Contractor SEO Services Company
for General Contractors
What is Contractor SEO?
Search Engine Optimization (widely known as SEO) involves optimizing the content and structural design of your website. When performed properly, Contractor SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site.
Begin with the 1st Step: Discovery
See how your website looks in eyes of Google
and how you stack up against your competition
Contractor SEO Solutions for Your Business Site with:
• High-Quality Content Creation
• Enhanced Visibility on Search Engines
• Increased Search Results Rankings
• More Qualified Traffic to Your Website
• Improved User Experience
• Higher Conversion Rates
• More Calls, More Leads, and More Revenue
We help you overcome the unique Contractor business challenges you’re facing
We’re no longer living in a world where a Yellow-Pages listing is all you need to secure a steady stream of phone calls from eager customers. When most people need a service or product, they go directly to the internet for answers. However, having a contracting business website isn’t enough to make your phone ring. You must also be visible on search engines so your contractor business appears when people search for the services you offer. If you don’t appear on the first page of search results, your contracting business website isn’t living up to its full potential and you won’t be getting many phone calls – if any.
Our specialized approach for Contractor SEO and digital marketing can help. We understand how important it is that customers can find your contractor business online, and we work to make that reality no matter what type of contracting business you have – roofing, plumbing landscaping, electrician, flooring, home renovations, restoration, general contracting, etc..
Search Engine Visibility
So what does it take for your contractor business to show up on the top search engines like google? Your site has to be optimized for organic search, meaning that it naturally shows up in search without paying for ads. But how exactly is this accomplished?
• Having compelling, original text on your website that informs customers, and shows that you’re an authority in your field of expertise
• Using content that contains keywords and phrases that search engines will recognize, and which will help you rank you higher in the search results
• Calls to Action (triggers that entice your site’s visitors to take action – like call you, send you an email, or fill out a form to request a free quote)
• Inbound links and referral traffic from other sites on the internet
• A presence on popular social media platforms, google maps, and business directories
• Clean and uniform site coding that complies with standard best practices
With our SEO optimization efforts, keyword research, and content marketing strategy, we’ll ensure that your website is fully optimized and running at its best. This will improve your rankings in the search results and your site will get more visitors. Those visitors will then see what you’re offering and be enticed to contact you to learn more. In the end, it all ensures an increase in business.
Creating a Memorable & Unique Experience
How do you stand out from other contractors? What is it that makes your contracting services unique? We help you determine what consumers are looking for when they search for you, and then we deliver the answers and information they need. Your website visitors need to know why your service and support is better than other contractors so that they’ll call you instead of calling your competition.
We help you achieve the wow-factor required to gain more customers from the web with options including web design and development, search engine optimization, and social media marketing.
Cutting-Edge Technology & Up-to-Date SEO Strategies
Our contractor SEO team specializes in bringing you more business from your website, which all begins with reaching your target market. By understanding what sets you apart from competitors, who is seeking your services, and by using the best tools and data available in the industry, we’re able to achieve long-term growth for your contracting company. It’s all done based on results-driven techniques and cutting-edge market research.
What Makes for Successful SEO for Contractors?
We know that you want more for your contractor business, and this is why we lay our tools out right in front of you. We explain how we can work to improve your contractor SEO, while also showing you the results you’re currently getting. We inform you about what you can expect from our SEO services, and what it all means for your contractor business. We believe in complete transparency and working with you as a partner rather than just another SEO service.
Our 7-Step Contractor SEO Process for Contracting Companies
1. Discover Your Mission
Define company goals, conduct market research, and highlight opportunities
We do our homework to learn about your mission, competition, goals, and opportunities. We need to understand the direction you’re going with your business so that we can adapt, identify, and deliver the best solutions. After all, we’re partnering with you to ensure your growth and success..
2. Strategy and Planning
Identify and solidify both short-term and long-term Contractor SEO targets
As your Contractor SEO Company, our goal is to meet and exceed your goals. We like to lay out a plan so you know where we’re going. Based on our understanding of your company goals and culture, we discuss plans and possible strategies for the type of content and structure required for the success of your contracting company website.
Evaluate current data and performance – what gets measured, gets improved
We must determine the milestones, because these are the important markers that give us a direction to focus on for progress. We’ll analyze the data from your site as well as the latest industry trends. We’ll compare and contrast the two, and then discuss which performance goals should serve as indicators of success for your contractor website. With these benchmarks set in place, it’s easy to measure your growth as time goes on.
4. Site Optimization
Allow search engines to read and understand your website properly
SEO is not a “once and done” kind of project. It’s a continual process of analyzation, recommendation, and implementation. We keep up with the search engine changes and the latest trends. We monitor your competitors at regular intervals. We make changes as needed, and we always give our 100% to bring you the best service available anywhere.
5. Content Development
Create relevant, high-quality content that makes you an authority in your industry
Original and well-written content is crucial for your contractor business site. That’s why we check every page and article for errors, consistency, readability and also usefulness. What does your content say about you and your company? Are you seen as an authority in your field? Does your content set you apart? Are your articles compelling and newsworthy?
6. Link Building
Utilize proper link building methods for improved rankings and more referral traffic
Link building is a daunting and complex process that consists of a variety of methods and practices. The purpose is to acquire links from sites who already have high rankings on search engines, so that their large volume of readers will be exposed to the content and/or links leading directly to your website. This facet of Contractor SEO also serves as an indicator of authority when observed by search engine robots who determine how and where your website should rank.
7. Review & Reporting
Monitor and deliver bi-weekly reporting of rankings, traffic, leads, and sales
Without regular reports, there’s no way for you to track our progress. While you might see and uptick in sales or leads, it’s important to us that you understand how and why this is all happening. We keep you looped in on the process of improvement. We report what’s working and what’s not, offer insights on the traffic trends for your site, and we talk about changes in your search engine rankings. It’s important to us because it’s important to you.
BLISS DRIVE IS THE ANSWER
We’re proud of our SEO achievements in the contractor industry, and we continually work to improve and refine our methods. We do all the research, offer recommendations based on real data, and help you differentiate yourself in a sea of other contractors. If you want to change how your website works for your business and get real results, we make it easy and hassle free.
We Do the Contactor Keyword Research
Keyword research is an extremely important aspect of SEO performance. If your site isn’t optimized for the proper keywords and terms, you’ll miss out on valuable traffic and possibly miss your target completely. At the same time, you need the content on your website to be real and engaging – not just a bunch of fluff with keywords jammed into it.
We use the best technology and proven methods of keyword research to discover the most effective, popular keywords and terms being used by your target audience. We then integrate these keywords into high-quality content that’s been created specifically for your business.
Optimizing Your Contractor Website’s Content
Your visitors need to know who you are as a person, as a company, and most importantly, what you offer. This is what helps them determine why they should hire you. You need to provide helpful and informative content about your contracting services, which means addressing common concerns and providing answers to the questions your visitors are asking. To meet these needs we have to create clear and concise language that compels action. We present ideas and information, tell your brand story, and encourage discussion with your audience. We act as the driving force that allows your website to meet the real needs of your customers, which in turn, inspires continued interest in your services.
We then focus on a clear call-to-action because after all, we want your customers to act, make contact, and share your information with others.
Addressing Your Website’s Needs
When we begin working with you, one of the first things we do is to evaluate your current website. We assess what’s working well, and what’s not. We determine where and why your site needs changes, and make a plan of action. This includes, but is not limited to:
• Removal of all duplicate content
• Fixing any broken or incorrect links
• Inspecting your images for proper naming, size, and web optimization
• Repairing any page loading errors or incorrect URLs
• Improving your site’s page loading time to enhance the speed
• Checking for blacklisted pages, domains, or subdomains
• Determining whether your layout is effective or requires redesign
• Grading the placement and function of your current calls to action
• Ensuring the best user experience possible
Link Building and Cross Promotion
Cross-promotion and cross-linking opportunities are important factor that play a significant role in your overall SEO. We help identify your existing inbound links, determine opportunities for acquiring more, and constantly work to help you get as much referral traffic as possible. We also write content for high-ranking, 3rd party sites that will feature the content, which links back to your contractor company site. This not only brings traffic from other sources, but it lets search engines know that you’re well connected and that your content is helpful, authoritative, and trustworthy – all of which they consider when determining how they will rank you among their search results pages.
It’s a solid strategy that will build your credibility and traffic, especially in the long-run. If you want to build an empire, it’s necessary to have all the pieces in the correct place to ensure smooth growth. Link building and cross-promotion are an important step in making this all happen.
Analysis & Check-in
We continually analyze traffic data, identify where performance is at its best and worst, and look for areas that can be improved upon. We then implement our findings into beneficial changes to your Contractor company site to bring consistent improvements, including:
- Adjustments to keywords and terms
- The creation and addition of fresh and/or edited content
- Continual SEO Optimization
- Improvements to landing page structure
- Updating the message and/or placement of calls-to-action
- Streamline the visitors path for making contact
- Adding new imagery, products, or services as needed
We always follow the data, because it speaks volumes. We analyze it, take notes, and then communicate to you about what that data means and how it can be used to your advantage. We send you updates, reports, and check-in with you regularly so that you can share your results and address any possible concerns. All of this allows us to make ongoing and solid recommendations for improvement. We continuously lay out a clear path forward, always setting the bar higher by adjusting the plan and creating updated goals.
We do everything that we can to make a difference, because we know that communication and clarity is important to you and your business. It’s our mission to improve your Contractor SEO Strategy so you can reap the continual reward of an ever-expanding business with a growing customer base and larger profits.
If you’re interested in talking with us, contact us today. With Bliss Drive, you’ll see better results.
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The Bliss Drive Promise
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RESPONSIVENESS YOU CAN COUNT ON
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Over 50+ Years of combined experience
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