What Does MAP Stand For In Content Strategy?

A Marketing Automation Platform (MAP) uses software to automate marketing activities. Most MAPs only provide email actions, drip sequences, and CRM updates, while others may help with lead scoring, sales lead rotation, and more. These platforms may work well in business-to-consumer (B2C) environments, but business-to-business (B2B) and enterprise-level organizations may need a platform with more features.

When it comes to content strategy, MAPs can help identify repetitive content marketing tasks and then outsource or automate those tasks through tools and applications with the goal of helping brands and marketers improve their strategy and measure marketing success.

MAPs can be used in just about any phase of the content marketing process — from planning and creation to distribution and measurement. Businesses can utilize MAPs to improve their content strategy in the following ways:

• Notify subscribers about new content
• Gate content to gather quality leads
• Make a website more relevant to the target audience
• Leverage automation to nurture leads throughout the buying cycle
• Get people to sign up to a newsletter or email list

Although using a MAP can help you save time and focus on matters unrelated to your content strategy, you have to keep in mind that marketing automation does not equate to automatic marketing. There are many ways in which automating your content strategy can impact your marketing success negatively if you don’t take caution. 

Luckily, help is available. Visit Bliss Drive today and check out our content marketing services to have experts develop a comprehensive content strategy that targets the right audience at the right time.