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The percentage of the 169 map locations where this business appears in any Google Maps search result. Higher is better.
Google shows a box of 3 local businesses at the top of results before organic links. Appearing here drives the most calls and clicks. Map Pack % shows what share of the grid earns that top-3 position.
Rankings are tracked at 169 specific geographic points across the service area — one every mile in every direction. Each colored dot on the grid shows the ranking at that exact location.
The Dance Academy Del Mar offers kids dance classes and summer camps in the San Diego area. Dance studios compete in a dense local market where parents search by activity type and location — being visible in the Map Pack is critical for new enrollment.
The campaign tracks a 15×15 grid (225 points) across the wider San Diego service area. At campaign start, the dance classes keyword showed 51% visibility with 19% Map Pack, and the summer camps keyword showed 52% visibility with 18% Map Pack — solid bases with significant room to expand, particularly in the southern and eastern zones.
Google Business Profile optimization targeting kids dance classes and summer camps with activity-specific categories, class schedule posts, and photo updates
Citation buildout across family activity directories, San Diego local directories, and dance-specific platforms
Mapped local ranking performance across a 15×15 grid (225 points) and prioritized optimization in the weaker southern and eastern zones of the San Diego service area
Local authority link building from San Diego family activity and community sources
Seasonal GBP post cadence aligned with enrollment periods and summer camp registration timing
Phase 1 · April – June 2026
The Dance Academy Del Mar — Kids Dance Classes San Diego — April 2026 (51%, 19% Map Pack) → May 2026 (57%, 23%) → June 2026 (67%, 37%). Steady monthly gains building the central core.
Phase 2 · June – July 2026
The Dance Academy Del Mar — Kids Dance Classes San Diego — June 2026 (67%, 37% Map Pack) vs. July 2026 (72%, 46%). Map Pack gained 9 points in one month.
Consistent, steady-building progress across every month. From 51% visibility and 19% Map Pack at the April start, the keyword gained visibility every month: 51% to 57% to 67% to 72%. Map Pack coverage grew from 19% to 46% over the same period. The southern and eastern zones of the 15×15 grid remain the clearest next opportunity.
The Dance Academy Del Mar — Kids Dance Summer Camps — May 2026 (52%, 18% Map Pack) → June 2026 (54%, 15%) → July 2026 (70%, 26%). A 16-point visibility jump in July as summer camp searches peaked.
The summer camps keyword shows a pattern typical of seasonal terms: steady base-building through May–June, then a larger jump in July as summer camp search volume peaked. Visibility moved from 52% to 70% with Map Pack growing from 18% to 26%. The June Map Pack dip to 15% is consistent with normal algorithm behavior, followed by recovery and growth in July.
Achieving strong Map Pack coverage is only half the job. Local rankings are dynamic — competitors optimize, Google updates its algorithm, and signals need to stay fresh. These are the ongoing workstreams that protect and continue to grow the results above:
Weekly posts, photo updates, and service descriptions keep the listing signaling relevance to Google. Inactive listings lose ground to competitors who post consistently.
A steady flow of recent reviews is one of the strongest Map Pack trust signals. We monitor, respond to, and encourage reviews on an ongoing basis.
NAP consistency can drift as directories update their data. We monitor and correct any inconsistencies that appear across the citation network.
Monthly grid snapshots track whether each keyword is holding, gaining, or showing early signs of slippage so we can respond before rankings drop.
As the green core saturates, we shift optimization focus to the next ring of grid points. Progress compounds: each new zone captured becomes the foundation for the next.
The Dance Academy Del Mar shows what local SEO can do for a kids' activity business. See how the same approach worked across seven different industries in our comprehensive Local SEO Case Study.
