Published on September 16, 2021
Jumping into the competitive eCommerce industry requires an understanding of how the competition operates. This includes figuring out what platforms your competitors are using. Fortunately, there are tools and tricks available to help you gain a thorough understanding of how an online store is constructed.
This is very simple for people with a little coding knowledge, but anyone can do it. Select 'Inspect Element' from the context menu of your browser. The source code's file extensions and URLs can reveal the platform on which the website is built.
For example, if you search the code for wp-content, you'll know the website was built with WordPress. Similarly, if you come across the domain Shopify.theme, it was created using Shopify.
If you don't want to deal with code, Wappalyzer is a great option that provides a convenient way to find out which platform a site is using. It's a Chrome, Firefox, and Safari browser extension that displays an icon next to the address bar that indicates the platform on which a website is running. With a single click, that and additional information will be displayed in a slick drop-down menu.
BuiltWith is a website that can tell you which eCommerce and shopping cart technologies are being used by a store. It also returns a number of other results that describe how the website was created. You can also find out which apps and widgets a store is using for advertising, analytics, and other purposes.
Once you find out which platforms other eCommerce sites are using, you might notice that they all feature the same templates and functions. Using an eCommerce platform is a great idea for business owners who are just starting out. However, veterans could benefit from customizations that these platforms do not allow.
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