What is Franchise SEO?
Search Engine Optimization (widely known as SEO) is one of the best ways for franchisees to reach potential customers. It involves optimizing the content and structural design of your website. When performed properly, Franchise SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site and build brand identity through franchise SEO.
WHAT CAN FRANCHISE SEO DO?
GET THE BEST RESULTS FROM YOUR WEBSITE WITH:
• A Leveraged Model for SEO
• Greater Online Exposure
• Enhanced User Experience
• More Brand Recognition
• Increased Leads and Sales
• Better Customer Retainment
WE PUT YOUR BUSINESS IN FRONT OF REAL CUSTOMERS
As experts in franchise SEO, we offer a new and unique perspective to achieving your business goals. Whether you own a specific location or you’re in a position of management at the corporate office, franchise SEO is important. Our digital marketing services are designed to meet the needs of the franchise business model; ever-expanding, growing, and target-oriented.
CLEAR & SEARCHABLE
With our franchise SEO optimization services, franchise-based keyword research, and industry-leading content marketing strategies, we’ll improve your rankings on the major search engines so you get more exposure and more traffic from the people who are seeking what you’re offering. We’ll help you to build your brand, grow your customer base, and increase their loyalty. It all begins with ensuring the visibility of your business in the online realm.
REMARKABLE & UNIQUE
We work hard to ensure that you stand out from the crowd and especially from your competition. We’re specialists at this and we have the case studies to prove it. Our team helps your franchise gain more interest from your target audience by understanding what their needs and expectations are and then capitalizing on that by creating tightly focused campaigns that demand attention.
CUTTING-EDGE & CURRENT
Franchise SEO campaigns are different from other industry campaigns because they require you to market at both a local level and a regional/national/global level. To execute this, it requires the latest in data technology and meticulous research. At Bliss Drive, we go above and beyond the average SEO company to deliver franchise marketing services that help you become a serious competitor. We pay attention to the latest trends and make our best efforts to always ensure that you’re one step ahead of your competition.
7-Step SEO Process
OUR 7-STEP SEO PROCESS FOR FRANCHISE COMPANIES
1. DISCOVER YOUR FRANCHISE BUSINESS MISSION
Define company goals, conduct market research, and highlight opportunities
We do our homework to learn about your franchise business mission, competition, goals, and opportunities. We need to understand the direction you’re going with your franchise so that we can adapt, identify, and deliver the best solutions for franchisees. After all, we’re partnering with you to ensure your growth and success of your franchise business.
2. FRANCHISE STRATEGY AND PLANNING
Identify and solidify both short-term and long-term SEO targets
Our goal is to meet and exceed your goals. We like to lay out a very clear and concise plan that allows to see exactly what we envision. Based on our understanding of your franchise business goals and corporate culture, we discuss plans and possible strategies for the character, content, and structure required for your long-term franchise business needs.
Evaluate current data and performance – what gets measured, gets improved for franchise businesses
We must determine and set milestones because these are the important markers that give us a direction and focus for progress. We’ll analyze the data from your site as well as the latest industry trends. We’ll compare and contrast the two, and then discuss which performance goals should serve as indicators of success for your franchise business. With these benchmarks set in place, it’s easy to measure your growth as time goes on. You’ll see exactly how far you’ve come since day one because it’s all there – transparent, quantifiable, and ready for evaluation.
4. SITE OPTIMIZATION
Allow search engines to read and understand your website properly
SEO is not a “once and done” kind of endeavor. It’s a continual process of analyzation, recommendation, and implementation. We follow our industry, roll with the changes that search engines constantly make, and are keen on the latest trends. We monitor your competitors at regular intervals, we make changes as needed, and we always give our 100% to bring you the best service available anywhere. What’s more? We have integrity and take accountability.
5. CONTENT DEVELOPMENT
Create relevant, high-quality content that makes you an authority in your industry
Original and well-written content is crucial in helping your legal practice rise to the top and become a real competitor. That’s why we check every page and article for errors, consistency, readability and also usefulness.
What does your content say about you and your franchise? Are you seen as a leader in your industry or just another brand? Does your content set you apart from the others? Are your products or services compelling and newsworthy? We ensure that your content creates interest and value at every turn.
6. LINK BUILDING
Utilize proper link building methods for improved rankings and more referral traffic
Link building is a daunting and complex process consisting of a variety of methods and practices. The purpose is to acquire links from sites who already have high rankings on search engines, so that their large volume of readers will be exposed to the links leading directly to your website. This facet of SEO also serves as an indicator of authority when observed by search engine robots who determine how and where your website should rank.
7. REVIEW & REPORTING
Monitor and deliver bi-weekly reporting of rankings, traffic, leads, and sales
Without regular reports, there’s no foolproof method for tracking performance and progress. While you might see and uptick in sales or leads, it’s important to know where they come from and why. Keeping extensive records of data and lending proper examination to that information is a key to continual expansion. It’s also important to us that you understand how and why this is all happening. This is why we keep you looped in on the performance, report what’s working and what’s not, offer insights on the traffic trends for your site, and discuss adjustments that will further enhance our efforts.
Addressing Your Needs
BLISSDRIVE IS THE FRANCHISE ANSWER
We’re leaders in our industry. We work to make sure that you are recognized as one of the best. We offer the real-data consulting and recommendations that you need to stand out in the crowd. Our team offers content creation, paid search, search engine optimization, web development, search engine conversion rate optimization, and more. It’s all a part of our arsenal to bring you to the top of your industry.
WHAT MAKES SEO DIFFERENT?
Whether you specialize in a single product or multiple facets of an industry, we work with you every step of the way to understand how your franchise business model operates and create a proper plan for forward movement. We’ll discuss how SEO Strategy works and how we will improve your franchise company’s ability to attract more organic traffic and increase your conversion rates.
TARGETED KEYWORD RESEARCH
Keyword research is one of the most important aspects of search engine optimization. This is what your whole campaign will be built around – the key words and terms used by your target audience when they’re seeking what you’re selling.
We work to naturally implement the top-performing keywords into the text of your website to attract the type of audience who benefits from you the most. Our goal is to help you create relevant, high-quality content that will inspire your clients to action.
ADDRESSING YOUR CURRENT NEEDS
A legitimate website will make you more trustworthy not only in the eyes of a potential customer, but also for search engine standards. As a franchise business, it’s important to display a clean, correct, confident, and friendly appearance not only at your locations, but on your website as well. We ensure that your online persona sets a great first impression by identifying and fixing any existing errors on your website including:
• Broken links
• Duplicate content
• Improperly labeled images
• Broken, slow, or non-functional contact forms
• Typos or grammatical errors
• Incorrect sitemaps
• Bad meta tags and page titles
• And much more…
We integrate the best SEO strategy possible while rectifying any possible problems to ensure that your visitors get the best experience on your website, and search engines can readily see that your website is up to par with standard protocols..
OPTIMIZATION OF YOUR CONTENT
We want your customers to get a sense of who you are as a company We make sure your content directs them to a clear call-to-action, inspires them to transact with you, and gets them excited about your products or services.
The best business relationships are built on trust and confidence. The better you can deliver that message, the more likely they are to confide in your brand and what it offers.
LINK BUILDING AND CROSS-PROMOTION
Links to your website are another critical part of a proper SEO campaign. We create inbound links and focus on cross-promotional opportunities for your website which result in more referral traffic and better rankings on the major search engines. This is done by networking with other credible and relevant websites, business directories, and other platforms where your prospective clients frequent, bringing you even closer to your target audience.
First, we create original, informative, and valuable content to represent your franchise and its goals. Next, we share that content on high-ranking third party sites and other marketing platforms. That content includes compelling calls to action and hyperlinks back to your website or other marketing channels where the reader can learn more, and hopefully become a customer.
It’s not easy work, but we facilitate the entire process for you, including the composition of content, determining where it’s best placed, and monitoring its performance.
ONGOING ANALYSIS & CHECK-IN
As part of our optimization and analysis efforts, we continue to improve to your franchise website. We review, analyze, scrutinize and record as much data as we can, because for SEO, data is like gold.
Staying relevant to your audience is an ongoing process, and that is our specialty. If you’re interested in taking long strides that build a positive and consistent level of growth for both the short-term and the long-term, continual review and improvement is an indispensable practice. Do it once, do it right, and then do it all over again – that’s how successful marketing works.
If you’d like to learn more about how Bliss Drive can help elevate your franchise to new heights, don’t hesitate….. Contact us now and let’s have a strategy session. We can show you what we’ve done for others, and explain exactly how we’ll do the same for you.