WHAT IS SOCIAL MEDIA MARKETING?
Social Media Marketing (SMM) is emerging as a new advertising platform that companies use to communicate with people, share information, promote direct marketing and drive sales. It involves using social networking sites such as Twitter, Facebook, YouTube and blogs to repeatedly transmit messages to a wide range of target markets and, in the process, helps increase sales and brand image.
Designing a Social Media Marketing campaign is an expert’s job, because timing, frequency and the content of such campaigns is critical. Bliss Drive has a team of competent and experienced Social Media Marketing professionals who provide these services to businesses across Orange County, CA.
Selecting the Right Social Media Marketing Platforms
Social Media Marketing has not replaced traditional advertising channels such as print and TV, but it has certainly given companies an alternative channel for sales promotions and marketing campaigns, as well as for customer support and managing the company’s reputation in the market.
Social Media Marketing also provides a means to gain competitive insight and build a strong base for itself around which it can centralize its marketing activities, and how the company is branded and perceived can be strategically managed too. In social media marketing campaigns, it is crucial that you choose the right media, such as Facebook, Twitter or blogs, to best reach your target customers. Strategy for every social media marketing campaign is also critical, as an overkill strategy may soon backfire. Learn more about SEO companies orange county
Keyword Research is Not Enough in Social Media Marketing
There was a time when keyword research was the best way to explore the potential of a social media marketing campaign. However, with increased competition and everyone else doing this basic research, it requires a thorough understanding of your business niche. First of all, we will examine in detail what your competitors are doing.
This way you can start your social media marketing campaign fast and also do it on a small budget. After all, there is no point in wasting time and money on research that your competitors have already done and this way you can cut your advertising development costs quite substantially.
Right Social Media Marketing Software Tools
At Bliss Drive, we use sophisticated and professionally developed software tools at various stages in our Social Media Marketing campaigns. These tools are aimed at social media monitoring, social book marking and tagging, social aggregation, social analytics and reporting, blog marketing, automation and validation.
There are tools for inbound social media marketing as well as ROI measurement, and with such advanced tools being used extensively in the market, it is no longer a job that can be handled by people who have been experts of traditional advertising campaigns.