Search engine optimization (SEO) involves optimizing the content and structural design of your website. When performed properly, real estate SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your website.
Digital marketing in the real estate industry can be difficult for anyone without experience. As the age of direct mail and TV advertisements come to an end, navigating the world of digital marketing requires a lot of new knowledge. However, this can be difficult for any agent or company within the industry.
This is where Bliss Drive comes in. Whether you’re a real estate investing company or own a real estate listing site, we can help your business grow within the real estate industry to reach more clients and increase brand awareness.
We provide the real estate SEO solutions you need by…
We work with you to overcome the real estate challenges you’re facing. Whether your business is large or small, the results from our case studies speak for themselves
Your customers are searching for your real estate services. After all, 90% of your home buying prospects use the internet, and 44% first go directly to Google search to begin their hunt. Our SEO team is dedicated to creating and delivering search engine optimization services that focus on bringing qualified, high-quality traffic to your website, and converting that traffic into real, quantifiable leads that make you more money.
We help you expand your business by allowing people who need to buy or sell homes to find your real estate site online. If people can’t find you, they’re not going to be calling you. Our proven methods will help your site achieve more exposure on the major search engines, increase awareness of your company’s brand, and help become a real competitor in your industry.
We develop a customer profile for your home-buying demographic audience. Then we roll out the solutions that will spark their interest and attention. We also closely watch the sales process of your real estate agents, so we can deliver the strategic solutions and tactics that will drive home-buyers to work with you. We design a memorable experience and help you utilize methods that compel your visitors to become leads, and then convert them into the buyers of properties that your agents are selling.
Real estate sales are at the center of evolving technological innovations, but we know that your focus is not on the technology so much as it is on closing the sales. We deliver the tech solutions you need for optimal real estate SEO placement and web development, with support from cutting-edge market research and results-oriented techniques.
We’re the real estate experts! We deliver the right solutions at the right time to guarantee you the results you’ve come to expect. Of course, you’ll want to share your success via social media, and that’s another place we can help you grow. We approach the situation from a variety of angles to ensure that you are always acquiring as many new leads as possible, and most importantly, good leads.
Subtitle: Define company goals, conduct market research, and highlight opportunities
We do our homework to learn about your mission, competition, goals, and opportunities. We need to understand the direction you’re heading in so that we can adapt, identify, and deliver the best solutions. After all, we’re partnering with you to ensure your growth and success.
Subtitle: Identify and solidify both short-term and long-term SEO targets
Our goal is to meet and exceed your goals. We like to lay out a very clear and concise plan that lets you see exactly what we envision. Based on our understanding of your business goals and culture, we discuss plans and possible strategies for the character, content, and structure required for your long-term needs.
Subtitle: Evaluate current data and performance—what gets measured, gets improved
We must determine and set milestones because these are the important markers that give us a direction and focus for progress. We’ll analyze the data from your site as well as the latest trend in the Real Estate Industry. We’ll compare and contrast the two, and then discuss which performance goals should serve as indicators of success for your dental website. With these benchmarks set in place, it’s easy to measure your growth as time goes on. You’ll see exactly how far you’ve come since day one because it’s all there—transparent, quantifiable, and ready for evaluation.
Subtitle: Allow search engines to read and understand your website properly
SEO is not a “once and done” kind of endeavor. It’s a continual process of analysis, recommendation, and implementation. We follow our industry, roll with the changes that search engines constantly make, and are keen on the latest trends. We monitor your competitors at regular intervals, we make changes as needed, and we always give our 100% to bring you the best service available anywhere. What’s more? We have integrity and take accountability.
Subtitle: Create relevant, high-quality content that makes you an authority in your industry
Original and well-written content is crucial in helping your agency rise to the top and become a real competitor. That’s why we check every page and article for errors, consistency, readability, and usefulness.
What does your content say about you as a service? Are you seen as a leader in your field or just another real estate company? Is there something that sets you apart from the others? Are your articles compelling and newsworthy? Does anyone really care what you’re saying, and is the information actually useful to them? If it’s not, you’re wasting your time and your money. We ensure that your content creates interest and value at every turn.
Subtitle: Utilize proper link building methods for improved rankings and more referral traffic
Link building is a daunting and complex process consisting of a variety of methods and practices. The purpose is to acquire links from sites that already have high rankings on search engines so that their large volume of readers will be exposed to the links leading directly to your website. This facet of SEO also serves as an indicator of authority when observed by search engine robots who determine how and where your website should rank.
Subtitle: Monitor and deliver bi-weekly reporting of rankings, traffic, leads, and sales
Without regular reports, there’s no foolproof method for tracking performance and progress. While you might see an uptick in leads or phone calls from prospective buyers or sellers, it’s important to know where they come from and why. Keeping extensive records of data and lending proper examination to that information is a key to continual expansion. It’s also important to us that you understand how and why this is all happening.
We keep you looped in on the performance, report what’s working and what’s not, offer insights on the traffic trends for your site, and discuss adjustments that will further enhance our efforts.
As your personal real state SEO team, Bliss Drive works meticulously to ensure that your real estate company receives maximum exposure across all the top search engines. And since we know that there’s no one-size-fits-all solution for SEO, all of our services are customizable to your liking. We get to know you, your target audience, and your goals—and then we do all the heavy lifting required to turn those goals into reality.
Most people searching for real estate services want someone that is professional, trustworthy, and skilled with a strong reputation. To achieve a high level of success, it is deeply important that a client feels confident in your ability to provide the attention and assistance that makes them feel comfortable, and also suits their budget.
We take it as our personal mission to have a deeper understanding of your business model so you reach your intended audience, rather than people you’re unable to help. Reaching your ideal audience improves your chances of not only acquiring new clients but turning them into closed deals.
Keyword research is an important starting point for your real estate SEO campaign. It helps us understand how the general public is searching for your services so we can integrate those words and phrases into the textual content on your website. Keywords also play an important role in informing search engines what your website is about so they can rank your site properly and according to its content.
When your site isn’t working as it should, every single visitor can be a missed opportunity. Bad links, outdated contact information, broken contact forms, and pages that don’t load quickly have a negative effect on the user’s experience. Remember, when someone finds your business online, it’s your website that makes your first impression. Bad first impressions can be deal-breakers, so we take the time to evaluate all aspects of your site, proofread content, check for errors or inconsistencies, and ensure everything is accurate and working correctly.
Search engines are another factor in this because they check your site for errors. For example, something as simple as a phone number on your site varying from the number listed on google maps can cause google to be less confident that your site is accurate. This could cause your rankings to suffer, which means less traffic and more missed opportunities for acquiring new buyers.
Performing real estate SEO on your agency’s website is a process made up of various steps, including:
With everything in order and properly optimized, you’ll be on the road to better rankings and improved traffic that will only continue to grow as time goes on.
The practice of getting your content and information onto other sites that have more visitors plays a crucial role in referral traffic. It also lets the search engines know that your site and its content are trustworthy since a reputable site is linking to it or talking about it. This content could be anything from a guest blog post, to a review article, or a press release. We use a variety of strategies to help bring visits from qualified users who show a vested interest in real estate. It’s smart, sustainable, and selective marketing practices like these that make a massive difference for your long-term success.
Without valid data on your visitors and their actions, it’s impossible to make informed decisions on what adjustments need to be made to your site for continued improvement. Analysis is key and is something that cannot afford to be ignored.
Likewise, detailed reporting is also important for you, the agent, to understand the progress being made from our real estate SEO services. We provide all the important information in clear terms so you know where you stand in regards to your goals, your competition, and your market as a whole.
Contact Bliss Drive today and let’s talk. We’ll explain what we can do for you and how our real estate SEO services can make you a top competitor in your field, and help you remain there. There’s no hassle and no pressure, just transparent services from honest and accountable specialists with the skills you need to continue your growth.