Written by: Richard Fong
Published on August 4, 2021
Published on August 4, 2021
When it comes to the competitive world of digital marketing, there is a recipe for success. One major component of this is search engine optimization (SEO). SEO helps you increase the amount of traffic to your website organically. Consequently, you can also enhance your visibility and boost your rankings on search engine results pages (SERPs).
Outsourcing your SEO services to a reputable agency is actually more advisable than trying to take a crack at it on your own. You will be able to save on resources, stay abreast with the latest trends, and trust that you will see results.
Your partner agency will help you conduct a thorough digital analysis to get an idea of where you stand and how you stack up against your competitors. Afterward, you will work closely together to come up with a bespoke strategy that works best for your company.
And while search engine optimization is a major component of digital marketing, there are many more elements that give SEO its structure. Allow us to walk you through the value of SEO services and why you need them.
Prior to executing strategies and campaigns, there is a lot of behind-the-scenes work that goes into it. An SEO agency will help you do all the heavy lifting in terms of analyzing data, conducting research, and reviewing your current profile so that they are sure to give you that necessary edge.
Keyword research is one of the foundational elements of SEO, as it helps you identify the keywords and phrases that your target demographic is actually typing into search engines when they are looking for your products or services. These keywords will then be properly dispersed throughout your site to reach customers, rank higher, and build trust with search engines.
Studying your competition’s strategies can give you an idea of what works and what doesn’t, and how to innovate in your own areas. An SEO agency helps you answer the right questions, identifying opportunities you may have missed out on.
Building on competitor analysis, website audits help you learn what areas you need to change. You can get an assessment of how SEO-friendly your current website is, and then plan ahead for the future. This is also your opportunity to improve the technical aspects and user-friendliness of your website and put yourself in the shoes of a visitor navigating around it.
Once you have done all the necessary SEO research, your campaigns will revolve around the roster of services your chosen SEO agency has to offer. Here are some of the most common and popular SEO services being offered today:
As the popular saying goes, content is king. Consistently producing content—whether short- or long-form—is important in building your brand. Whether you create content to help visitors navigate your site, be informed, or make a transaction, any and every type of content can be valuable as long as it is done well.
Conversion rate optimization starts with an analysis of your site traffic and visitors. Once this is determined, you can trace how effective your current calls to action are. You will learn how to implement certain elements so that your visitors turn into customers, as they navigate your site and make purchases the way you want them to.
The point of link building is to build good relationships with other high-ranking sites. Doing so allows you to get referral traffic and inbound links, and inform search engines of the value and trustworthiness of your website.
Web design is a core part of SEO, especially when it is a well-balanced mix of form and function. Agencies that offer web design as part of their SEO services make sure that your site is immediately appealing, easy to navigate, and directs users to make purchases. You will be able to tell if this is a success when your traffic converts into actual sales.
On-page SEO encompasses the optimization of elements on your existing site: keywords, title tags, page layouts, images, URLs, meta descriptions, and others. Revisiting your on-page SEO regularly can help you rank higher for certain pages and gain relevant traction.
Off-page SEO concerns the factors external to your own website that still have an influence on your rankings. This includes link building, guest blogging, social media and influencer marketing, content marketing, and others. The point of off-page SEO is to make your website appear more reliable and trustworthy to search engines.
Technical SEO includes the parts of your website that help search engines both crawl and index your pages. It covers mobile optimization, UX/UI, sitemaps, the deletion of duplicate content, site load speed (which should be within three seconds), structured data, and the like.
As a type of affiliate marketing model, pay-per-click (PPC) management can help you direct more traffic towards your website. It works by creating purchasing opportunities for people who are browsing online. Affiliate websites are given a part of your revenue with these PPC clicks, and an agency can help you choose the best and most relevant sites to partner with.
In theory, it is possible to learn and implement SEO on your own with the help of online resources and tools.
On that note, even just one SEO campaign can take months to derive results—and from there you’ll still undergo lots of trial and error should your initial results be unsatisfactory. This lengthy learning process is why some companies prefer working with SEO agencies and consultants.
It's been said that it takes four to six months before you start seeing results in your SEO campaign. That is generally accurate, but bear in mind this refers to when you'll see the first changes and over time these will increase as your rankings grow exponentially.
The abbreviation "XML" stands for Extensible Markup Language; this means that spaces within a document can be formatted without being closed off from one another.
XML was designed to store and transport data or information. HTML, on the other hand, is used for displaying said- data (or content). In regards to SEO specifics—XML Sitemap files are often utilized by webmasters due to their increased search engine indexing abilities.
The most common hourly rate for SEO agencies is $100-$150 an hour. For SEO consultants it's $75-$100 an hour, and freelancers get around $41-50 an hour on average.
Monthly SEO services are monthly packages that work to improve your rankings in search results. Most include on-page and off-page optimizations, like keyword targeting, link building, and content writing.
With the competition fiercer than ever these days, SEO services should not be taken for granted. Working together with a results-driven SEO company can get you to become a leader in your industry, and achieve all your goals and more.
Learning about SEO is an ongoing process, given how fast trends come and change. Contact Bliss Drive today to stay in the loop and grow your company like never before!