How To Tie Up With Companies For eCommerce

How To Tie Up With Companies For eCommerce

Working with companies to better your marketing activities can lead to a world of benefits. Not only can this boost both company’s exposure, but it can also result in more leads and overall success as compared to working on the same effort alone. 

You may even end up being the best in the field due to this. Collaboration with another business that possesses comparable knowledge can help improve your sales and attract a more engaged audience. Here’s how you can tie up with companies for eCommerce:

  • Make a webinar or eBook
  • Venture in cross-promotions
  • Offer discounts
  • Try co-branding
  • Prepare a contest

Ways To Tie Up With Companies For eCommerce

If you’re looking to collaborate with other companies, here are a few ideas you can try:

1. Make A Webinar Or eBook

Co-marketing opportunities for these educational materials are excellent. It is very straightforward to organize the work into topics and sections. For instance, HubSpot collaborated effectively with LinkedIn Sales Solutions to make an eBook about social selling strategies. This collaborative endeavor demonstrated both companies' skills and increased their credibility while expanding their reach.

2. Venture In Cross-Promotions

There are innumerable opportunities to cross-promote your business with other businesses out there. You can collaborate on social media, make a combined newspaper advertisement, share a trade show booth, or combine your email subscriber lists to send out a joint promotional mailing.

3. Offer Discounts

Everybody loves a good deal, so why not collaborate on a special discount or offer with another business? Invoice your company partner at a discounted rate or offer free shipping when a customer places an order with both businesses.

4. Try Co-Branding

Co-branding is a unique kind of marketing collaboration in which two companies pool their resources to create a more attractive product or service. The Doritos Locos Taco, created by Frito-Lay and Taco Bell, is an excellent example of a successful co-branding endeavor. This top-rated product broke sales records at Taco Bell, with it selling for more than $1 billion since its launch.

5. Prepare A Contest

This is one of the simplest and most enjoyable ways to collaborate with other companies. The awards can come from either business, lowering each company's costs while increasing the contest's appeal.

Are you wondering what CMS to choose when building your eCommerce website? Read Bliss Drive’s article covering the safest CMS for eCommerce.

Richard Fong is a highly experienced and successful internet marketer, known for founding Bliss Drive. With over 20 years of online experience, he has earned a prestigious black belt in internet marketing. Richard leads a dedicated team of professionals and prioritizes personalized service, delivering on his promises and providing efficient and affordable solutions to his clients.
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