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How Web Design Impacts Content Marketing

How Web Design Impacts Content Marketing

Every business owner knows that content marketing is essential for online success. However, many don't realize that the design of their website can have a significant impact on the effectiveness of their content marketing strategy. In this blog post, we will discuss how web design affects content marketing and provide some tips for ensuring your website is as effective as possible.

What Is Web Design And What Does It Do For Content Marketing?

Web design is the process of creating a website, which includes selecting a domain name and web hosting provider, designing the website's layout, and adding content. In most cases, web design also includes the development of a website's branding, including its logo and color scheme.

Website design plays an important role in content marketing by helping to ensure that content is displayed in a pleasing and easy-to-understand manner.  Well-designed websites also make it easier for search engines to index content, which can help to improve a website's ranking in search engine results pages (SERPs). Ultimately, a content-friendly site can help increase website visitors due to its visual appeal and by being a valuable resource.

3 Ways To Find A Good Web Designer

A website can be an effective content marketing tool if designed properly — which is why finding the right web designer is essential. Below are a few tips to ensure you find the right web designer that can ensure your website is visually appealing and while keeping your content in mind:

1. Look For Experience

When looking for a web designer, it is important to make sure the designer has experience designing sites around content.  A site's code should be well structured and optimized for search engine crawling by following standard industry practices. It's also important to find a web designer with knowledge of standard HTML coding languages, including Cascading Style Sheets (CSS) and hypertext markup language (HTML).

2. Find A Designer That Understands Both SEO And CMS

As a business owner, it is important to find a web designer that understands how search engines work, which will ensure your site can be easily indexed by search engines.  It's also beneficial to hire a web designer who understands the back-end of content management systems (CMS). A knowledgeable web designer can make it easier for content managers to manage content on the backend without affecting the front-end interface.

3. Find A Web Designer That Has An Extensive Portfolio Of Work

Websites need to not only look good but function properly and provide ease of use and navigation. Before hiring any web designer, look closely at their past work and determine if their style matches what you're looking for.

Tips On How To Work With Your New Designer So They Can Best Suit Your Needs 

There are several things you can do to optimize your web design for content marketing. Here are a few things you can do to help your web designer build a visually attractive website while still ensuring there is relevant content that grabs users attention:

Make Sure It's Easy To Read

How web pages are designed can influence how your content is read by search engines and visitors alike. You should make sure your site is clearly laid out, with large font sizes for main headings and titles. The way in which the content is organized on a page also makes a difference when it comes to SEO.

Standard industry practices recommend designs that include standard block elements, such as one chunk of content per paragraph, rather than running multiple paragraphs together without breaks.

Focus On Less Visual Noise

How web designers choose to design their sites can have an impact on user experience (UX) online — and affect the amount of time they spend reading or engaging with your content once they get there. Too much visual noise on a web page can be overwhelming and distracting for users, resulting in them leaving your site quickly. Designers can combat this by using cleaner, simpler designs that don’t include as many bells and whistles.

Make Use Of Typography

Good web design also relies heavily on typography to communicate effectively with users. Typography can be used to lead the user’s eye through a page or set the tone for the content. For example, if you want to create a sense of urgency or importance, you might use larger fonts or bold text to highlight key points.

Use Whitespace Effectively

Whitespace is the empty space on a web page, and it’s an important design element. Too much text or graphics without any breathing room can make a page feel cluttered and overwhelming. Designers can use whitespace to create contrast and to focus the user’s attention on specific elements.

Pay Attention To Layout

The layout of a web page is another important design consideration. When designing a page, think about how you want users to move through it. Should they scroll down or click through links? How do you want them to interact with your content? Good layouts will help keep users engaged and on track throughout their visit.

Be Sure To Test Your Design

Once your web designer presents a web design that you think will work well for your content marketing strategy, it’s important to test it out. Have your team or colleagues test the design on different devices and browsers to make sure it looks good and works correctly, and ask for advice to see if your content is more engaging given the design.

In Conclusion

Web design is an important part of content marketing. It can help you create a website that’s easy to use and navigate, which will make it easier for your users to find the information they need. With the right visual elements, your content marketing efforts can increase ten-fold and help you stand out from the competition.

Getting the right web design services is essential for any business owner. At Bliss Drive, we offer exceptional web design services that keep your potential customers in mind. From integrating search engine optimization and creating unique web design plays, we'll ensure your site is built for your target audience.

Contact us at Bliss Drive and schedule a free consultation to see how we can create an SEO and user-friendly website for your brand today!

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