Search Engine Optimization: Defined

Search Engine Optimization: Defined
Search Engine Optimization: Defined

Search engine optimization (SEO) matters more for your website than you might think. It is defined as the process of optimizing website content to make it more attractive to search engines and users. It determines where your website shows up on results pages, impacting the number of people who click on the link to your site. 

With a recent study showing that the first organic result in Google Search has a click-through rate of 28.5% on average, this number gradually falls after the first position—becoming only 2.5% by the tenth position. This shows that focusing on eCommerce SEO is a key strategy to boost the visibility of every online and offline business. 

The Basics of Search Engine Optimization

To understand how search engine optimization works, it’s important to look at the benefits that it brings to users and search engines. Firstly, search bots from engines like Google visit web pages, then it catalogs and ranks them on an index using complex algorithms. 

As users type search queries and keywords into the search bar, the search engine decides which results to show them in order of relevance. When you optimize your site, you should not only focus on the technical aspects of SEO but also explore what type of content viewers want to consume. 

This will allow you to connect with them and provide them with the solutions that they’re searching for online. However, using outdated or unethical SEO practices can seriously harm your site. Tactics like keyword stuffing and other black hat techniques designed to fool search engines can lead to your website being blacklisted and made invisible to users. 

Types of SEO

There are two main types of SEO that you need to consider, namely on-page and off-page SEO. As a form of digital marketing, optimizing both areas is crucial to improving your website and helping it rank higher in terms of search engine results. 

On-page SEO 

On-page SEO refers to content on your website that you should optimize, including code that isn’t visible to users. This includes the title of any pages and articles on your blog page, quality of research, content, anchor text, and HTML headings. Paying close attention to content marketing can help improve your ranking. 

Optimizing images and page speed can also lead to a better user experience and signal to search engines that your website is trustworthy and worth visiting. To check the quality of your on-page SEO, conducting a content audit can help you keep track of your overall performance. 

Off-page SEO 

Off-page SEO refers to actions that occur outside of your site that can help build the reputation of your page. This includes earning backlinks from other reputable websites within your niche through the process of link building. One great way to do this is through guest blogging and making use of social media networks. 

Through off-page search engine optimization, search engines can evaluate the authority of your website and how popular it is in terms of social signals like brand mentions, directory submissions, and image and video shares. 

What Ranking Factors Are Involved In SEO? 

Although SEO involves interactions between a range of complex factors, here are a few that can impact your website’s overall ranking:

  • Relevancy of keywords
  • Originality of content 
  • Quality and quantity of external and internal links
  • Time a user spends on a page 
  • Trustworthiness and lack of bias 
  • Level of expertise
  • Page load speed
  • Mobile compatibility
  • Site security 
  • Image optimization
  • Readability and user experience 

What Are The Benefits Of SEO? 

Investing in SEO for your website means that you’ll see improvements in SEO, in addition to greater visibility, you’ll get: 

  • Higher organic traffic and decreased digital marketing costs
  • Increased trust and credibility as a brand
  • Improved user experience 
  • Increased local audience engagement 
  • Higher quantity of sales 
  • Collaboration with different brands 
  • Key insights into brand performance and areas for improvement

Choosing An SEO Service 

Although the pricing of SEO services can vary across companies, it’s important to work with a reputable team of experts that can identify potential areas of growth for your brand. Often, you get what you pay for, and SEO provides long-term benefits that pay greater dividends in organic traffic over time. 

Get in touch with us today at Bliss Drive to find the SEO package that best suits your needs. Using the latest SEO strategies, our team of experts will deliver a customized organic digital marketing strategy that leads to real results. 

What Are the Three Major Forms of Digital Direct Marketing?

What Are the Three Major Forms of Digital Direct Marketing?
What Are the Three Major Forms of Digital Direct Marketing?

Digital direct marketing (DDM) is a subcategory of direct marketing wherein the brand reaches out to the customer or prospect directly through digital channels. Marketers can execute their strategies on the three major forms of DDM: mobile phones, web browsers, and emails. Of course, your approach should vary depending on the channel you choose.

Having a hard time generating traffic to your site? Bliss Drive offers full-service SEO marketing plans designed to boost brand awareness and improve your prospect base. Reach out to the Bliss Drive team now!

Is Direct Digital Marketing Effective?

Upcoming marketers might wonder whether DDM strategies still work. After all, won’t your prospects find it annoying to receive multiple texts, emails, and push notifications about your business? The simple answer: it depends.

However, marketers cannot deny that DDM remains popular and relevant. Longitudinal research shows that most companies allocate 57% of their marketing budget for direct marketing.

There’s no way to guarantee results, but marketers can increase their chances of success by creating varying DDM strategies based on the channels they use. Utilize the features and user experience these forms offer.

Here’s a quick guide to jumpstart your marketing plan:

Web Browsers

DDM strategies through web browsers involve the use of cookies. These are data-embedded text files that separate individual networks from each other. They generally track user activity.

For users, accepting cookies leads to a better surfing experience. After all, cookies assist with customizing a user’s web pages, including recommended YouTube videos, Google search results, and Facebook feed.

And for marketers, cookies allow you to gear your ads toward the correct target market. Do not forgo the importance of proper ad targeting.

Mobile Phones

Brands primarily have two choices when it comes to mobile phone DDM strategies. You can either secure their number or get the user to download your program or application.

For example, if your brand develops apps, you can send the users push notifications regarding promos, software updates, and app activity.

Meanwhile, those who have their prospects’ numbers can market their brand via text. Make sure not to overdo it. Some people find it intrusive or annoying when brands send marketing pitches to their number.

Emails

Contrary to popular belief, email marketing remains one of the top DDM strategies to convert prospects into customers. In fact, statistics show that email marketing has a return on investment (ROI) ratio of 48:1. That means you can expect $48 worth of revenue for every $1 you spend on email marketing.

The key to effective email marketing is timing. Yes, reaching out to your clients via email works, but don’t expect positive results if you plan on bombarding them with multiple messages in one day. In worse cases, prospects might even classify you as spam.

Instead, send a maximum of one or two emails per week to casual readers. You can opt to increase the frequency and switch to aggressive marketing once the prospect takes action (e.g., downloading offers, visiting your website, comparing prices).

Don’t worry if your DDM strategies don’t generate results right away—this is normal. Consistency has more bearing versus overnight success. 

Marketers can only improve their brand awareness and conversion rates if they consistently troubleshoot their marketing approach. Never stop finding ways to improve your plan.
Struggling with your conversion rates? Bliss Drive can create efficient marketing campaigns for your brand designed to turn casual readers into paying customers. Contact Bliss Drive to see what we can do for your brand.

What Is KPI in Digital Marketing?

What Is KPI in Digital Marketing?
What Is KPI in Digital Marketing?

Applying digital marketing strategies is the way to go if you want your company to rise above the competition. But how do you know if your business is doing well? What should you do to verify if your marketing strategies are successful?

That’s where Digital Marketing KPI comes in. KPI stands for Key Performance Indicators, which means a set of measurable values you can use to determine your success for your digital marketing efforts. Having KPIs would help guide marketers on the expectations for their needs, measure everything that matters, and track their progress.

What you should focus on measuring are the quantifiable metrics that matter to your business goals. Don’t go overboard and measure things that you cannot influence.

4 Categories of Digital Marketing KPIs

There are a lot of things that you can opt to measure, but here are the most common ones:

Lead Generation

  • New Leads Acquired Per Month
  • Qualified Leads Per Month
  • Cost Per Lead Generated
  • Cost Per Conversion
  • Time To Convert
  • Retention Rate
  • Attrition Rate

Leads are as valuable to a marketing company as gasoline is to a car. Leads are what drives sales to a company and is what increases growth opportunities.

What you can track on your end is the number of leads you acquire, how long it takes to secure a lead, and how much resources you have to spend to secure one. Reports like this will allow you to see which activities are more efficient to use.

Additionally, you can also track the rate by which customers use your product and how long they repeatedly make orders. On the flip side, you can also measure the churn rate of your customers. These numbers will show how you can improve your services and user experience.

Social Media Tracking

  • Traffic Generated From Social Media
  • Leads and Conversion from Social Media
  • Audience Size
  • Engagement Rate
  • Number of Mentions

Social media plays a vital role in driving customers and broadening your reach. Your efforts here must focus on generating engagement, building relationships, and turning them into customers.

Website Traffic

  • Monthly Website Traffic
  • Returning Visitors vs New Visitors
  • Average Time On Page
  • Website Conversion Rate
  • Conversion of Call-To-Action Content
  • Click-Through Rate
  • Pages Per Visit

One of the largest investments companies make for digital marketing is their website. Measuring the traffic that comes into your site helps you understand the type of customers you have, what they are looking for, and whether you can deliver what they need.

By studying the results for different KPIs, you will be able to design your website to fit what your clients are looking for and provide the absolute value they need to stay long on your site, make favorable actions, and visit again.

SEO

  • Traffic from Organic Search
  • Inbound Links to Your Website
  • Leads from Organic Search
  • Page Authority
  • Google PageRank
  • Rank Increase of Target Keywords
  • Unique Keywords that Drive Traffic

The organic traffic you can get from search engines is a reliable and profitable resource for digital marketing. It is essential to measure your attempts to optimize your site to be search-engine friendly. Studying inbound links, page authority, and ranking can help you improve your content strategy and perform better.

Understanding Key Performance Indicators will bring your business closer to reaching your marketing goals. It’s a vital part of modern marketing and worth the time and effort. Don’t worry if you don’t have a lot of experience. You can hire a digital marketing services provider to work on it with you!