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Email newsletters give businesses an instant communication vehicle to share about their important news, services, products or employees. It is a custom publication which allows them to be in touch with their target audience. Email newsletter can benefit companies by distinguishing them from their competitors and selling their products and services. There are a huge number of companies that benefit from it and have made email newsletter an important part of their communication and marketing strategies. If you are not sending it you are undoubtedly missing a great opportunity of connecting with your customers.
Some may believe that when people like your articles, they will come to your website every month to read your next article. But this may not always be the case. It has been seen that people spend more than half of their time on Internet reading their mails and replying them. So they may not have enough time to visit your site and read your company’s latest news and articles. With an email newsletter you can present them your articles right in front. It is an effective medium to reach your target audience on a regular basis.
You may be using printed newsletter and wondering what is so great about email newsletters. For the past many years businesses have been using printed newsletters but after the arrival of Internet in the IT arena, email newsletters have become a more preferred medium of communication mainly because they are more interactive. In printed newsletters also you can give your company’s URL just like e-newsletters but there are possibilities that readers can mistype your website address and cannot come to your site. But with an e-newsletter you can ensure that readers can go to your website with just a simple click of a mouse.
Email newsletter is a great marketing technique without costing much. You have to invest primarily on writing the content of the newsletter. Content plays an important role in making your readers your prospective clients. Make sure to write compelling content so that your customers open it, and act on them.
Here are a few steps that can help you write email newsletter that sells.
- Write true and compelling subject line.
- Be direct and convey message up front
- Each Newsletter must contain a single message
- Give valuable information to readers so that the recipient is tempted to open and read the email newsletter
- Show the readers how your newsletter will benefit them
- Give a call of action
