Written by: Richard Fong
Published on August 29, 2022
Published on August 29, 2022
No matter what kind of business you have, it's important to ensure you're doing everything possible to drive traffic to your website. And when it comes to driving traffic, there are two main options: SEO vs. PPC. So which is better for your business? In this article, we'll break down the pros and cons of each so you can decide which is best for you.
PPC and SEO are two of the most popular marketing strategies used by businesses today. Both are important to run successful marketing campaigns and have their own merits and demerits.
SEO, or search engine optimization, is a process of improving the visibility of a website in organic search results. It involves optimizing for keywords that your target audience is using to search for your products and services. It includes creating tons of valuable content and building backlinks to make your website an authority on the subject. SEO aims to put your website at the top of the search results.
PPC, or pay-per-click advertising, is a form of advertising in which businesses bid on keywords to display ads in search results. It’s a sure way to appear at the top of search results since paid ads are shown first before organic results. You only pay for the ads when a visitor clicks on them, making it an efficient service for websites that are still building traffic on their site.
Usually, PPC involves running Google Ads while SEO aims to appear at the top of organic Google Search Engine Results. However, it’s important to weigh the pros and cons, which is better for your business? Google ads vs. SEO?
Both methods have their advantages and disadvantages. Understanding them will help your business use them effectively.
SEO is a long-term strategy that can take months or even years to generate results. However, once SEO efforts have been successful, the results can be sustainable and provide a steady stream of traffic to your website.
PPC is a shorter-term strategy that can provide immediate results. However, you will need to keep investing in PPC to maintain those results. PPC will stop bringing site visitors the moment you stop investing in it.
The thing about SEO is that it runs 24/7. Your organic search rankings will run indefinitely if you adopt SEO best practices. PPC has an on and off switch. You run them when you need a boost in site traffic and stop them if you believe you’re getting the traffic you want.
In terms of cost, SEO is generally cheaper than PPC since it does not require ongoing investment. However, SEO can require more time and effort upfront, while PPC can be quicker and easier to set up.
SEO is highly profitable– you only invest once in optimized and high-quality content. As long as it remains relevant to your market, it will constantly generate traffic that your website can benefit from for years to come.
PPC and SEO generate data that you can use to analyze your audience and tweak your content, but the data is more straightforward for PPC. Data is very critical in PPC since failing to analyze it properly have direct repercussions on your ads budget and ROI. You’d usually need a PPC specialist to track the performance of your PPC ad campaigns and constantly optimize ad settings like keywords, messaging, and ad groups.
PPC allows you to reach a very targeted audience that you’ve determined based on your audience analysis. You can show different messaging for users in other locations simultaneously. SEO has a broader net since you’re banking on audience search behavior for them to see your site. However, this incurs the risk that they may or may not exactly be your target audience.
The answer to the question of which is better for your business– SEO or PPC, it all depends on your unique situation. You can be a brand new website that’s virtually unknown and has zero visitors, or you can be a thriving website with lots of site visits directly or indirectly from other channels.
If you have the time and are willing to put in the effort to invest in SEO, it can be a great long-term strategy with sustainable results. If you need quick results and are willing to invest money in ongoing marketing efforts, PPC can be a good option to think about. Ultimately, the best marketing strategy for your business will depend on specific goals and needs.
If you want to learn more about sending traffic to your website, building a website, or even web design, browse through our resources at Blissdrive.