Written by: Richard Fong
Published on April 29, 2022
Published on April 29, 2022
Key performance indicators, also known as KPIs, are quantifiable criteria that help track and assess your performance. When it comes to the ever-changing digital marketing world, it is essential to determine whether or not you are setting KPIs properly to measure your progress successfully.
Business goals are targets that a company aims to accomplish over a given timeframe. Start by establishing a broad business goal, then create specific short-term goals as you work toward the broad, long-term goal.
The right marketing channels are completely reliant on your goals, resources, budget, and competitors. To help you decide which channels are worth the investment, identify your target audience and conduct market research to determine their preferred channels.
A/B testing involves dividing elements of your campaign into two in order to evaluate variations and determine which works best. Once you've identified your channels, choose the two most viable options and assign one to half of your audience (Channel A) and another to the other half (Channel B).
The best way to evaluate your A/B test results is by looking at your goals and identifying the metrics that can help you achieve them. Once you’ve analyzed the results from each channel, you can start setting KPIs that can help you measure success.
The process of measuring and monitoring progress does not end with setting KPIs. Bear in mind that your business has both short and long-term goals. Even if the KPIs you established properly measure the short-term performance, you must keep up in order to reach your long-term goals.
Success requires knowing what you should target and measure to achieve your goals. Therefore, it's essential to consider these when outlining your digital marketing strategy.
Your goals are the ultimate outcome of your digital marketing strategy. Keep in mind that goals and KPIs are inseparable, so when setting goals, you should stay S.M.A.R.T.
KPIs are quantifiable metrics that indicate the performance of your campaign. Setting KPIs properly can assist you in making informed decisions about updating your content strategy, adjusting your budget, and determining the best places for ads. KPIs are frequently tracked on a project-by-project basis, as each marketing channel and campaign is usually associated with a distinct objective.
The most commonly used digital marketing KPIs are:
When analyzing your KPIs, targets are the metrics you want to reach. For example, the targets for increasing your social media engagement may include a 15% increase in comments and a 5% rise in shares. KPI target setting should consider all marketing decisions, content creation, and anything that would enable you to achieve your goals.
Setting KPIs is not a simple task. Goals and KPIs need to go hand in hand, and they should involve KPI target setting, constant monitoring, and staying up-to-date with digital marketing trends.
SEO KPIs are metrics that indicate how well a website performs in organic search results. SEO is a critical component of any digital marketing strategy, and even in terms of this, it's still imperative that Goals and KPIs align.
When Setting KPIs, you should bear in mind that there are different ones for every channel and a variety of possibilities when it comes to campaigns. The best digital marketing strategy is one in which KPI target setting ensures that goals and KPIs are consistent.
Improving SEO can be done with little to no cost. Once you understand how setting KPIs strategically can help you achieve your SEO goals, KPI target setting will be easy, and it will help you make the necessary adjustments to your SEO strategy.
KPIs are essential components of every marketing plan because they supply the data necessary to identify and demonstrate how a business will advance towards its goals. Setting KPIs effectively is a skill that requires a great deal of effort and practice to perfect.
Fortunately, digital marketers have the experience and expertise necessary to select suitable KPIs and stay current on marketing trends. Head over to Bliss Drive to see how our team of experts can assist you in managing your KPIs and developing an SEO strategy that is focused on both short and long-term goals.