Written by: Richard Fong
Published on June 11, 2021
Published on June 11, 2021
Search engine optimization or SEO is a method that helps push a business’s website to the top of search engine results. This way, the site can generate more traffic and increase business leads that will guarantee a higher revenue. It involves two techniques, namely, on-page SEO and off-page SEO.
To succeed in your marketing strategy, it’s important to understand how search engine optimization can help your business, especially on-page SEO. On-page SEO is a fundamental consideration in winning the digital market. Get to know more about it here, along with some of the most important factors affecting it.
On-page search engine optimization, also known as on-site SEO, is the process of optimizing web pages to gain organic traffic and show up high on search engine rankings. On-page SEO involves preparing various parts of a web page, but the overall goal is to boost your site’s visibility. To make that possible, your website must have expertise, trustworthiness, and authoritativeness (EAT).
Can’t figure out what’s lacking in your plans and strategies? Here are some essential factors that you need to focus on to improve your website, build authority, and finally, earn massive traffic.
Google’s team follows the EAT principle to measure the value of web pages and websites. The main goal, of course, is to bring out high-quality content. Once the search engine sees your effort in adding value to the internet world, it will boost your rankings over those who fail to do so.
Title tags are evident on search engine pages, and most of the time, they are the ones that get people to click. Convincing title tags could make a difference to your overall SEO results. So, make sure that it is well-written to give prospective clients a better grasp of who you are and what you do best.
A meta description is an HTML attribute displayed underneath the title page. It gives a brief description of the content for the benefit of search engine users. Optimizing your meta descriptions will tremendously improve the click-through rate and the perception of what your site offers.
Create highly engaging headlines that hook the target audience immediately and encourage them to read your content. Clever and compelling headlines will set you apart from making impressions. You’ll get people to click through and read the rest.
Improve the readability of your page by separating headings and subheadings. When you follow H1 to H6 as rank in order of importance, you give your readers an enjoyable experience on your website. Overall, it will make your content clean, dynamic, and enticing to read.
Designing your content with SEO in mind means writing relevant and high-quality content for your readers and search engines at the same time. This feat might be challenging but giving out high-quality content that checks all the boxes will be beneficial in the long run.
The magic in SEO writing involves giving content readers will read while thinking about meeting keyword requirements. In simple terms, provide them with substance with relevance.Are you looking for ways to improve your website’s on-page SEO? Bliss Drive offers local on-page SEO services to help you make sure your target customers see your business. Call us today for a free consultation!