What is Healthcare SEO?
Search Engine Optimization (widely known as SEO) is one of the best ways for healthcare professionals or medical centers to reach potential customers. It involves optimizing the content and structural design of your website. When performed properly, Healthcare SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase that is related to medical or healthcare needs. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site and build brand identity in healthcare o medical field. Learn about marketing consultant Orange County.
WE OFFER THE BEST DIGITAL MARKETING SOLUTIONS FOR YOUR HEALTHCARE PRACTICE:
• Attract more patients
• Build patient confidence
• Top-ranking search results
• Superior healthcare content creation
• Target keywords tailored to your practice
• Organic traffic and paid search strategies
WE STRIVE TO PLACE YOUR PRACTICE SPECIALTY FIRST FOR YOUR FUTURE PATIENTS
In today’s digital age, consumers use technology to research and review their options before evening thinking about reaching out to a company or organization themselves. That principle holds more sway when the product patients are researching for is their health. Especially in an emergency or urgent situation, you don’t want to be ranked fifth for medical options in your area. You want to be number one! Our team is here to help that dream become a reality for your practice.
NATURALLY SEARCHABLE AND VISIBLE
For someone using a search engine, typing in your healthcare specialty in your area, what does it take to rank at the top of the results list? Over half of all clicked internet traffic is driven by this type of organic search. Our SEO platforms work to optimize high-quality content for your website, utilizing highly-targeted keywords that clearly communicate to the search engines and patients what specialties you offer and where you offer them. Our search engine marketing will result in more traffic to your website and more leads to future patients. When combined with paid search strategies, your practice will be easily searchable and visible for everyone in need of your services.
LEAVE A LASTING IMPRESSION
Especially if you are competing with large organizations, you want the brand and reputation of your practice to be crystal clear and leave a strong impression for those researching your healthcare area of expertise. We provide web development services to succinctly communicate why patients should choose your practice for their healthcare needs. This approach leaves a clear, lasting message for your website viewers, and increases the conversion rates of casual searchers to patients in your waiting room.
STATE-OF-THE-ART HEALTHCARE SEO STRATEGY
Our strategies deliver solutions that will meet the needs of your medical practice across your marketing channels and social media accounts. We employ time-tested techniques and tools backed by case studies and cutting-edge marketing research to optimize your search data. With years of experience, we’ll put your practice in front of the people who need you the most.
7-Step SEO Process
THE SEO PROCESS: JUST 7 STEPS
With only seven steps, our SEO process is straightforward and easy, but makes a huge difference for the SEO optimization of your healthcare site.
1. DISCOVER YOUR MISSION
Our SEO process starts with understanding the needs and goals of your healthcare business, so we can determine the best course for growing your practice.
2. NAVIGATE YOUR PATH
We research your healthcare field to discover the strengths you offer over your competitors, and decide on the best strategies for reaching your marketing goals.
3. SET MILESTONES
Once a strategy is in place, we break it down into specific milestones to reach for each stage of implementation. Each objective will be plotted on a timeline to ensure our accountability and allow you to track our progress.
4. OPTIMIZE YOUR WEBSITE
Throughout each stage of your digital marketing strategy, we work to optimize your SEO. In fact, we never stop working to optimize your SEO. We’ll keep your healthcare business ranked at the top of the search engine list for organic traffic.
5. CREATE CONTENT
We will continually create high quality content containing targeted keywords for your healthcare specialty in your area. Our content is readable, informative, and adds to your healthcare branding efforts.
6. CROSS-PROMOTE & CROSS-LINK
We add more authority and legitimacy to your healthcare website by creating guest blogs on high-ranking third party sites. This step is essential to reach more potential patients than working on your site alone can accomplish.
7. REVIEW & ANALYZE
Once your strategy is in place, we won’t forget about you. Our last step is ongoing as we will continuously review, analyze, and make changes to keep your healthcare practice at the top of the pack.
Addressing Your Needs
BLISSDRIVE IS THE ANSWER
We’re proud of our work in the healthcare industry, and we know what it takes to consistently rank at the top of the field. We’ll conduct marketing research and provide custom data-based recommendations for the SEO of your healthcare business. In addition, we’ll continually reassess your content to make sure that your practice maintains maximum exposure.
WHAT’S SPECIAL ABOUT SEO?
Unlike other types of work, successful healthcare SEO must consider the emotional needs and time constraints of their marketing strategies. Search engine users looking for the best urgent care in their area may not be as thoroughly logical in reaching their decision, or may be able to internalize only a few sentences on the top healthcare options. Our team keeps in mind the delicate nature that healthcare SEO presents while working on high quality content creation for your healthcare business.
TARGETED KEYWORD RESEARCH
Your future patients searching for your practice will find you by a matchup of keyword specialties. That’s why determining the keywords for your specific business in your specific area is so important. Our goal is to create relevant content that targets organic traffic to your website, which then communicates clearly why your healthcare options are the best in the area.
ADDRESS YOUR WEBSITE’S NEEDS
A great website layout with modern finishes will go a long way to legitimizing your healthcare business. Our digital marketing team will ensure your website is on par with the quality of services you offer by reviewing and optimizing content, removing duplicate content, and making sure all links are active throughout every page of your website and connected with high authority sites. These strategies make sure your website viewers are getting the best experience possible while reading about your healthcare business.
OPTIMIZE YOUR WEBSITE’S CONTENT
Especially if you’re in a fast-moving healthcare field, we want to make sure your website visitors know your strengths right away. That’s why we work to optimize your website’s flow and content, starting with succinct communication of what you offer and where you offer it, and why your healthcare specialties are the best choice for their needs.
CROSS-LINK YOUR WEBSITE
We also employ large scale marketing strategies to increase traffic to your website through cross-linking and cross-promotion. We create guest blog posts on high-ranking third party websites that contain links and promotional statements to your healthcare practice. These techniques help to raise awareness and legitimize your healthcare business.
ANALYSIS & CHECK-IN
Our goal is to create and maintain a strong relationship with your business and serve your digital marketing needs for years to come. We will regularly implement these improvements to your healthcare website:
• Reassess the patient’s needs
• Create original, fresh content
• Reanalyze SEO optimization
In order to remain a top search result for your healthcare specialty in your area, it’s important to stay relevant to your audience and update content often. We know that can be challenging, and that’s why we’re here to help.