There are tons of aspects that go into search engine optimization. In order for your digital marketing efforts to be successful, you’ll need to pay special attention to off-site optimization. We offer the best blogging services to form relationships with other website owners and obtain backlinks to your own.
BLOG OUTREACH SERVICES: WHAT IS GUEST POSTING?
A guest post is a type of blog post written by someone other than the publisher of the website but is published on their website.
Essentially, a website owner agrees to post a blog from another contributor onto their website. In order to get the website owner to agree to publish the post, the information will have to be relevant to the website’s audience and provide them with valuable information.
The goal of a guest post is to show a link back to the contributor’s website (called a backlink) in order to drive traffic to that website. This link shows Google that the site where the post was published has deemed that contributor and its website as reputable and worthy of recognition.
Obtaining a backlink like this can help a website be seen by Google and other search engines as authoritative, which can boost your website’s ranking.
Learn how guest posting can increase your website traffic by contacting us today.
BENEFITS OF SEO GUEST POSTS
Search engine optimization is a process and involves a number of techniques that all come together to form an effective strategy. The results will always be much stronger if they are diversified. By working with a blogger outreach agency, you’ll have the basics covered for this area of SEO.
There are several reasons why you should look into blogging services for small businesses.
ESTABLISH YOURSELF AS AUTHORITY
While you can establish yourself as a leader in your industry in a number of ways, guest posting can help you gain credibility.
For example, if your business sells all-natural beauty supplies and your guest blog is featured on a high-ranking, popular, and trustworthy website about beauty trends and products, you can prove that you are a business who knows what it’s talking about.
This is essentially good for business because customers want to buy products from businesses that they trust.
Being seen as credible and knowledgeable is crucial for any business. By contributing well-written and relevant pieces of content to a well-regarded website, you’ll show your audience that you are an authority.
INCREASE REFERRAL TRAFFIC
Referral traffic sends possible customers to your website from other websites that have the same audience. When you guest post on high-ranking and popular websites, your voice is already trusted by the audience because of your affiliation.
Unlike paid search advertisements, guest posts are typically permanent so that your website traffic will increase over time and continue to reap the benefits from just one post.
OBTAIN QUALITY BACKLINKS
When you’re doing SEO, you know that backlinks are important. However, it’s the quality of the backlinks that really counts. For example, one backlink from a popular, reputable, and high-ranking website can send you more visitors from 10 or even 50 backlinks from websites that aren’t ranked well on Google or trusted.
Google’s algorithms take website backlinks into account when determining search rankings, so it’s important to increase the number of quality links pointing back to your site and ensuring that the referral websites are credible.
When working with a guest blog posting service, you can strengthen your backlink profile, improve your domain authority, and boost the ranking of your site for your targeted keywords.
WHY DO YOU NEED PROFESSIONAL BLOGGING SERVICES?
While you now know the benefits of guest blogging, it’s important that you understand the benefits of working with a professional guest posting service.
Some businesses choose to go the DIY route to save money or maintain control. However, this isn’t recommended, especially if you don’t know the ins-and-outs of basic SEO or copywriting. You may end up wasting time with very little payoff.
Guest posting services take the burden of creating content and connecting with respected websites off you. When you work with professionals, you no longer have to hack through a trial-and-error phase, cutting down on time and costs in the long run.
As a business owner, you don’t have the time to write blog posts and do guest blog outreach.
Many people think that they can simply contact a website and whip up a quick blog post. However, without the proper techniques for outreach, you can find yourself getting ignored or rejected.
Your time is valuable, and is better spent focusing on managing a business and dealing with the day-to-day, rather than experimenting with the intricacies of guest blogging.
Working with a company that offers blog posting services can help you obtain the backlinks you need to boost your website without you needing to waste time or resources hacking through the work on your own.
Many businesses hire freelancers to take care of some of the marketing tasks that they don’t have the time for. However, when it comes to hiring a freelancer to take control of your guest posting efforts, you never know what you’re going to get.
Not to mention, you may have to put down a monthly retainer or pay a high hourly rate. You can also choose to hire in-house, but this means paying tens of thousands of dollars a year going to someone’s salary, which can be detrimental for small businesses.
Instead, you can save money with affordable blog posting services that are guaranteed to provide you with results.
DO IT THE RIGHT WAY
There are tons of ways to do SEO, especially when it comes to obtaining backlinks. However, search engines have guidelines for how those backlinks are obtained. Doing things incorrectly, whether it’s intentional or not, can actually hurt your marketing efforts once Google or the other search engines find out.
Businesses think that they can simply buy links or publish spam on websites. However, this is against Google’s rules. Search engines prioritize valuable content, and they want to ensure that they are doing everything they can to provide people with reliable search results.
If you have a lot of links and content with no value, search engines can punish you and push your website further down the rankings.
When you work with a blogger outreach agency, you can ensure that everything is being done according to Google’s high standards so that your website will always be rewarded.
BLISS DRIVE GUEST POST SERVICES
We can help you improve your rankings with a few simple steps.
IDENTIFYING LINKABLE CONTENT AND BLOG OUTREACH
We identify the best content on your website to link to your guest post. Then, we look for the best blogs for your business. We’ll pitch and secure guest posts on blogs with an audience that’s relevant to your industry.
Our expert content writers create content that’s consistent with guest posting requirements of the referral websites and call attention to your brand or business.
PUBLISHING AND REPORTING
Once the guest blogs are published, we’ll let you know and send you reports to keep you updated on our progress.