Value of Foursquare Marketing for Your Business

Foursquare is a social networking website. It is available to GPS-enabled mobile phone users. By running a device specific application or using a mobile, website users let their friends know their location at any point of time. These locations could be a bar, restaurant, or a store registered with Foursquare. Foursquare application uses the GPS to know where you are and you can let this information go either in a public or private domain to let others know about your whereabouts. This is the next best thing using social media marke in Orange County, CA for local businesses, but of course you still need further help. But how do you get started with Foursquare?

It’s a Hot Social Networking Tool

You can post updates about your location to Foursquare user-friends and also leave short comments about your experience. It also has a game like feature by which a user earns badges by doing certain things. A user frequenting a location the most is declared the mayor of that location. If somebody becomes a mayor, you can reward him or her appropriately.

Opportunities for Your Business

Foursquare connects a close-knit group of friends who are all Foursquare users. Anyone visiting your business location and leaving some comments about the good experience can spread very fast. The Foursquare network is increasing really fast. Up from just one million users a year ago, it has now more than 8 million users. And tapping this network could really mean a lot to your business.

Make Your Business Listed

First thing you need to do for your business is to make sure that it is listed on the map of your area. For this, just sign up as a user on Foursquare and try the check-in option for your business location. See whether your business location shows up on the map or not. If it does not, you can add it manually. If it is already there, check if it has the right information about your business.

Reward Mayors

The person who has checked in at your business location the most, deserves a reward. He is the Foursquare mayor of your business and you can offer him or her some free rewards, gift coupons or discount coupons. It has a built-in application to send messages to users who are currently checked in at location close to your business and you can make some special offers to any of them if they happen to be your frequent customer.

It is a Fun Tool

Foursquare is indeed a fun social tool. You can think of variety of different ways to attract users to come and visit your business. You can offer discount to those who check in using Foursquare. If you have a bunch of Foursquare users at your business location, you can arrange a party for them and invite others also to join in.

People are most influenced by their friends when it comes to buying certain things or visiting certain places. Make your marketing mix include tapping these Foursquare user-friends. Their short messages sharing their experiences with their friends could indeed make your business take a leap.

If you need help on Orange County internet marketing to maximize your local business using Foursquare, call Bliss Drive today at (949) 229-3454.

The Power of YouTube for a Local Business

Most people associate YouTube with “the” place where you can watch a variety of different videos. Video marketing in Irvine, CA has changed the way local businesses advertise and sell their brand on the Internet. It has videos on almost anything you may be interested in, whether it is celebrities, music, how to videos, product reviews or even silly videos. But the power of YouTube extends far beyond this.

YouTube can help you promote your local businesses. It has the huge power of spreading the word about your website, service or product. You will be making a big mistake if you underestimate this power and fail to capitalize on this capability of YouTube.

A Site with Huge Popularity

Audio visual medium has always attracted viewers and YouTube is one of the most popular audio visual mediums having millions of users. It is widely popular among local businesses and they are actively using it to reach out to their target market and to increase their traffic. YouTube channels are just like your personal TV stations. Here you can broadcast to the world about your local business.

Do not be far behind your competition. Create your own channel and upload your videos in YouTube and share it with the viewers.  The process of uploading is extremely simple.

Power of YouTube

Believe it, Youtube is a great medium for demos, product launches, interviews, public relation communications, tutorials, advertisements and much more. YouTube offers a place where you can store all your video files and provide backlinks from your blog, website and social media sites. This can improve the SEO ranking of your business as it enables you to tag each of your videos with target keywords. This way you will have viewers who will subscribe to your video channel and thus increase the base of your local fans.

Drives Awareness

YouTube improves awareness among your target customers as well. It gets a huge traffic, even without the help of Google. If YouTube had been a standalone search engine, it would certainly have been the second largest search engine in terms of traffic. With millions of Americans watching a huge amount of videos every month, having a YouTube channel for your business is a useful way to increase your brand awareness.

Optimize Your Videos for Search

With the monthly viewership of over 20 million and literally millions of videos available, it is quite possible that you may be lost in the crowd. Work seriously on making your company’s videos rise to the top and rank high on the search engine. This can only influence viewers to watch your video and know about your products or services.

Be creative and make an engaging video, select the keywords carefully, ensure that the videos direct viewers to your site and actively participate in YouTube community. These will help you get noticed in YouTube.

If you need help on Orange County internet marketing to maximize your local business using YouTube, call Bliss Drive today at (949) 229-3454.