What is Medical SEO?
Search Engine Optimization (widely known as SEO) involves optimizing the content and structural design of your website. When performed properly, Medical SEO enhances your site’s visibility on search results pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site.
HELP YOUR MEDICAL PRACTICE GROW WITH MEDICAL SEO
• Improve Your Online Visibility
• Achieve Higher Organic Search Results
• Drive More Qualified Traffic to Your Website
• Enhanced Your Website’s Function and User Experience
• Grow Your Name as a Doctor or Practice
• Build Patient Confidence
• Protect Your Online Reputation
• Long-term, Large-scale Growth
THE MEDICAL INDUSTRY FACES UNIQUE MARKETING CHALLENGES – WORK WITH THE EXPERTS IN MEDICAL SEO
The medical industry is fast-growing, always changing, and extremely competitive. It can also be very lucrative, but only if you’re able to acquire a solid base of patients. Whether you’re a new practice and looking to build a solid schedule or an established professional looking to expand, the internet will play a vital role in your success.
Our marketing team are specialists in the
medical industry Medical SEO services and have extensive experience working with a variety of doctors, dentists, and all types of specialty practices. With a proven track record and the industry knowledge to make a long-term impact, our digital marketing solutions can ensure that you become and remain a top competitor in the medical field.
VISIBILITY & SEARCHABILITY
How easy is it for your potential patients to find your practice’s website? If you’re not on the first page of the major search engine, you’re losing. We know how to improve your organic search rankings and drive results by focusing on keyword research, on-site optimization, and high-quality content creation. We help enhance your exposure to the people seeking your medical services and attract more qualified visitors to your website. In turn, you’ll acquire more patients and better revenue.
MEMORABLE & UNIQUE
The internet has changed the way people seek medical services. This is why it’s more important than ever to focus on your strengths, deliver a clear and professional message, and capitalize on your skills and specialties. Research shows that 77% of patients find their new medical doctor based on online reviews. By building reviews, enhancing your traffic, and making a great first impression with a solid website, you’ll be able to give potential patients the confidence they need to pick up the phone and schedule an appointment.
CUTTING EDGE & CURRENT
Healthcare is full of new technology and innovation, and so is the internet. We use the latest tools and real-time data to design Medical SEO strategies that perform at the top tier. If you’re not up to date, you’ll be falling behind because your competition in the medical field is constantly working on new methods to stay at the top of search engine results. It’s important to keep your website functioning at its best in terms of usability and performance, but this requires hard work. At Bliss Drive, we do all the heavy lifting and ensure you’re at the leading edge of the medical industry through Medical Search Engine Optimization.
7-Step SEO Process
OUR 7-STEP MEDICAL SEO PROCESS FOR YOUR MEDICAL PRACTICES
1. DISCOVER YOUR MISSION
DEFINE COMPANY GOALS, CONDUCT MARKET RESEARCH, AND HIGHLIGHT OPPORTUNITIES
As Search Engine Optimization, we do our homework to learn about the mission, competition, goals, and opportunities for your medical practices. We need to understand the direction you’re going with your practice so that we can adapt, identify, and deliver the best solutions. After all, we’re partnering with you to ensure your growth and success.
2. STRATEGY AND PLANNING
IDENTIFY AND SOLIDIFY BOTH SHORT-TERM AND LONG-TERM MEDICAL SEO TARGETS
Our goal is to meet and exceed your medical practice goals. We like to lay out a very clear and concise plan that allows seeing exactly what we envision for your medical practices. Based on our understanding of your medical or healthcare business goals and culture, we discuss plans and possible strategies for the character, content, and structure required for your long-term needs.
EVALUATE CURRENT DATA AND PERFORMANCE – WHAT GETS MEASURED, GETS IMPROVED
We must determine and set milestones because these are the important markers that give us a direction and focus on progress. We’ll analyze the data from your site as well as the latest medical industry trends. We’ll compare and contrast the two, and then discuss which performance goals should serve as indicators of success for your website. With these benchmarks set in place, it’s easy to measure your growth as time goes on. You’ll see exactly how far you’ve come since day one because it’s all there – transparent, quantifiable, and ready for evaluation.
4. SITE OPTIMIZATION
ALLOW SEARCH ENGINES TO READ AND UNDERSTAND YOUR WEBSITE PROPERLY
Medical SEO is not a “once and done” kind of endeavor. It’s a continual process of analysis, recommendation, and implementation. We follow our industry, roll with the changes that search engines constantly make, and are keen on the latest trends. We monitor your competitors at regular intervals, we make changes as needed, and we always give our 100% to bring you the best service available anywhere. What’s more? We have integrity and take accountability.
5. CONTENT DEVELOPMENT
CREATE RELEVANT, HIGH-QUALITY CONTENT THAT MAKES YOU AN AUTHORITY IN YOUR INDUSTRY
Original and well-written content is crucial in helping your practice rise to the top and becomes a real competitor. That’s why we check every page and article for errors, consistency, readability, and also usefulness.
What does your content say about you as a service? Are you seen as a leader in your field or just another practitioner? Does your content set you apart from the others? Are your articles compelling and newsworthy? Does anyone really care what you saying, and is the information actually useful to them? If it’s not, you’re wasting your time and your money. We ensure that your content creates interest and value at every turn.
6. LINK BUILDING
UTILIZE PROPER LINK BUILDING METHODS FOR IMPROVED RANKINGS AND MORE REFERRAL TRAFFIC
Link building is a daunting and complex process consisting of a variety of methods and practices. The purpose is to acquire links from sites that already have high rankings on the search engines so that their large volume of readers will be exposed to the links leading directly to your website. This facet of Medical SEO also serves as an indicator of authority when observed by search engine robots who determine how and where your website should rank.
7. REVIEW & REPORTING
MONITOR AND DELIVER BI-WEEKLY REPORTING OF RANKINGS, TRAFFIC, LEADS, AND SALES
Without regular reports, there’s no foolproof method for tracking performance and progress. While you might see an uptick in leads or phone calls from prospective patients, it’s important to know where they come from and why. Keeping extensive records of data and lending proper examination to that information is a key to continual expansion. It’s also important to us that you understand how and why this is all happening.
We keep you looped in on the performance, report what’s working and what’s not, offer insights on the traffic trends for your site, and discuss adjustments that will further enhance our efforts.
Addressing Your needs
MEDICAL SEO IS THE ANSWER
To become a real competitor in the Medical and Healthcare industry, you need a dedicated team of Medical SEO and digital marketing specialists, and this is exactly what we are. We offer quick and reliable services that you can always count on. Rather than making empty promises, we offer complete transparency and work with you to really understand where you stand in the market, what your goals are, and what your ideal patient looks like. We develop Medical SEO strategies based on what’s best for you because that’s the only way to ensure long-term success. Our goal is to help you meet your goals, no matter how big they are.
MEDICAL SEO FOR SUCCESSFUL MEDICAL PRACTICES?
The location of your medical practices one of the most important factors people consider when searching for medical services. Because of this, we put a strong focus on localized Medical SEO. Through Google maps, your website, social media, and a variety of other platforms including medical directory listings, we spread your name across the areas that are critical to your growth. Over time, these efforts begin to add up and compound. You see, Medical Search Engine Optimization is about more than just getting your website on google; it’s about getting your website, name, and face in as many places as possible – and then ensure that people are saying good things about you. If people don’t know who you are, what you’re saying, and what others are saying about you, then you’re not harnessing the full potential of the internet.
DOING THE KEYWORD RESEARCH FOR MEDICAL SEO
Keyword research is an important starting point for the Medical SEO campaign for your medical practices. It helps us understand how the general public is searching for your services so we can integrate those words and phrases into the textual content on your website. Keywords also play an important role in informing search engines what your website is about so they can rank your site properly and according to its content.
ADDRESSING YOUR WEBSITE
When your site isn’t working as it should, every single visitor can be a missed opportunity. Bad links, outdated contact information, broken contact forms, and pages that don’t load quickly have a negative effect on the user’s experience. Remember, when someone finds your business online, it’s your website that makes your first impression. Bad first impressions can be deal-breakers, so we take the time to evaluate all aspects of your site, proofread content, check for errors or inconsistencies, and ensure everything is accurate and working correctly.
Medical SEO for search engines is another factor in this because they check your site for errors. For example, something as simple as a phone number on your site varying from the number listed on google maps can cause google to be less confident that your site is accurate. This could cause your rankings to suffer, which means less traffic and more missed opportunities for acquiring new patients.
OPTIMIZING YOUR WEBSITE’S CONTENT
Performing Medical SEO on your medical practice’s website is a process made up of various steps, including:
• Writing original and compelling content that provides clear and concise information
• Implementing top-performing keywords and search terms
• Optimizing your images for speed and consistency with your search terms
• Ensuring quick page loading times
• Creating a sitemap that is easily readable by search engines
• Using enticing calls-to-action that encourage visitors to take the next step
• Ensuring that all coding meets compliance standards
• Checking site security to maintain a safe browsing experience
With everything in order and properly optimized, you’ll be on the road to better rankings and improved traffic that will only continue to grow as time goes on.
CROSS-PROMOTION & CROSS-LINKING
The practice of getting your content and information onto other sites that have more visitors plays a crucial role in referral traffic. It also lets the search engine know that your site and its content are trustworthy since a reputable site is linking to it or talking about it. This content could be anything from a guest blog post, to a review article, or a press release. We use a variety of strategies to help bring visits from qualified users who show a vested interest in your specific medical services. It’s smart, sustainable, and selective marketing practice like these that make a massive difference for your long-term success.
ANALYSIS & REPORTING
Without valid data on your visitors and their actions, it’s impossible to make informed decisions on what adjustments need to be made to your site for continued improvement. The analysis is key, and something that cannot afford to be ignored.
Likewise, detailed reporting is also important for you, the professional, to understand the progress being made from our Medical SEO services. We provide all the important information in clear terms so you know where you stand in regards to your goals, your competition, and your market as a whole.
Contact Bliss Drive today and let’s talk. We’ll explain what we can do for you and how. There’s no hassle and no pressure, just transparent services from honest and accountable specialists with the skills you need to continue your practice’s growth.