How To Do Content Marketing The Right Way

why technology companies need to master content marketing

As we enter a new year, businesses are looking for the latest marketing trends to help them boost sales and achieve their goals. Content marketing is widely regarded as a successful strategy that is constantly evolving, and what works today may not be effective tomorrow. 

Marketers must be careful in following trends as they can be a hit or miss in achieving company goals and boosting development. When adopting content marketing strategies, following the right approach will pay dividends. Check out the steps below to do content marketing the right way. 

Why Do Tech Companies Need Content Marketing?

According to a study by the Content Marketing Institute, technology companies that use content marketing generate 67% more leads than those that don't. They also found that technology companies that use content marketing are more likely to have a website that is considered a valuable resource by their users.

What Should A Content Marketing Strategy Have?

What Should A Content Marketing Strategy Have

One of the most important things about content marketing is that quality trumps quantity. Check out these tips for creating great content. 

Thought Leadership

Your content marketing strategy should be built around establishing your brand as a thought leader in your industry. This means creating high-quality, informative content that focuses on solving the problems your target audience is facing. 

By becoming a trusted resource for information, you will be better positioned to convert leads into customers and drive long-term brand loyalty.

Evergreen Content

Evergreen content will remain relevant and exciting long after it's published. This type of content can be particularly beneficial for businesses because it provides lasting value for the reader. 

For example, an evergreen blog post about the benefits of meditation could be just as valuable for someone six months after it was published as it was the day it was released. 

Topical Content

Topical content marketing is about creating in-depth, informative content around topic clusters rather than focusing on specific keywords for search engines. This approach favors longer blog posts versus shorter ones and mimics how humans approach knowledge consumption. 

Diversified Content

Your content strategy should also be diversified, meaning you shouldn't put all your eggs in one content basket. You should create a mix of evergreen, topical, and storytelling content to keep things fresh. 

You should also experiment with different content types, like blog posts, webinars, videos, podcasts, and downloadable content. 


Storytelling weaves a tale that engages the reader and makes them want to discover more. No matter how great your ideas are, they won't mean anything if they're not communicated engagingly. 

Your writing style should be exciting and easy to read without sounding like a sales pitch. It's also important to use language that appeals to your target audience and resonates with them on an emotional level. 

In-Depth Technical Content

Content marketing allows tech companies to share their knowledge and expertise with a broader audience, educating them on the latest innovations and helping them make informed decisions about their products. Don't be afraid to tackle in-depth technology solutions you know your consumers will love. 

Success Stories 

Publishing success stories like case studies will encourage readers to try your products and services, especially if they relate to the challenges of the featured customers. 


Testimonials are great social proof to help your audience see how many happy customers your product has. They showcase outstanding customer experience and are great user-generated content you can share across social media channels. 

Frequently Asked Questions

There's no doubt that your tech company needs a content marketing strategy. Check out the answers to these frequently asked questions.

1. Why is content marketing important?

Content marketing builds trust and credibility with potential customers, fostering long-term relationships that lead to repeat business. It's a long-term and sustainable marketing strategy that has a high ROI when done consistently. 

2. How is marketing related to technology?

In a world where technology constantly evolves, it can be difficult for companies to keep up with the latest trends. Content marketing helps tech companies bridge the gap with their customers by providing valuable resources that boost their credibility. 

3. Why is content marketing important for lead generation?

Content marketing generates three times as many leads as outbound marketing but costs 62% less. People are three times more likely to purchase a product from a company that they feel is authentic, and content is a critical factor in building that authenticity.

4. Why is content marketing important to a company?

Content marketing is cost-efficient for a tech company to reach its clients online. It helps brands build sustainable campaigns that go beyond advertising. Becoming a thought leader in the industry is another advantage. 

5. Do tech companies need marketing?

In an increasingly competitive market, content marketing provides a unique opportunity for tech companies to differentiate themselves from the competition and stand out in the minds of potential customers. When used effectively, content marketing can be a powerful tool for driving sales and building brand loyalty.


Businesses should strive to have a content marketing strategy that focuses on producing high-quality content that engages and informs their audience. This way, they can remain relevant to the market and boost their revenues. 

Check out this Blissdrive post about measuring your content marketing ROI to gauge whether your content marketing strategies are working. 

Richard Fong is a highly experienced and successful internet marketer, known for founding Bliss Drive. With over 20 years of online experience, he has earned a prestigious black belt in internet marketing. Richard leads a dedicated team of professionals and prioritizes personalized service, delivering on his promises and providing efficient and affordable solutions to his clients.
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