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How to Double Your Lead Capture with Chatbots

How to Double Your Lead Capture with Chatbots

At the beginning of 2018, 15% of American adults had interacted with a chatbot and 44% of consumers said they would prefer to interact with a chatbot over a human customer service representative. The allure of chatbots for businesses is obvious. You get an automated...
How to Calculate the ROI of Your SEO

How to Calculate the ROI of Your SEO

There is a way to calculate the return of your SEO investment and luckily it’s not too tricky. But the calculation is different than, say, calculating ROI for media buying. It is easy to compute for the ROI for media buying: You buy traffic from Google or Facebook for...