With the increased popularity of online shopping, websites are becoming the place where plenty of transactions are being made. Because of this, growing your business through eCommerce marketing is essential to keep your business competitive. Although you’re probably already using a few advertising methods, this may not be enough for success.
In this guide, we’ll show you how practical marketing for eCommerce can increase sales and profitability when it comes to Shopify. This includes focusing on website design and navigation, boosting usability, addressing customer needs, and other key marketing tactics. We’ll also cover several pitfalls to avoid.
If you want a shot at beating successful companies like Amazon and Walmart, you’ll need to come up with standout eCommerce marketing ideas and implement them successfully on your website and other online platforms.
The power of social media platforms like Twitter, Facebook, and Instagram is undeniable. To boost your online visibility, one of our main eCommerce marketing tips is to add sharing links to your product pages and website. This will encourage users to share your brand with others, increasing the potential for more Shopify sales.
Marketing eCommerce also involves coming up with a comprehensive social media marketing strategy to build your audience. By embedding social media videos and allowing users to comment, you’ll be able to engage users more effectively.
Another one of our key tips for eCommerce marketing is to address the needs of your customers. One way you can improve your eCommerce sales strategy is to integrate live chat support on your website. This way, representatives can always quickly respond to any issues with shipping, returns, or services related to your brand.
If you don’t have live chat support options, customers are likely to become frustrated with their shopping experience and fail to return to your Shopify store in the future.
Another part of your eCommerce sales strategy should involve finding ways to streamline website navigation. For example, you should ensure that your Shopify store has an effective search feature to help users find what they’re looking for. Other aspects include clear fonts, size and color filters, well-designed menus, and a good layout.
It’s also vital that you make your website usable for hearing impaired or vision-impaired individuals since this can also widen your customer base.
To make your Shopify customers feel truly special, consider releasing exclusive items, collections, or discounts through email platforms. Good marketing eCommerce involves building brand loyalty, and emails are a great way to keep your customer base updated on your latest product releases and launches.
You can also collect valuable marketing data through clicks and see what works and what doesn’t in terms of your eCommerce sales strategy. However, it’s vital that you don’t bombard customers with a constant flow of emails since they might unsubscribe from your newsletter and avoid your brand entirely.
One of the key metrics you should look at when you’re researching how to increase sales on Shopify is conversion rate optimization or CRO for short. This stands for the percentage of individuals who make a purchase at your eCommerce store. The strength of CRO is that it can lower the cost of customer acquisition since you are maximizing revenue per visitor.
To boost CRO, you can write an effective call to action, include customer testimonials, add pop-ups to advertise sales and new launches, and make it as easy as possible for users to sign up for newsletters or create a user account.
As you explore how to get more sales on Shopify, don’t forget the power of user-generated content. Unlike marketing materials created by your brand, content that is organically made by users can often be perceived as more authentic and trustworthy. As a result, posting this type of content on your social media platforms or online store can boost sales.
Some examples of UGC include product reviews in the form of text or video, Instagram posts from happy customers, and comments. The more UGC you have, the more likely it is that their network will hear about your brand.
If you’re thinking about how to market an eCommerce business, another great way to do so is to consider rewarding users who shop online. By creating a rewards system, you’ll be able to encourage customers to buy more since it comes with added perks. Some good rewards to offer include early access to sales, discount coupons, freebies, and more.
Your online rewards system can take the form of a points system, stamps, or anything you see fit. As a bonus, this can also increase user interaction and encourage them to create an online account.
If you don’t already have one, an integrated Shopify blog can do wonders for boosting eCommerce sales numbers. By providing useful information on your page, you’ll be able to draw the attention of customers. For example, if you sell beauty products, you can have blogs about makeup tutorials, top 10 lists, and more.
You can also increase sales by inviting guest bloggers to contribute their thoughts on your brand, which promotes a greater reach and improves product visibility for customers.
Search engine optimization or SEO refers to the process of ensuring that your Shopify store can be effectively indexed by search engines like Google. Well-optimized websites are more likely to rank in the first few slots of a search engine results page, leading to more clicks and conversions.
Since SEO can be a complex process, it’s best to seek guidance from experts in the field of eCommerce SEO. Some aspects included in SEO include keyword optimization, improving page load speed, and creating relevant metadata.
These days, knowing your customer is more important than ever. Personalization can be a great way to inspire greater loyalty for your brand. You can do this through wishlists, saved shopping carts, and targeted newsletters. When it comes to replying to social media comments, addressing users by name can also help build rapport.
By showing customers that you care about them and their wants and needs, you’ll be able to increasingly understand gaps in the market in addition to expanding your target market. It also has the added bonus of giving your brand a better reputation for customer service and being responsive.
There’s no denying that visuals play a key role when it comes to the number of sales in your Shopify store. High-quality photos of products indicate that you sell goods that are worth investing in, while the opposite says otherwise. In addition to this, consumers are becoming increasingly interested in the power of video to capture their imagination.
Ad campaigns, videos, and even customer reviews can definitely impact the number of sales in your Shopify store. It’s particularly important to make a good first impression on your Shopify landing page with eye-catching banners and sleek graphics.
eCommerce marketing can be a complex task. While we’ve already covered the numerous do’s for marketing for eCommerce, here’s a better exploration of some of the less effective sales strategies and missteps that you should be aware of during the process.
As a rule, eCommerce marketing ideas need to be clear and cohesive. Social media can be a very positive force to increase your sales numbers, but it can also be a double-edged sword. This means that your social media posts need to convey accurate information concerning your brand identity, values, and other relevant information.
This applies to both posts and comments. It’s important to be accurate when announcing special sales or promotions since even small typos can lead to dissatisfied customers. Furthermore, inadvertently including racist, homophobic, sexist, or otherwise offensive jokes can alienate a significant portion of your customer base.
One of our top tips for eCommerce marketing is to avoid messy visuals and keep it simple when and where you can. As you figure out how to get more sales on Shopify, you may be tempted to go above and beyond in terms of choosing color palettes, themes, and graphics. However, it is best to keep your Shopify blog and store as uncluttered as possible.
This way, customers will have a more streamlined browsing experience and be able to check out more easily. By minimizing the number of clicks and steps it takes to get from page to page, you’ll be able to boost your conversions. Breaking up heavy lines of text can also improve readability and comprehension.
Lastly, you won’t be able to increase sales on Shopify if you accidentally include the wrong product information on your Shopify products. Before uploading any new items to your page, check whether the dimensions, price, description, SKU, and availability are all correct. This way, you can help prevent unwanted returns and unhappy customers.
The four most popular types of marketing email campaigns are newsletters, acquisition emails, retention emails, and promotional emails.
eCommerce refers to conducting business transactions online, such as in stores. e-Marketing is the process of advertising your eCommerce (or physical) storefront, which means the two are linked.
Digital marketing helps eCommerce professionals attract customers and boost brand awareness. Since customers today are no longer solely dependent on word-of-mouth, a comprehensive and informative digital marketing campaign is a must.
The three types of eCommerce are business-to-business (B2C), business-to-consumer (B2C), and consumer-to-consumer (C2C).
As with any industry, eCommerce has a host of challenges. This list of challenges includes increasing customer expectations, remaining agile, staying consistent, securing business data, and personalizing business operations.
Hopefully, this list of our top eCommerce marketing tips has demonstrated how to market your eCommerce business more effectively. Although it may take some time, following our tips and tricks can improve your sales numbers for Shopify, along with your brand’s reputation and customer base.
Explore our range of eCommerce services at Bliss Drive and let the experts take over for you. Schedule a free consultation today!