10 Shopify Plugins All eCommerce Owners Should Have

There’s no doubt that eCommerce has skyrocketed in popularity in the last few years. In the midst of this, Shopify has emerged as one of the leading eCommerce platforms because of how simple it is to set up shop. It is well-known for its all-in-one capabilities, and there are several Shopify add ons and Shopify extensions you can choose to make your stores even better.

These Shopify widgets exist to bring about more customization and to boost features that will help in increasing eCommerce sales. Using Shopify’s existing intuitive interface as a base, Shopify extensions can enhance your site’s functionality, user experience, and even your behind-the-scenes analytics. 

Below we will take you through all of the best Shopify plugins, from a Shopify affiliate plugin to a Shopify Instagram plugin, and so much more.  

10 Shopify Plugins All eCommerce Owners Should Have

AVADA SEO Image Optimizer

  • Cost: Free; $29/month for Pro

One of the best eCommerce SEO practices is to ensure that your images are all optimized. Search engines prefer optimized images as it gives them contextual information and helps make your page load speeds faster, which is critical in boosting your SEO rankings and your user experience. 

AVADA SEO Image Optimizer allows you to do this with ease. You can automatically optimize image ALT, meta tags, sitemaps, and JSON-LD. It allows you to integrate with Google Search Console and facilitates the fast indexing of your website’s images and content.

Back In Stock: Customer Alerts

  • Cost: Free 14-day trial; $19/month for Startup; $39/month for Small Business; $59/month for Medium Store

Back In Stock: Customer Alerts is a great plugin for any eCommerce store as it sends out text and email notifications to your customers when your products are back in stock. This gives you peace of mind that you won’t lose out on any potential sales in the future. Customers will be able to sign up for alerts, either through text or email. 

These alerts will directly lead them back to your site to check out what products they wanted and have them complete their purchase. You can even create custom templates so that messages are fit to your liking and suited to your site’s theme. 


  • Cost: Free 14-day trial; $29/month for Basic Shopify; $59/month for Shopify; $149/month for Advanced Shopify

Returnly helps you manage your returns and automate your workflow. As it integrates with your orders on your Shopify site, you will have your own returns center. This is a great plugin for eCommerce stores as managing returns may be one of the more challenging facets of having an online platform as opposed to a brick-and-mortar store. 

With Returnly, you will be able to set your store’s own policy and process large volumes of returns. You will also be able to access an analytics dashboard that tells you all you need to know about customer behavior and the details regarding your returns in real time. 

Free Shipping Bar

  • Cost: Free 14-day trial; $9.99/month for Premium Plan

Free shipping is a big incentive for eCommerce shoppers, and Free Shipping Bar allows you to offer free shipping according to your chosen mechanics. You will be able to display your offers on a customizable, slide-out bar, as well as pop-up messages when customers add more items to their carts. 

Afterward, you can track the performance of these bars so that you are aware of which mechanics you established led to the most sales. You can target your desired pages, and even set up different customized banners for buyers from different areas. Currencies will be converted immediately so that free shipping requirements will be applied in real-time.

Voyager Upsell & Cross-Sell

  • Cost: Free 7-day trial; $27/month

Voyager Upsell & Cross-Sell lets you monitor what items customers add to their carts. From here, you will be able to target buyers with the right products upon checkout, and also on your homepage. You can also establish special discounts and offers and strategically place these wherever you see fit on your website.

You can sell customers related products, bundle certain products through their smart technology, and ultimately push for more conversions in the process. User engagement will likewise be boosted. Setting up this plugin can be done in as little as thirty seconds as well. 


  • Cost: Free 30-day trial; $49/month for Premium Plan

ReferralCandy is the plugin to use if you want to bring in more referrals, and eventually, sales. You will be able to create your own pop-ups for referral pages and have control over how it looks and feels. Once this is done, your referral plan can be up and running and you will see its progress — from seeing who shared what and to whom. 

The plugin also lets you customize your incentives and rewards through coupons or gifts. Through these influencers, you will be able to grow your following in no time. Traffic can be tracked with Google Analytics, and you can integrate the plugin with Facebook, MailChimp, Google, and more. There’s also fraud protection for referral codes and leaked information.

Judge.me Product Reviews

  • Cost: Free option available; $15/month for Awesome package

Reviews from previous customers are crucial in drawing in even more of them. Judge.me lets your customers review the products they have purchased from you on their email, and even submit their own media. You can display these reviews through Google Shopping, rich snippets on search engines, Facebook, and other places. 

Judge.me imports reviews once it has been installed. You can also add these badges as social proof on your website to help strengthen your credibility and trustworthiness. As a bonus for your customers, you can also give incentives for reviews through discount coupons which are also customizable. 

Wishlist Plus

  • Cost: Free 30-day free trial; $14.99/month for Starter; $49.99/month for Pro; $99.99/month for Premium

Having a wishlist option in your eCommerce shop is a fantastic way of bringing in future sales. With Wishlist Plus, customers can bookmark products of their choice and return to them later on when they are ready to make a purchase. Wish lists can be synced throughout customers’ different devices for seamlessness. These lists can even be shared online or with other people.

You’ll be able to see how many times a product has been added to a wishlist, and notify customers about the availability of their favorite products. You can tell them when it’s low in stock or if discounts are being applied to these products. Customers will not need to log in to wishlist a product, but you can put reminders throughout your site to save their email addresses.

One Click Social Login 

  • Cost: Free 15-day trial; $2.99/month for Basic Plan; $4.99/month for Standard Plan; $9.99/month for Pro Plan

In eCommerce shops, there is more often than not an option you can give customers to create an account on your site. This can discourage a lot of customers, especially if they want to simply make a purchase and check out. With One Click Social Login, you can give your customers automatic access to shopping when they log in through Google, Facebook, Twitter, and more.

You will be able to monitor how many customers choose to sign up with every network as well. These network buttons will be displayed on the sign-up and login page. This can improve your user experience, and encourage your existing customers to keep returning because they know how easy it is to make a purchase on your site.  

Chatra Live Chat

  • Cost: Free Plan; $21/month for Essential Plan; $29/month for Pro Plan 

Chatting with your customers in real-time can bring about instant sales and a more gratifying user experience. Chatra Live Chat allows you to converse with your customers — attending to their concerns, upselling, cross-selling, and more. You can even gather important information and feedback for your eCommerce store, so you can see what changes need to be made.

Chatra Live Chat enables you to see the contents of your customers’ carts, and give them personalized assistance in relation to this. You will also get to see your customers’ profiles to determine where they are coming from. Chatra gives you insights on what customers are typing so that you can prepare your responses in advance as well. 

Frequently Asked Questions

Can you use plugins on Shopify? 

Plugins can easily be downloaded through the app store and installed on your Shopify site. The entire process takes a few clicks, and you can start using these plugins immediately. 

How do I speed up my Shopify optimization? 

To optimize your Shopify site speed, make sure to choose a lightweight theme and reduce large image sizes. Try to limit any third-party apps and compress large image files.

How many Shopify apps are there? 

There are over 6,000 publicly available apps within the Shopify App Store. The average merchant uses about six apps to run their business. 

Does Shopify have built-in SEO? 

Shopify's storefronts have built-in SEO features that can help you optimize your content. Some SEO features such as canonical tags and sitemaps are generated automatically for every Shopify site. 

How does Shopify ping work? 

Shopify Ping connects to messaging apps you currently use to integrate these into a single mobile app. This makes it easier to respond to customer queries and build relationships with suppliers and customers even on the go.

These Shopify plugins can do wonders in building a store that truly delivers, promoting a pleasant user experience, and ultimately in measuring eCommerce ROI so that you know you are on the right track. Keep them in mind if you want to improve your Shopify sales. 

If you want more personalized assistance in boosting your digital marketing and SEO efforts, give Bliss Drive a call today and ask about our eCommerce SEO services

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