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When Will SEO Not Work for Your Business?

When Will SEO Not Work for Your Business?

by Richard Fong | 24 Jul 2017 | Blog, Content Marketing, Internet Marketing Tips, Search Engine Optimization

I was on a discovery call recently with a potential client, an international business owner.  He is in the food subscription business, and wanted to start doing some SEO.  He had been spending about $20k to $30k every month on Facebook and social media campaigns and...
Customizing Your CTAs: Why Each Blog Post Deserves a Unique CTA

Customizing Your CTAs: Why Each Blog Post Deserves a Unique CTA

by Richard Fong | 27 Jan 2015 | Blog, Content Marketing

Does your company blog? If so, you’ve created not just a great platform for teaching customers and prospects more about your business; you’ve also built an incredible platform for generating email list signups, leads and conversions. By adding a unique call to action...
How “Boring” Businesses Can Use Social Media to Their Advantage

How “Boring” Businesses Can Use Social Media to Their Advantage

by Richard Fong | 20 Jan 2015 | Blog, Content Marketing, Social Media Marketing

One of the biggest problems with most online marketing advice is that it’s aimed at exciting, groundbreaking businesses. From press coverage to great ad performance, it’s easy to coast by in marketing when you’re Facebook or Twitter. When you’re not such a well-known,...
5 Simple Ways to Make Your Company Blog Posts More Shareable

5 Simple Ways to Make Your Company Blog Posts More Shareable

by Richard Fong | 23 Dec 2014 | Blog, Content Marketing, Social Media Marketing

Creating high quality blog content is just half of the content marketing process. The other is attracting loyal readers who’ll not only consume your content, but share it with their friends, colleagues and business contacts. This is particularly true in the B2B field....
How Consistent Blogging Helps Your Sales, Rankings and More

How Consistent Blogging Helps Your Sales, Rankings and More

by Richard Fong | 16 Dec 2014 | Blog, Content Marketing, Search Engine Optimization

As a business owner, it’s easy to write off blogging as something that’s peripheral to the major goals of your business. After all, blog posts inform and educate users, and not directly market your product or service to them. While blog posts typically aren’t as...
How to Turn Your Company Blog Into a Conversion-Producing Machine

How to Turn Your Company Blog Into a Conversion-Producing Machine

by Richard Fong | 18 Nov 2014 | Blog, Content Marketing

Many businesses think of their blog as a content-driven accessory to their primary website. To them, it’s a content-driven promotional tool that’s ideal for promoting via social media and generating buzz. Far fewer businesses realize that their blog, far from being a...
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