Guides Archives
HTTPS: What It Is and How It Impacts SEO

HTTPS: What It Is and How It Impacts SEO

Even if you aren’t familiar with it, you probably recognize HTTPS — It’s that little string of letters you see at the beginning of most URLs these days. If you’re using an Internet browser like Chrome or Firefox, it’s probably accompanied by a padlock symbol or...
Breadcrumbs & SEO: What They Are & Why They Matter

Breadcrumbs & SEO: What They Are & Why They Matter

Hansel had the right idea when he dropped breadcrumbs through the forest to find his way home. Though his trail of breadcrumbs didn’t help him much (alas, birds ate them), the story inspired the name of a website navigation element. If you’re serious about search...