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Customizing Your CTAs: Why Each Blog Post Deserves a Unique CTA
Does your company blog? If so, you’ve created not just a great platform for teaching customers and prospects more about your business; you’ve also built an incredible platform for generating email list signups, leads and conversions. By adding a unique call to action...
How “Boring” Businesses Can Use Social Media to Their Advantage
One of the biggest problems with most online marketing advice is that it’s aimed at exciting, groundbreaking businesses. From press coverage to great ad performance, it’s easy to coast by in marketing when you’re Facebook or Twitter. When you’re not such a well-known,...
5 Simple Ways to Make Your Company Blog Posts More Shareable
Creating high quality blog content is just half of the content marketing process. The other is attracting loyal readers who’ll not only consume your content, but share it with their friends, colleagues and business contacts. This is particularly true in the B2B field....
How Consistent Blogging Helps Your Sales, Rankings and More
As a business owner, it’s easy to write off blogging as something that’s peripheral to the major goals of your business. After all, blog posts inform and educate users, and not directly market your product or service to them. While blog posts typically aren’t as...
