Search engine optimization (SEO) is vital for any business that wants to build a dominating presence in a competitive online world. Every marketing strategy should include SEO and the potential it has for generating traffic and sales for websites and businesses.
WHAT IS SEO?
Search engine optimization or SEO is the process of optimizing your website so that it’s more attractive to search engines like Google.
Search engines have certain criteria which they use to judge the quality of your website. The more of these criteria you hit, the more authoritative and high-quality you will appear to search engines, and the more chances you will have of making it to the first page of Google search results.
This is essential in order for your target audience to find your website, and consequently, engage your services or buy your products.
SEO, therefore, involves setting up your website to hit as many of these criteria as possible in order to give you the best shot at appearing on the first page of your target customers’ Google searches.
SEO can also increase the quality of your website by making it more user-friendly, faster to load, and easy to navigate. These are all essential things that your customers will be looking for once they get on your site.
After all, if your page takes too long to load or is too confusing, a customer may get impatient and end up going to your competitor’s website instead.
The whole process of SEO takes a lot of work on both the front-end and back-end of your website, and it’s not a beast you should try conquering alone. Read on to find out how our SEO services can help you!
THE IMPORTANCE OF SEO
SEO marketing is one of the most essential marketing aspects you can use to complete in the competitive marketplace. Using search engines is one of the most common ways customers find businesses.
BOOSTS CLICK RATE
The majority of people using search engines are more likely to click on a link if it’s on the first page. Even more so, they are more likely to click on results that are in the top five suggestions on the first page of the search engine result pages (SERPs). In order to take advantage of this and get as many visitors to your website as possible, you’ll have to rank at least on the first page of Google.
IMPROVES USER EXPERIENCE
As you may know, like the other types of marketing, SEO marketing is more than just being about getting visitors to your website. SEO is about improving the user experience. This not only means making your customers happy with speedy load times and improved usability, it means you’ll have a better overall website experience that can convert visitors to customers.
Google has strict standards set in place because customers rely on them. For this reason, users trust search engines, meaning that having a presence in one of the top positions for keywords that your customers are searching for will increase your website’s trust score.
HELPS SOCIAL PROMOTION
SEO is a great idea to help social promotion. Those who find your website through Google, Yahoo, or Bing will be able to promote it on Facebook and other social media channels. Make sure your website has links to your social media pages so that they can find and follow you!
Most businesses have a competitor out there that offers similar products or services. Having your website rank higher than your competitor means that you’ll be getting more clicks than they are. From there, it’s up to your exceptional customer service skills to keep the customers coming back for more.
Remember, the higher-ranked you are on search engine results pages, the more customers will find you, resulting in more sales.
Call us today to learn about how SEO can grow your business.
THE THREE STAGES OF SEO
As we’ve mentioned, SEO is a process. There are three stages you’ll need to go through in order to make your marketing strategy as effective as possible. These include:
Technical SEO ensures that search engines can crawl and index your website. This allows your website to show up on their radar so that they can determine which keywords you are trying to rank for.
On-site SEO refers to the rules of SEO for directly on your website, including the content you use to make it search engine- and user-friendly.
Off-site SEO refers to the ways you can use SEO to promote your website off of your direct website itself to rank higher in search engine results.
Offsite-SEO is also referred to as link building because it promotes a website by obtaining links to it from other sources. Having links on other websites that lead back to your page grows the credibility of your website, resulting in a higher position on the search engine search results pages.
THE IMPORTANCE OF OFF-PAGE SEO
As you may know, when a potential customer searches a keyword, search engine algorithms look through their index to try to find the pages that can satisfy the potential customer’s intent.
Pages that are considered good candidates will appear on the first page of the results. One of the factors that determines whether a page is considered a good candidate and how good of a candidate it is, is incoming links, also known as backlinks.
Backlinks essentially prove that a website can be trusted, and depending on where the links come from, they can improve your ranking position significantly. If you have links coming from well-known and trusted websites, then your rankings will be positively impacted.
HOW CAN LINK BUILDING IMPACT YOUR WEBSITE?
Links are how search engines determine rankings. However, they are just one factor. That’s also just one benefit of link building. These are the other benefits of having link building included in your SEO strategy:
Link building involves outreach to other relevant websites and bloggers related to your industry. While the goal for your business is to get a link, outreach can help you build long-term, mutually beneficial relationships with influencers. These relationships can help your business gain trust with your audience.
SENDING REFERRAL TRAFFIC
While links have an impact on your rankings, they also have an impact on referral traffic. A good link from a popular website can lead to an increase in traffic to your website. This means that you’ll be able to reach your audience and have them sent directly to your business.
BUILDING YOUR BRAND
Link building can help establish you as an authority in your industry. Link building in the form of content creation can prove to your audience that you’re an expert in your niche, which can help strengthen your brand.
WORKING WITH BLISS DRIVE FOR YOUR LINK BUILDING CAMPAIGN
We’ve helped thousands of companies use link building to grow their brand and rank on search pages!
HOW IT WORKS
STAGE ONE: OUTREACH
You give us the anchor text, target URLs, and then decide on the length of your placements. Our incredible outreach team reaches out to notable and influential bloggers to evaluate suitable opportunities for your brand.
STAGE TWO: PUBLISHING YOUR LINKS
You can provide your own content or let our team of talented writers handle content creation. We’ll then ensure that it’s published on authoritative websites and properly optimized to drive traffic to your website.
STAGE THREE: VIEWING YOUR PLACEMENTS
Once your content is live, we’ll send you a report so you can see where your content has ended up and begin measuring your incoming traffic.