What is Contractor SEO?
Search Engine Optimization (widely known as SEO) involves optimizing the content and structural design of your website. When performed properly, Contractor SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site.
CONTRACTOR SEO SOLUTIONS FOR YOUR BUSINESS SITE WITH:
• High-Quality Content Creation
• Enhanced Visibility on Search Engines
• Increased Search Results Rankings
• More Qualified Traffic to Your Website
• Improved User Experience
• Higher Conversion Rates
• More Calls, More Leads, and More Revenue
WE HELP YOU OVERCOME THE UNIQUE CONTRACTOR BUSINESS CHALLENGES YOU’RE FACING
We’re no longer living in a world where a Yellow-Pages listing is all you need to secure a steady stream of phone calls from eager customers. When most people need a service or product, they go directly to the internet for answers. However, having a contracting business website isn’t enough to make your phone ring. You must also be visible on search engines so your contractor business appears when people search for the services you offer. If you don’t appear on the first page of search results, your contracting business website isn’t living up to its full potential and you won’t be getting many phone calls – if any.
Our specialized approach for Contractor SEO and digital marketing can help. We understand how important it is that customers can find your contractor business online, and we work to make that reality no matter what type of contracting business you have – roofing, plumbing landscaping, electrician, flooring, home renovations, restoration, general contracting, etc..
SEARCH ENGINE VISIBILITY
So what does it take for your contractor business to show up on the top search engines like google? Your site has to be optimized for organic search, meaning that it naturally shows up in search without paying for ads. But how exactly is this accomplished?
• Having compelling, original text on your website that informs customers, and shows that you’re an authority in your field of expertise
• Using content that contains keywords and phrases that search engines will recognize, and which will help you rank you higher in the search results
• Calls to Action (triggers that entice your site’s visitors to take action – like call you, send you an email, or fill out a form to request a free quote)
• Inbound links and referral traffic from other sites on the internet
• A presence on popular social media platforms, google maps, and business directories
• Clean and uniform site coding that complies with standard best practices
With our SEO optimization efforts, keyword research, and content marketing strategy, we’ll ensure that your website is fully optimized and running at its best. This will improve your rankings in the search results and your site will get more visitors. Those visitors will then see what you’re offering and be enticed to contact you to learn more. In the end, it all ensures an increase in business.
CREATING A MEMORABLE & UNIQUE EXPERIENCE
How do you stand out from other contractors? What is it that makes your contracting services unique? We help you determine what consumers are looking for when they search for you, and then we deliver the answers and information they need. Your website visitors need to know why your service and support is better than other contractors so that they’ll call you instead of calling your competition.
We help you achieve the wow-factor required to gain more customers from the web with options including web design and development, search engine optimization, and social media marketing.
CUTTING-EDGE TECHNOLOGY & UP-TO-DATE SEO STRATEGIES
Our contractor SEO team specializes in bringing you more business from your website, which all begins with reaching your target market. By understanding what sets you apart from competitors, who is seeking your services, and by using the best tools and data available in the industry, we’re able to achieve long-term growth for your contracting company. It’s all done based on results-driven techniques and cutting-edge market research.
WHAT MAKES FOR SUCCESSFUL SEO FOR CONTRACTORS?
We know that you want more for your contractor business, and this is why we lay our tools out right in front of you. We explain how we can work to improve your contractor SEO, while also showing you the results you’re currently getting. We inform you about what you can expect from our SEO services, and what it all means for your contractor business. We believe in complete transparency and working with you as a partner rather than just another SEO service.
OUR 7-STEP CONTRACTOR SEO PROCESS FOR CONTRACTING COMPANIES
1. DISCOVER YOUR MISSION
DEFINE COMPANY GOALS, CONDUCT MARKET RESEARCH, AND HIGHLIGHT OPPORTUNITIES
We do our homework to learn about your mission, competition, goals, and opportunities. We need to understand the direction you’re going with your business so that we can adapt, identify, and deliver the best solutions. After all, we’re partnering with you to ensure your growth and success..
2. STRATEGY AND PLANNING
IDENTIFY AND SOLIDIFY BOTH SHORT-TERM AND LONG-TERM CONTRACTOR SEO TARGETS
As your Contractor SEO Company, our goal is to meet and exceed your goals. We like to lay out a plan so you know where we’re going. Based on our understanding of your company goals and culture, we discuss plans and possible strategies for the type of content and structure required for the success of your contracting company website.
EVALUATE CURRENT DATA AND PERFORMANCE – WHAT GETS MEASURED, GETS IMPROVED
We must determine the milestones, because these are the important markers that give us a direction to focus on for progress. We’ll analyze the data from your site as well as the latest industry trends. We’ll compare and contrast the two, and then discuss which performance goals should serve as indicators of success for your contractor website. With these benchmarks set in place, it’s easy to measure your growth as time goes on.
4. SITE OPTIMIZATION
ALLOW SEARCH ENGINES TO READ AND UNDERSTAND YOUR WEBSITE PROPERLY
SEO is not a “once and done” kind of project. It’s a continual process of analyzation, recommendation, and implementation. We keep up with the search engine changes and the latest trends. We monitor your competitors at regular intervals. We make changes as needed, and we always give our 100% to bring you the best service available anywhere.
5. CONTENT DEVELOPMENT
CREATE RELEVANT, HIGH-QUALITY CONTENT THAT MAKES YOU AN AUTHORITY IN YOUR INDUSTRY
Original and well-written content is crucial for your contractor business site. That’s why we check every page and article for errors, consistency, readability and also usefulness. What does your content say about you and your company? Are you seen as an authority in your field? Does your content set you apart? Are your articles compelling and newsworthy?
6. LINK BUILDING
UTILIZE PROPER LINK BUILDING METHODS FOR IMPROVED RANKINGS AND MORE REFERRAL TRAFFIC
Link building is a daunting and complex process that consists of a variety of methods and practices. The purpose is to acquire links from sites who already have high rankings on search engines, so that their large volume of readers will be exposed to the content and/or links leading directly to your website. This facet of Contractor SEO also serves as an indicator of authority when observed by search engine robots who determine how and where your website should rank.
7. REVIEW & REPORTING
MONITOR AND DELIVER BI-WEEKLY REPORTING OF RANKINGS, TRAFFIC, LEADS, AND SALES
Without regular reports, there’s no way for you to track our progress. While you might see and uptick in sales or leads, it’s important to us that you understand how and why this is all happening. We keep you looped in on the process of improvement. We report what’s working and what’s not, offer insights on the traffic trends for your site, and we talk about changes in your search engine rankings. It’s important to us because it’s important to you.
Addressing Your Needs
u003cstrongu003eTARGETED KEYWORD RESEARCHu003c/strongu003eu003cbru003eKeyword research is one of the most important aspects of search engine optimization. This is what your whole campaign will be built around – the key words and terms used by your target audience when they’re seeking what you’re offering. u003cbru003eWe work to naturally implement the top-performing keywords into the text of your website to attract the type of audience who benefits from you the most. Our goal is to help you create relevant, high-quality content that will inspire your clients to action.u003cbru003eu003cbru003eu003cstrongu003eAddressing Your Current Needsu003c/strongu003eu003cbru003eA legitimate website will make you more trustworthy not only in the eyes of a potential customer, but also for search engine standards. As a BigCommerce business, it’s important to display a good appearance and company image. We ensure that your online persona sets a great first impression by identifying and fixing any existing errors on your website including:u003cbru003eu003cbru003eu003cstrongu003e•u003c/strongu003e Broken linksu003cbru003eu003cstrongu003e•u003c/strongu003e Duplicate contentu003cbru003eu003cstrongu003e•u003c/strongu003e Improperly labeled imagesu003cbru003eu003cstrongu003e•u003c/strongu003e Broken, slow, or non-functional contact formsu003cbru003eu003cstrongu003e•u003c/strongu003e Typos or grammatical errorsu003cbru003eu003cstrongu003e•u003c/strongu003e Incorrect sitemapsu003cbru003eu003cstrongu003e•u003c/strongu003e Bad meta tags and page titlesu003cbru003eu003cstrongu003e•u003c/strongu003e And much more….u003cbru003eu003cbru003eWe integrate the best SEO strategy possible while rectifying any possible problems to ensure that your visitors get the best experience on your website, and search engines can readily see that your website is up to par with standard protocols..u003cbru003eu003cbru003eu003cstrongu003eOPTIMIZATION OF YOUR CONTENTu003c/strongu003eu003cbru003eWe want your customers to get a sense of who you are as a company We make sure your content directs them to a clear call-to-action, inspires them to transact with you, and gets them excited about your products or services. u003cbru003eu003cbru003eThe best business relationships are built on trust and confidence. The better you can deliver that message, the more likely they are to confide in your brand and what it offers.u003cbru003eu003cbru003eu003cstrongu003eLINK BUILDING AND CROSS-PROMOTIONu003c/strongu003eu003cbru003eLinks to your website are another critical part of a proper SEO campaign. We create inbound links and focus on cross-promotional opportunities for your website which result in more referral traffic and better rankings on the major search engines. This is done by networking with other credible and relevant websites, business directories, and other platforms where your prospective clients frequent, bringing you even closer to your target audience. u003cbru003eu003cbru003eFirst, we create original, informative, and valuable content to represent your franchise and its goals. Next, we share that content on high-ranking third party sites and other marketing platforms. That content includes compelling calls to action and hyperlinks back to your website or other marketing channels where the reader can learn more, and hopefully become a customer. u003cbru003eu003cbru003eIt’s not easy work, but we facilitate the entire process for you, including the composition of content, determining where it’s best placed, and monitoring its performance.u003cbru003eu003cbru003eu003cstrongu003eONGOING ANALYSIS u0026amp; CHECK-INu003c/strongu003eu003cbru003eAs part of our optimization and analysis efforts, we continue to improve to your BigCommerce SEO campaign. We review, analyze, scrutinize and record as much data as we can, because for SEO, data is like gold. u003cbru003eu003cbru003eStaying relevant to your audience is an ongoing process, and that is our specialty. If you’re interested in taking long strides that build a positive and consistent level of growth for both the short-term and the long-term, continual review and improvement is an indispensable practice. Do it once, do it right, and then do it all over again – that’s how successful marketing works.u003cbru003eu003cbru003eIf you’d like to learn more about how Bliss Drive can drive your BigCommerce website to new heights, don’t hesitate….. Contact us now and let’s have a strategy session. We can show you what we’ve done for others, and explain exactly how we’ll do the same for you.