How To Measure Content Marketing ROI

Depending on your marketing strategy of choice, the value of content marketing can be extremely high when it comes to ROI. However, it can be challenging to measure whether or not your investments have paid off in terms of achieving your goals with your target audience. 

To calculate ROI in a simplified form, you can also figure out the percentage of revenue you gained compared to what you spent. This involves using the return minus the total investment, divided by the investment, multiplied by 100. If you are earning more in terms of sales, it means that your marketing strategy is successful.  

Calculating Content Marketing ROI

Although getting a percentage value for ROI can be valuable, you can also keep track of other metrics to provide an indication of your success. Some questions to ask include: 

• Has your website traffic increased since your content marketing campaign?
• Did you earn a greater number of social media shares from this month to last month?
• Have you acquired more backlinks to your page?
• Are you ranking for a greater number of keywords? 
• Has your number of leads increased over time? 

Once you figure out which type of content is underperforming, you can find ways to improve marketing ROI through techniques such as more personalized marketing. 

Measuring Web Traffic 

To look at the amount of web traffic exposure generated from your content, you can use Google Analytics to view the amount of traffic from organic searches. This can help you track the success of any blog posts, videos, articles, guides, and infographics your company has created. 

You can also figure out which keywords are driving traffic to your website by typing in the URL of your content onto SEMrush, so you can gain a better idea of what your target market is looking for on search engines. 

Measuring Social Media Shares

Social media shares can help you gain new customers and broaden your target audience. Most social media platforms come with useful dashboards that can give you an insight into the number of content shares and likes you receive over a period of time. 

Another useful metric to keep an eye on is the number of new followers gained after a marketing campaign. Paying attention to the rate that you’re losing or gaining followers can give you an idea of the type of content that captures the attention of your audience. 

However, it’s important to keep in mind that the number of followers isn’t everything. Active engagement in the form of comments, likes, and reviews is key. 

When it comes to tracking content marketing ROI, note that it can take around six months before you see results from a marketing campaign. Since content can take some time to gain traction, it’s best to be patient before making any changes to your budget and marketing strategy. 

Learn more about how our team at Bliss Drive can build a unique content marketing strategy to boost your web traffic and increase sales!