by Richard Fong | 24 Jul 2017 | Blog, Content Marketing, Internet Marketing Tips, Search Engine Optimization
I was on a discovery call recently with a potential client, an international business owner. He is in the food subscription business, and wanted to start doing some SEO. He had been spending about $20k to $30k every month on Facebook and social media campaigns and... 
by Richard Fong | 27 Jan 2015 | Blog, Content Marketing
Does your company blog? If so, you’ve created not just a great platform for teaching customers and prospects more about your business; you’ve also built an incredible platform for generating email list signups, leads and conversions. By adding a unique call to action... 
by Richard Fong | 20 Jan 2015 | Blog, Content Marketing, Social Media Marketing
One of the biggest problems with most online marketing advice is that it’s aimed at exciting, groundbreaking businesses. From press coverage to great ad performance, it’s easy to coast by in marketing when you’re Facebook or Twitter. When you’re not such a well-known,... 
by Richard Fong | 23 Dec 2014 | Blog, Content Marketing, Social Media Marketing
Creating high quality blog content is just half of the content marketing process. The other is attracting loyal readers who’ll not only consume your content, but share it with their friends, colleagues and business contacts. This is particularly true in the B2B field.... 
by Richard Fong | 16 Dec 2014 | Blog, Content Marketing, Search Engine Optimization
As a business owner, it’s easy to write off blogging as something that’s peripheral to the major goals of your business. After all, blog posts inform and educate users, and not directly market your product or service to them. While blog posts typically aren’t as... 
by Richard Fong | 18 Nov 2014 | Blog, Content Marketing
Many businesses think of their blog as a content-driven accessory to their primary website. To them, it’s a content-driven promotional tool that’s ideal for promoting via social media and generating buzz. Far fewer businesses realize that their blog, far from being a... 
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