Published on November 13, 2021
It never hurts to update your content strategy plan and make sure it's up-to-date, original, and engaging for your prospects and consumers, especially if you intend to rank higher on search engine results pages (SERPs).
Producing high-quality content, connecting with your audience, and tracking your performance should all be part of your content strategy. However, to create an effective and targeted plan, you must first determine your goals.
Great content is created with a specific goal in mind, and that goal must be clearly defined. Consider whether you're creating content to generate leads, increase brand awareness, attract past customers, convert users, improve search ranking results, or something entirely different.
Different types of content are appropriate for different stages of the sales funnel. For that reason, you must determine what content is most suitable for a person. It’s best to revisit the key areas of the sales funnel — awareness, interest, and purchase.
The best content assets to use in the 'Awareness' stage are those that educate your lead. In the awareness stage, content marketing should focus on the audience's needs rather than your solution.
Content created for the 'Interest' stage, on the other hand, should speak directly to how your company can help the audience solve their problems, connecting informational assets and product/service information.
The 'Purchase' stage is when content turns to sales. Produce content that encourages the lead to take action now that they are more educated about their problem and how your business can solve it.
Once you determine your goals according to the different stages of the sales funnel, you can start coming up with a content marketing strategy with the help of a reputable digital marketing agency.
Visit Bliss Drive now and check out our content marketing services for a targeted content plan with maximum impact.
