account-Based Marketing (ABM) Strategy Thrive
Here’s the deal: An account-based marketing (ABM) approach and a killer SEO strategy go hand in hand. Now, I want to share exactly why that is - why ABM is actually all about SEO. 1. ABM Needs Keyword Research Google loves keywords, and they have for a long time. When...
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5 Reasons Why LinkedIn Marketing Generates More B2B Leads
When you think of LinkedIn, the image that you may conjure up is that of the largest professional network in the world, cyber or real. Despite being a social networking site, it has gained the distinction of being used as a place to augment one’s professional...
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When Will SEO Not Work for Your Business?
I was on a discovery call recently with a potential client, an international business owner. He is in the food subscription business, and wanted to start doing some SEO. He had been spending about $20k to $30k every month on Facebook and social media campaigns and...
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Timing is Key – The Best Time for SEO
When is the best time to start SEO for your brand new or newly redesigned website? I get a lot of customers coming to me with either a current website in need of a redesign or with a newly launched site. Now you have to understand that most designers, although they...
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