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The percentage of the 169 map locations where this business appears in any Google Maps search result. Higher is better.
Google shows a box of 3 local businesses at the top of results before organic links. Appearing here drives the most calls and clicks. Map Pack % shows what share of the grid earns that top-3 position.
Rankings are tracked at 169 specific geographic points across the service area — one every mile in every direction. Each colored dot on the grid shows the ranking at that exact location.
Alexandria Home Solutions serves the Southfield and greater Metro Detroit area with windows, siding, roofing, decking, and general home improvement. At campaign start, the profile was split: core terms like window and siding installation were already strong, while broader home improvement and all roofing/deck terms were significantly underperforming. The roofing keywords ranged from just 8% to 43% visibility with near-zero Map Pack presence.
The strategy: lock in the saturated terms while systematically building the roofing and deck keywords from the bottom up.
Google Business Profile optimization covering all service categories — windows, siding, roofing, decking, and home improvement — with weekly posts and photo updates
Citation building from Southfield-area and Metro Detroit local sources to extend authority beyond the GBP location
Mapped local ranking performance across a 13×13 grid and prioritized optimization in the areas with the greatest gap between current rankings and Map Pack eligibility
Review pipeline management maintaining a steady flow of recent reviews to reinforce Map Pack trust signals
Local backlink outreach from Metro Detroit home improvement and community sources
Alexandria Home Solutions — Home Improvement Services — May 2026 (74% visibility, 31% Map Pack) vs. June 2026 (93%, 83%). Map Pack coverage nearly tripled in a single month.
Alexandria Home Solutions — Window Installation — May 2026 (97%) vs. June 2026 (99%, 100% Map Pack). Full saturation — all 169 grid points rank top 3.
Alexandria Home Solutions — Siding Installation — May 2026 (89%, 72% Map Pack) vs. June 2026 (95%, 89%). Small northeastern strip is the next conversion target.
Alexandria Home Solutions — Deck Installation — May 2026 (43%, 4% Map Pack) vs. June 2026 (53%, 14%). The 20+ dead zone dropped from 11% to 1%. Nearly half the map now sits in the 7–10 range.
Alexandria Home Solutions — Asphalt Roof Installation — November 2025 (8%) → April 2026 (21%) → July 2026 (38%). 30-point gain from near-complete invisibility. Green core forming around central Southfield.
Alexandria Home Solutions — Metal Roof Installation — May 2026 (24%) vs. June 2026 (30%). The 7–10 band grew from 17% to 27% as points climbed out of the 11–14 range.
Alexandria Home Solutions — Roof Installation — May 2026 (12%) vs. June 2026 (26%). Visibility more than doubled. The 20+ dead zone dropped from 68% to 40%.
Achieving strong Map Pack coverage is only half the job. Local rankings are dynamic — competitors optimize, Google updates its algorithm, and signals need to stay fresh. These are the ongoing workstreams that protect and continue to grow the results above:
Weekly posts, photo updates, and service descriptions keep the listing signaling relevance to Google. Inactive listings lose ground to competitors who post consistently.
A steady flow of recent reviews is one of the strongest Map Pack trust signals. We monitor, respond to, and encourage reviews on an ongoing basis.
NAP consistency can drift as directories update their data. We monitor and correct any inconsistencies that appear across the citation network.
Monthly grid snapshots track whether each keyword is holding, gaining, or showing early signs of slippage so we can respond before rankings drop.
As the green core saturates, we shift optimization focus to the next ring of grid points. Progress compounds: each new zone captured becomes the foundation for the next.
Alexandria Home Solutions is one of seven clients featured in our full local SEO breakdown. See how the same methodology delivered results across plumbing, HVAC, legal, medical, and kitchen design in our comprehensive Local SEO Case Study.
