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The percentage of the 169 map locations where this business appears in any Google Maps search result. Higher is better.
Google shows a box of 3 local businesses at the top of results before organic links. Appearing here drives the most calls and clicks. Map Pack % shows what share of the grid earns that top-3 position.
Rankings are tracked at 169 specific geographic points across the service area — one every mile in every direction. Each colored dot on the grid shows the ranking at that exact location.
Advanced Roofing Inc. entered the campaign already in a strong local position — 83% visibility on roof replacement and 77% on roofing contractors, both with meaningful Map Pack coverage. The challenge was not building from zero, but consolidating and expanding from a position of strength.
The eastern and outer-ring portions of the grid showed remaining red and orange pockets. The goal was to convert those into the Map Pack while protecting the strong central core.
Google Business Profile maintenance and expansion — keeping posts, photos, and service updates consistent across both roofing keywords
Citation and NAP consistency audit to protect the strong position from erosion
Mapped local ranking performance across a 13×13 grid and directed optimization efforts toward the outer-ring zones still outside the Map Pack
Local authority link building from Illinois community sources and roofing trade directories
Review pipeline management to reinforce the Map Pack signals already established
Advanced Roofing Inc. — Roof Replacement Company In Illinois — December 2025 (83%, 66% Map Pack) → February 2026 (89%, 79%) → June 2026 (90%, 81%). Steady monthly gains consolidating the outer-ring positions.
A clean consolidation story. Starting from already-strong 83% visibility, the campaign pushed to 90% while growing Map Pack coverage from 66% to 81%. Consistent month-over-month gains show the methodology working in maintenance mode — protecting what is built while steadily converting the remaining weak zones.
Advanced Roofing Inc. — Roofing Contractors Illinois — December 2025 (77%, 60% Map Pack) → March 2026 (89%, 79%) → June 2026 (90%, 82%). Outer-ring red pockets cleared systematically over 7 months.
The larger gain of the two keywords, up 13 points from 77% to 90% visibility, with Map Pack coverage growing from 60% to 82%. Advanced Roofing Inc. now holds top-3 positions across 82% of its Illinois service territory for roofing contractor searches.
Achieving strong Map Pack coverage is only half the job. Local rankings are dynamic — competitors optimize, Google updates its algorithm, and signals need to stay fresh. These are the ongoing workstreams that protect and continue to grow the results above:
Weekly posts, photo updates, and service descriptions keep the listing signaling relevance to Google. Inactive listings lose ground to competitors who post consistently.
A steady flow of recent reviews is one of the strongest Map Pack trust signals. We monitor, respond to, and encourage reviews on an ongoing basis.
NAP consistency can drift as directories update their data. We monitor and correct any inconsistencies that appear across the citation network.
Monthly grid snapshots track whether each keyword is holding, gaining, or showing early signs of slippage so we can respond before rankings drop.
As the green core saturates, we shift optimization focus to the next ring of grid points. Progress compounds: each new zone captured becomes the foundation for the next.
Advanced Roofing Inc. is one of several businesses that used this system to strengthen their local search dominance. See the full results across seven clients and multiple industries in our comprehensive Local SEO Case Study.
