Search Engine Optimization (widely known as SEO) involves optimizing the content and structural design of your website. When performed properly, Plastic Surgery SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site. Learn about SEO companies in Los Angeles.
PLASTIC SURGERY SEO BEST PRACTICES
Plastic surgery is a results-oriented business and so are we. You work hard to make your clients look their best by performing clean and precise procedural execution, and that’s exactly what we do for your website. Not only do our custom plastic surgery SEO solutions bring qualified visitors to your site, but our web development team can beautify it with surgical precision. Your site is often the first encounter your prospective patients have with your practice, and therefore their first impression. It should look as good as your customers believe you can make them look.
While working with us, your plastic surgery practice can expect to:
• Rise to the Top of Search Results
• Increase Your Web Traffic
• Get More & Better Leads from Qualified Prospects
• Convert Inquiries into Appointments
• Become the Industry Standard
• Build an Online Following & Strong Reputation
• Become Known as an Industry Expert
STAND OUT AMONG AVERAGE PLASTIC SURGERY SITES
Every plastic surgery practice should have a website, but not all of them do. And most that do, tend to all but abandon them, leaving them outdated and virtually useless to act as a salesperson – which is exactly what your website should be doing. This is where you have an advantage, because proper SEO and attractive web development will aid your practice in its rise to the top of the search engine results.
Our high-quality content creation, search engine marketing techniques, and large scale marketing solutions will propel your practice ahead of your competitors – regardless if they’re large organizations or small ones.
INFORMATIVE AND VALUE OPTIMIZED
How can your website outshine others in the plastic surgery marketplace? Value-based content creation and SEO strategy combined with search engine marketing including paid search based on real data.
Your website exists to provide value to your visitors. Every aspect from images to links, copy and videos must inform, answer questions, and pique interest. It should also drive them actions like scheduling a consultation or calling for an appointment.
TARGETED AND DIRECT
We ask several questions -Does your site rank for organic search terms people seeking your services use? How can you leverage SEO to meet your clients’ wants and needs? How does your practice stand out in your industry?
With these questions in mind, we gather the required data to best formulate a strategy that will drive your practice to the industry-leading status. Our team will give your website a large scale facelift, including original and intriguing content, customized landing pages, regularly-updated blog posts and relevant special offers. We’ll create a site that sparks interest and demands attention through the use of our decades of marketing expertise.
REVOLUTIONARY & UP-TO-DATE
Cosmetic surgery procedures undergo constant improvements in methods and techniques, as do digital marketing and SEO. As such, we utilize the latest marketing channels and enterprise SEO platforms to drive only the highest quality organic traffic to your website. We then supplement that traffic with paid search.
OUR 7-STEP SEO PROCESS FOR PLASTIC SURGEON’S WEBSITES
The primary objective of SEO is discoverability. Hence, we conduct extensive research into your specific plastic surgery practice to learn what areas to focus on for your marketing campaigns.
To produce successful marketing campaigns we enhance your strengths and improve on your weaknesses. An example is targeted keyword research. We discover what search terms prospective clients are using, and then bolster that content with those and related terms. This will ensure your target market is finding you with ease and that search engines are ranking you for the most popular terms in the business..
Goals come in long-term and short-term, and we aim to surpass both. We plot out the best approach to tackle every step of the SEO process. From content creation to choosing marketing channels and the distribution of your message, we set an actionable plan into motion that will set the course for achieving each goal.
By tracking what works we can pivot or redirect the initial plan. When we identify your key point indicators (KPIs) when can measure the successes and failures and rework our strategy. Here, we can pinpoint its strengths and weaknesses.
Targeting things like social media post engagement, video views, and even link clicks gives us useful data that help determine where our strategy hits the mark and where it falls flat.
4. SITE OPTIMIZATION
Your website is where the magic happens. Without it, there’s no digital marketing plan. This process requires constant monitoring and updating of webpages, blogs, and content. Search engines change their results criteria continuously. To keep up, your content must be continuously refreshed and optimized at regular intervals.
For plastic surgery websites, this is an advantage, as you have constant opportunities to keep content fresh with customer testimonials, case studies, images, and product/procedure information. To keep your website further optimized we also ensure best practices by updating broken links, eliminating duplicate content, correcting typos, grammatical errors, spelling and much more.
5. CONTENT DEVELOPMENT
SEO equals content development. Without content, you’re left with a blank website and disappointed/nonexistent viewers. So, the more value your content provides your visitors, the higher the likelihood your website will flourish while others flounder.
Our content creators populate your website with engaging content, stunning images and valuable information that will have your visitors returning, sharing, and referring. We gather case studies, customer reviews, research-based information, and even images and video to create a repository of information your visitors will rely on.
6. LINK BUILDING
Link building means building rapport and becoming a reliable source of information to adjacent websites. It also means we partner with them and share links to their pages. We build links to businesses relevant to your practice like skincare, cosmetics, fitness, and wellness websites within the healthcare and beauty industry. We network with popular websites and platforms that your ideal clients are already visiting, giving your target audience much easier access to you.
7. REVIEW & REPORTING
The only ways to determine the success of our content marketing efforts are to review and report them. When your consultation appointments jump from 5 a week to 12, it’s important to know where they come from. This information comes from search data and your website’s traffic analytics.
We keep you updated on your website’s performance through various aspects and metrics of the data we monitor. We’ll advise on what’s working, suggest necessary changes, and work consistently to help improve your site’s activity and performance for the long-term.
LET BLISS DRIVE MAKE YOU OVER
Our job, as your dedicated SEO team, is to elevate your plastic surgery practice to the industry-leading status. When you work with us your practice will receive the finest digital marketing services available anywhere.
What do we offer and what can we do for you?:
• Search Engine Optimization
• Social Media Management
• Content Marketing Campaigns
• Enterprise Level SEO
• Website Design & Development
• Email Marketing Campaigns
• …And Much More!
WHY OUR PLASTIC SURGERY SEO SERVICE IS DIFFERENT?
Plastic surgery websites have the unique requirement of appearing attractive to potential clients and so require a high-level SEO strategy and website design. Your site MUST be aesthetically pleasing and stylish. We see beyond the surface of your existing website and enhance its best features to help showcase the whole package in their best light.
Since your website is usually the first point of contact your potential clients have with your practice, it must make the best impression possible. Now’s your chance to build relationships and keep visitors coming back. Our goal is to grab the attention of your visitors, keep them engaged, and entice them to take action – ultimately, greatly improving your long-term growth and a long list of clients to keep you as busy as you want to be.
LET’S CHAT ABOUT SEO STRATEGY FOR YOUR PLASTIC SURGERY PRACTICE!
Whether this is your first time considering an SEO strategy for your plastic surgery practice, or you’ve been doing it for a while, you should definitely take a close look at what we have to offer. With years of experience working with plastic surgeons, we offer a unique perspective and proven methods on how to make you an industry leader. Contact us today and let’s chat about your digital marketing needs.