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How To Create an Effective Timeline For Your Content Strategy

How To Set A Timeline For Content Strategy

Every business works and communicates in a unique way, so it's essential to tailor your timeline to your content marketing objectives. All successful content strategy timelines, however, include three essential phases: discovery, planning, and execution. To create an effective timeline, all you have to do is assign attainable and company-specific actions to each phase.

Phase 1: Discovery

Your content strategy should align with your wider aims. The discovery phase is when you examine who you are as a brand, where you play, how you compete, and what you want to accomplish. 

Understanding your competition is extremely important when it comes to building your brand image and online presence through content. If you need to fine-tune your competitive environment, consider performing competitive analysis during this stage.

Phase 2: Planning

This is the part where you outline your content workflow and governance strategy. Document and define your audience's demographic and psychographic characteristics and distill them into distinct buyer personas to better understand each group's demands and gain a high-level picture of your content priorities.

Identify the audience to come up with the right milestones and events for your campaign. You must also provide your employees with the tools they need to complete their tasks. A good marketing automation platform (MAP) will typically suffice. Finally, include data tracking and analysis to ensure that you can measure the success of your approach.

Phase 3: Execution

This is the stage where you create content that offers a cohesive story supporting your specific aims. Keep in mind that a good content strategy must provide value. Determine your core topics and keywords, and then select the best structure for your material. 

To communicate the proper message at the right point of the customer journey, it’s crucial to tell a consistent story across all content material. Head over to Bliss Drive and check out our content marketing services to collaborate with industry experts and ensure consistency throughout your content marketing journey.

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