Shopify is a leading eCommerce platform and the platform of choice for many of today’s online businesses. Many consider it to actually be the top eCommerce platform for small businesses, giving them the best value for money in terms of scalability and growth. It is essentially a one-stop-shop where you can set up your eCommerce site almost immediately.
When you have your Shopify store set up, you will also have to consider different eCommerce search engine optimization (SEO) strategies that beat the competition. By marrying Shopify and SEO, you can ensure that your store is performing to the best of its abilities.
As a new eCommerce owner, this can be quite a lot to navigate. This is why we’ve created a Shopify SEO guide to what best practices and strategies need to be done to improve your SEO on Shopify and stand out from a sea of sellers.
Site speed is an essential component of good SEO that can make or break the user experience from the get-go. It is important to manage your site speed by optimizing it.
Some tips for managing site speed include:
Your product pages are extremely important to your Shopify site and ultimately in generating sales, so some care and attention must be taken in highlighting the information posted here. When you build your product pages, you will need to ensure that they instantly convey a product’s distinct features.
The goal of your product pages is to create buyer-motivated actions. Although Shopify has basic templates for inputting this information, more personalization can make your site unique. Third-party apps, as well as experts, can actually help you customize your product pages to make them truly pop and stand out.
Here are some of the most important details to be included in every single one of your product pages on your eCommerce platform:
Adding more unique content to every product page can make sure that each one is indexed, and thus, have better chances at ranking on SERPs.
Duplicate content is one of the pitfalls of those who are working on improving their SEO for Shopify. As mentioned, unique content on every product page assures that you have a better shot of getting indexed and ranking well on SERPs. When content across different URLs is too similar, search engines may be confused in determining which one deserves the canonical tag.
Instead of having one dominant page, you may end up having several weak pages. Shopify may sometimes create duplicate product pages and URLs from category pages. To avoid this, you will have to edit the code to lead visitors along the correct URL path.
In other cases, there may also be duplicate category pages that happen within the pagination itself. Web developers can often customize the code for you to fix the issue and have it work according to your specific Shopify theme.
Lastly, be wary of product tags. Adding multiple tags to a product can create category pages of products with the same tags. This can sometimes result in having similar content between your original category pages and the new category pages that come from these product tags. To address this, you can add ‘noindex’ tags to these new pages.
Lots of the existing or basic Shopify templates use structured data in providing search engines with all the necessary information about your products. Structured data can also be very beneficial for collection or category pages as well.
There are different data structures you can investigate to improve your SEO optimization on Shopify, as defined below:
Keyword research is essential for your Shopify search engine optimization strategy, as it will help you identify what words or phrases you should be using throughout your Shopify store. This can be especially helpful for eCommerce as it can direct potential customers to your site by using the keywords they actually search in relation to your products.
To get started on this, you can use some of the following strategies:
Once you have completed your keyword research, you need to optimize it on your landing pages. Incorporate these into your title tags, URLs, meta descriptions, descriptions, content, and more.
Your conversion rate is the number of conversions you have divided by your site visitors, multiplied by 100. You can see this on your Shopify Analytics dashboard and visualize how far along the buying journey each of your visitors has come. Conversion optimization on Shopify is a great way of using your current traffic to generate more sales.
It is also a cost-effective strategy to grow your revenue. There are steps to make conversion rate optimization (CRO) on Shopify a success.
Here’s how to begin the process:
eCommerce businesses of every size need SEO. This is because a successful SEO strategy can increase your site’s organic search traffic while also increasing your ranking within search engines. Shopify SEO is also about anticipating new search trends and staying agile, which will help your business stay competitive.
Choosing a lightweight Spotify theme and reducing large image sizes can go a long way in optimizing the speed of your Shopify site. You can also opt to replace GIFs with static images and limit any third-party applications.
Changing your Shopify theme may affect your SEO. While your Google Webmaster Tools and Analytics will stay the same, a new theme could affect other factors such as loading speed and overall user experience.
No, you cannot pay Google to rank higher on their search results.
There are several reasons why your Shopify store may not be appearing on Google. One key reason is that your site may be too new, which means it hasn’t been indexed by Google. Submitting your sitemap to Google Search Console may remedy this.
There is a world of possibility once you grow your Shopify store and incorporate all the necessary SEO practices to help you stay ahead. Bliss Drive is one of the leading companies in all things related to SEO and digital marketing. Contact us today for a free consultation!